The Marketing Architects

Nerd Alert: When Do Shoppers Switch Brands?

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research i

Long-Form Content and Other Missed Marketing Opportunities with Kirsten Spittel-Sloan

Brands have been doing TV shows? iFIT has. Its reality competition, Trainer Games, is the ultimate long-form bet. And it's one of several the brand is making. This week,

Nerd Alert: Overfrequency in Advertising

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research i

Can Brands Outgrow Word of Mouth?

In-N-Out has a 4.03-star rating. Chick-fil-A sits at 3.36. Adjust for company size, and Chick-fil-A jumps to 4.06.  This week, Elena, Angela and Rob unpack a Journal of

Nerd Alert: What Brands Lose When Tracking Goes Away

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research i

Zombie Metrics: Numbers That Won't Die

Between 60% and 75% of buy-side marketers say their core measurement approach falls short. And no one's measurement fully covers every paid channel. This week, Elena, An

Nerd Alert: When Ads Take a Year to Pay Off

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research i

Let's Get Political (in Advertising)

Political ad spend is projected to hit $11.07 billion this election cycle, according to eMarketer. That's a 21.4% jump over the last midterm. And broadcast TV alone will

Nerd Alert: Do Brands Need Search Advertising?

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research i

Your Holiday Campaign is Already Late

By October, a quarter of shoppers are already hunting for gifts. That's 15 million more people than two years ago. If you wait until Q4 to launch your holiday campaign, y

Nerd Alert: Pretesting with AI-Generated Ads

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research i

The Physical Laws of Marketing with Joe McCambley, CMO of Saatva

Saatva grew to more than $150 million on one channel: non-branded search. Then hundreds of competitors flooded the mattress category and costs skyrocketed. This week, El

Nerd Alert: Making Effectiveness Work

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research i

BONUS: 5 Ways to Build a Challenger Brand that Consumers Trust

73% of people think they should have an estate plan. But only 26% actually do. So how do you get consumers to act on something they'd rather avoid? Recorded live at Bran

What's a Brand Actually Worth? with Professor Dave Reibstein

Buy a brand, and it shows up on your balance sheet. Build one, and it doesn't. Wharton professor Dave Reibstein thinks that's backwards. This week, Elena, Angela, and Ro

Nerd Alert: Shrinkflation and Consumer Demand

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research i

Trust is a Growth Strategy with Kent Grayson

Marketers assume the moment consumers spot a sales pitch, their guard goes up and the message dies. New research says that's only half the story. Sometimes recognizing pe

Nerd Alert: Do Marketers Know Their Customers?

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research i

AI Didn’t Ruin Your Ads with Steve Babcock

83% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. Advertisers guess tha

Nerd Alert: When to Admit Your Brand's Mistakes

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research i