Perpetual Traffic artwork

Marketing · Tier 11

Perpetual Traffic

by Tier 11

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

Latest episodes

Showing 20 · updated from the feed

Why the Most Important Step in Your Creative Strategy Has Nothing to Do With Creative

Still guessing which ads are working? Let Tier 11 build the creative strategy and measurement system behind your Meta ads: https://www.tiereleven.com/apply-now  Anyone c

Oct 27
37 min

Before You Add Another Marketing Channel, Ask This One Question

Is the ad you're about to pause the one feeding every sale in your account? And is that shiny new channel really the fix for a rough month, or just an expensive distracti

Oct 20
38 min

If Your Sales Funnel Has a "Book a Call" Button...This Episode Is for You

Everyone tells you to put a booking calendar at the end of your funnel. What if that's exactly where you're losing half your leads? For businesses that rely on a sales te

Oct 13
34 min

The Unified Marketing Strategy Behind MyFitnessPal's 220 Million Users

What's the real cost of running brand and performance marketing as separate teams? It is more than most marketing leaders want to admit. When every dollar is judged on la

Oct 6
47 min

Your Marketing Team Shouldn't Write Your Ads — Here's Who Should

Is your creative saying the same thing over and over? We can help you build a messaging strategy that scales your paid media. Talk to us at: https://www.tiereleven.com/ap

Sep 29
38 min

Why Your 'Winning' Ad Is Probably the One You're About to Kill

Running ads across multiple channels and not sure which ones are actually driving growth? Our teams can audit your attribution and show you where your budget should reall

Sep 22
37 min

Why Your Best-Performing Ad Might Be the One Getting Zero Conversions

Your top-of-funnel ads might be driving more of your conversions than you realize. Let us audit your account and show you what's really working. Talk to us at: https://

Sep 15
47 min

They Grew to $10M+ on Angles That Worked...Here's What Scales Them to $100M

Has your Meta ads performance stalled? We can help you redesign your messaging and creatives for sustained growth. Talk to us at: https://www.tiereleven.com/apply Here's

Sep 1
37 min

Hit the Google Ads Ceiling? Here's the Creative Strategy That Breaks It

Struggling to scale your ads? Spending more won’t fix the problem. Let’s figure out why your growth strategies are not working. Talk to us at https://www.tiereleven.com/a

Aug 25
33 min

Bad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix

Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business. Talk to us at  https://ww

Aug 18
42 min

$5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First

Is your marketing team running campaigns blindly? Grab your copy of our FREE nCAC calculator to guide them with the metrics that matter: https://www.tiereleven.com/ncac 

Aug 11
41 min

One Lead Gen System, 1,000 Agents, $1.5M/Month: Here's the Architecture

Do you need an expert analysis of your ad account and creative strategy? Talk to us at https://www.tiereleven.com/apply  Are your ad campaigns competing against your own

Aug 4
28 min

From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why

Download our Marketing Performance Indicators (MPI) checklist to track the key metrics that accurately measure your marketing efforts: https://www.tiereleven.com/mpi Wh

Jul 28
49 min

3 Ways AI Is Quietly Replacing Traditional CRO

Stop losing revenue after the click! Get your free conversion audit at https://www.tiereleven.com/cro/service  Are you optimizing your ads but ignoring what happens afte

Jul 21
34 min

Half Your Ad Budget Is Working Against You (And You Don't Know It)

Is your cost per lead rising with no clear reason? Let’s figure out together what’s not working. Book a call with our team: https://www.tiereleven.com/apply Why are your

Jul 14
42 min

They Were Spending $115K a Month Without Knowing What Worked

Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: https://perpetualtraffic.com/mpi Are you making six-figure ad spend decisions w

Jul 7
37 min

What a Live CRO Audit Reveals That Your Design Agency Never Shows You

Stop losing revenue after the click! Let’s find the leak before your next ad. Get your free CRO audit at: https://www.tiereleven.com/cro/service Are you optimizing your

May 26
43 min

Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works

The conversion problem is not in your ad account. It's in the gaps between your ads, landing pages, data, and unit economics. Sign up for our free CRO audit and close th

May 19
32 min

Chick-fil-A's Secret to 15% Growth for 37 Years Straight

What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what your customer

May 12
46 min

How to Become a Supercommunicator (Ask These Questions)

Do you often feel like your conversations aren't going anywhere? Or that you’re not connecting as deeply as you'd like? It turns out, most of us are missing a key ingredi

May 5
17 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#37
all-time peak
26
days in the top 50 since Nov 2024

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Where Perpetual Traffic ranks today in each Apple Podcasts chart (US, Oct 30, 2026).

#93 ▲ 39 Marketing US

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