SEO for Established Entrepreneurs: The Basic B artwork

Marketing · Brittany Herzberg | SEO Coach & Lead Gen Strategist

SEO for Established Entrepreneurs: The Basic B

by Brittany Herzberg | SEO Coach & Lead Gen Strategist

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?Does SEO also apply to Instagram, podcasts, & YouTube?If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

Latest episodes

Showing 20 · updated from the feed

The Human Design Aha Behind My New SEO Offer

I just closed an offer I love. It's one of the hardest, most bittersweet decisions I've made in this business. And… it’s making way for new things to land. In

Sep 4
12 min

Monthly SEO Tasks That Fit Every Energy & Capacity Level

SEO doesn't care if you're grieving, growing a human, or just trying to remember to drink water—it’s still gonna do its thing & work BTS for you 24/7. I love S

Aug 28
14 min

DFY SEO Case Study with Dolly Delong

“SEO is kind of like buying a car... You don't just buy it and expect it to run smoothly for years. You have to maintain it.” Once you actually get SEO done, what d

Aug 21
36 min

What to Expect for Ongoing Monthly SEO Marketing Tasks

“What does it take to keep up with SEO once I get it set up?” I get asked this question a lot. As business owners, we’re so programmed to think of marketing as social me

Aug 14
14 min

The SEO Sprint: Answers to Your FAQs

Where do I start? How much time does it take? What will actually be done by the end? Will I see results? Naturally I’ve been getting a lot of really great questions abou

Aug 7
18 min

The Best Way to Approach SEO as a Small Business Owner

I’ve been talking about my Summer SEO Challenge & my August SEO Sprint, which means I’ve been in my DMs. A LOT! Getting a LOT of questions. Lots of: Where should I start

Jul 31
17 min

Update: My 2026 SEO Glow Up to Get Found on Google

I talk about SEO all day long for my clients. But my own? It was on the back burner. And the burner wasn't even on. In this episode, I’m sharing an update! What I’v

Jul 24
17 min

How to Pick Keywords That Match Your Vision—Not Your Competition

Copying your competitors' keywords may seem like a smart shortcut, but… it's not. This comes up a lot in my DMs & on discovery calls. And every time, it leads

Jul 17
12 min

What's the Best Way to Improve SEO for a Website?

One of my monthly SEO support clients shared something that I have got to share with you! Especially if you are convinced that SEO gets more difficult over time… Because

Jul 10
14 min

SEO vs. Instagram Marketing: You Don't Have to Choose

You don't have to quit Instagram. You just have to stop needing it to be your ENTIRE marketing strategy.  That's exactly where so many of my clients are when t

Jul 3
8 min

How to Optimize Blogs for SEO & Still Sound Like You

"SEO sucks the soul out of blog posts." I keep seeing this on Threads & I’ve decided we need to talk about it! In this episode, I'm pushing back on that take AND gi

Jun 26
14 min

Results You Can Expect With Good SEO (and How Fast)

"SEO takes 6 months." You've heard it. I've said it. You’ve gotten discouraged by it. But that’s not my answer anymore—because it's not what I've seen

Jun 19
7 min

How to Get Started With SEO (The Right Way)

Everyone wants to jump straight to keywords. I get it—it feels productive! But skipping the prep work first is one of the biggest SEO mistakes I see. In this episode, I&

Jun 12
11 min

2026 SEO Offer Suite Walkthrough w/ Brittany Herzberg

My brain has been in overdrive lately—website copy is shifting, my positioning is getting sharper, & my offer suite just got a full revamp. So it felt like the right time

Jun 5
14 min

From Page 3 to Page 1: An SEO Case Study w/ Heidi Thompson

“You always stood out to me because you explain SEO in a very down-to-earth way. You make it so practical & doable.” I’m BACK with another former SEO & Grow grad & anoth

May 29
39 min

SEO Is NOT That Techy—Here's What It Really Takes

"I'm not a techy person, Brittany." I heard this SO many times recently—on coaching calls, in DMs, everywhere! And every single time, I want to shake them (lovingly

May 22
12 min

SEO is *Not* the Place to Ditch Your Personality

Fresh brand photos just landed in my inbox—and they've got me ALL the way in my feels about identity, confidence, & showing up as the realest version of you. So natu

May 15
10 min

Perfection Isn’t Why Your SEO Isn’t Done—Avoidance Is

I'm calling it out today—with love, of course. 😄 If you've been side-eyeing your SEO, kicking the can down the road, & telling yourself you'll deal with i

May 8
13 min

My First In-Person SEO Workshop—Mastermind Retreat Recap

Tears, Triumphs, & Teaching My Very First In-Person SEO Workshop I just got back from the most incredible mastermind retreat (hosted by none other than Megan Yelaney in

May 1
21 min

The 3-Step Process I’m Following to Get Found on Google

Colie James flipped the script & interviewed ME on my own podcast—and honestly?! It might be one of the most real conversations I've had about SEO, business growth,

Apr 24
43 min

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