Next Level Facebook Ads Podcast

EP 490: Paying Too Much Attention to Your Facebook Ads?

Checking Facebook Ads Manager all day can sometimes make normal performance swings feel like emergencies. In this episode, learn how to separate smart monitoring from unn

EP 489: Are Your Facebook Ads Too Safe to Get Attention?

Your Facebook and Instagram ads can be polished, professional, and still completely forgettable. In this episode, learn how playing it too safe might make your ads blend

EP 488: What Happens After Someone Sees Your Facebook Ad but Doesn't Click?

What happens when someone sees your Facebook or Instagram ad but never clicks it? More than you might think. In this episode, learn how ads can influence searches, direct

EP 487: Are Your Facebook Ads Costing You Sales and Hurting Your Reputation?

Your Facebook and Instagram ads are saying more about your business than you may realize. Phil breaks down how discounts, pricing, AI-generated content, urgency, producti

EP 486: Are You Testing Different Facebook Ad Angles & Ideas?

In this episode, Phil shares how to develop strategic angles based on customer problems, motivations, and awareness levels. He also explains why some promising ads never

EP 485: When a Facebook Ad Problem Is Really a Sales Problem

The ads generated the lead, but what happened next? Slow responses, weak follow-up, and poor lead handling can make good advertising look broken. Before blaming Meta, ins

EP 484: Did Facebook Ads Really Cause That Sale?

Ads Manager gave your Facebook ad credit for the sale, but did the ad truly cause it? This episode breaks down attribution, overlapping marketing channels, and how to tel

EP 483: What Your Facebook Ad Comments Are Trying to Tell You

Your ad comments contain more than questions and complaints. They can reveal hidden objections, confusing messaging, new creative angles, and the exact language your cust

EP 482: Are You Training Meta to Find the Wrong People?

Meta may not be finding the wrong people by accident. You might be training it to do exactly that. In this episode, discover how your conversion event and lead data could

EP BONUS: What Meta's Q2 Numbers Mean For Your Ad Costs

Meta just reported Q2 2026, and two numbers in there directly affect what you may be paying for ads right now. Average price per ad is up 12% year over year, and ad impre

EP 481: The Facebook Ad Account Cleanup I'd Do Before Spending Another Dollar

Before launching more campaigns, testing more ads, or changing the strategy again, some ad accounts need a cleanup. In this episode, I walk through the practical account

EP 480: Why Panic Is So Expensive in Facebook Ads

One of the most expensive things in Facebook advertising is not always a bad ad. Sometimes it is a bad reaction. In this episode, I explain why panic decisions can someti

EP 479: The Hidden Bottleneck Between the Ad Click and the Sale

Sometimes the ad is not the real problem. Sometimes the landing page is not either. The real issue may be what happens after someone clicks, opts in, schedules, or raises

EP 478: Why Your Facebook Ads Need a Stronger Point of View

Many Facebook and Instagram ads are technically fine, but easy to ignore. In this episode, I explain why stronger ads often start with a stronger point of view, not just

EP 477: Facebook Ad Library: Don't Make These Competitor Research Mistakes

Meta's Ad Library can be a useful research tool, but many advertisers use it in a way that can lead to bad assumptions and poor decisions. In this episode, I explain why

EP 476: The Hidden Cost of Chasing Cheap Leads

Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how low cost leads can create false

EP 475: The Facebook Ad Funnel Leaks I See All the Time

One of the biggest Facebook ad problems sometimes happens after the click. In this episode, I cover some common funnel leaks, why your ad and landing page must feel conne

EP 474: How Much Ad Data Is Enough Before You Make a Change?

How much data is enough before you change a Facebook or Instagram ad? In this episode, I explain how to avoid reacting too quickly, why small data can be misleading, and

EP 473: The 3 Questions I Ask Before Touching Any Facebook Ad

Before you change a struggling Facebook or Instagram ad, make sure you know what you're actually fixing. In this episode, I share the 3 questions I ask before touching an

EP 472: What Meta's AI Still Needs From You

Meta's AI can do a lot, but it still cannot totally replace smart strategy. In this episode, I cover what Meta's AI still needs from advertisers, including customer insig