The beauty industry has changed dramatically in the last 10 years.
The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.
It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry.
When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?
The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.
I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Chart trend
Position in the Marketing chart (US), last 90 days.
#1#25#48JunJulAugSep
#7
all-time peak
11
days in the top 10 since Nov 2024
Latest episodes
Showing 20 · updated from the feed
#454 - Maternity Leave, Injury, and the 4-Phase Plan to Not Lose Your Clients
#27 trending · Marketing
I've taken two maternity leaves, recovered from shingles, herniated two discs in my neck, and navigated extended time away for grief. None of those were things I saw comi
Sep 7 25 min
#453 - Gen-Z Tell All…
There is so much chatter in our industry about Gen Z stylists being lazy, unmotivated, and difficult to manage, and I've talked about this before on the podcast. I wanted
Aug 31 28 min
#452 - What the Most Successful Stylists are Doing Differently
I've spent a good chunk of 2026 on the road, and between filming After the Last Client, attending speaking engagements, and sitting across from some of the most successfu
Aug 24 18 min
#451 - What We Look For In Thrivers Society Coaches
This one is a little different, and honestly, it's been a long time coming. Every time we post that we're looking for new coaches, the questions flood in: What does the h
Aug 17 24 min
#450 - For The Salon Owner Who Feels Overwhelmed....
No frameworks, no metrics, no strategies today. This one is heart to heart.
If you're a salon owner who's exhausted, who feels like every decision backfires, who has gi
Aug 10 31 min
#449 - Creating a Motivating, Modern Assistant Training Program
Something interesting keeps coming up when I talk to salon owners about hiring. Half of them are telling me the quality of applicants has dropped, people aren't as driven
Aug 3 25 min
#448 - The Big Marketing Shifts Salons are Making in 2026
This episode is different from anything I've shared on salon marketing before, and that's intentional. The foundation of what I'm about to share isn't based on gut feelin
Jul 27 25 min
#447 - The Growth Map Framework Every Salon Should Steal
Last week we talked about why the systems still running most employee-based salons today are quietly failing, and how that failure is landing on owners as a people proble
Jul 20 25 min
Bonus: Uncapped Commission FAQ's and Real Owner Stories
A few weeks ago, my team posted something on Instagram that we could not have predicted would take off the way it did. The graphic said uncapped commissions will be the s
Jul 15 30 min
#446 - Your "Best" Stylist Doesn't Deserve a Promotion
Picture two stylists. One is a money machine, hitting every metric, booked solid, making multiple 6-figures. The other is producing 30% of that revenue but mentoring newe
Jul 13 29 min
#445 - Salons Are Closing at Scale...Here's Why and How to Prevent It
Something is happening in our industry right now that we just need to talk about. Salon closures are happening at scale, coast to coast, and I've personally saved over 60
Jul 6 31 min
#444 - Uncapped Commissions Will be the Standard in 3 Years
If you've been in the salon industry for any length of time, you already know the traditional commission model is broken. Stylists feel cheated, salon owners feel cheated
Jun 29 26 min
#443 - Google Changes You Should Know About
It's no secret that the digital landscape is shifting FAST, and a lot of stylists and salon owners are feeling completely exhausted by the constant updates, the algorithm
Jun 22 24 min
#442 - Slow Salon Growth + Assistant Program Struggles
Let's be honest: one of the biggest challenges salon owners are hitting right now is figuring out how to actually attract, motivate, and retain the modern generation of t
Jun 15 29 min
#441 - Nobody Was Honest. Until Now
How would you like to hear the real talk about the massive amount of misinformation, manipulative jargon, and false narratives that float around our industry? We've all s
We just got back from San Antonio hosting our second annual X Club Retreat, and honestly, I'm still riding the high. Four days with 86 of the highest-performing stylists
Jun 1 38 min
#439 - Google Just Changed the Rules on Reviews
Google just changed the rules on reviews, and based on the conversations I've been having, a lot of stylists and salon owners are feeling nervous about what this means fo
May 25 20 min
#438 - Ranking Other Coaches Advice...Good vs Bad
My DMs have been blowing up lately with one specific question: "Britt, what do you think of this advice?" It seems like every time I open Instagram, there is a new busine
May 18 30 min
#437 - Private Beauty School Profits + Why Loans Are Being Defunded
Have you ever looked at a viral post and felt like something was missing? This week, a social media campaign from a collection of private beauty schools has been making t
May 11 29 min
#436 - Paid Marketing Scams, Strategies and Budgets for Stylists and Salon Owners
Are you ready to stop spending every waking hour on Instagram and finally just cut the check? There's a massive misunderstanding about what paid marketing actually is, an
May 4 22 min
Chart positions
Where Thriving Stylist Podcast ranks today in each Apple Podcasts chart (US, Sep 10, 2026).
A curated, balanced selection of Apple Podcasts reviews.
2x & 3x X Club member, Thriver and long time pod listener here. I have a newish salon (opened in 2024) with one w2 employee. In my state assistants can’t touch a client until they pass their boards which are only written now. There is no practical! She started as an assistant while in school and has been on the floor since April. We have quarterly one on one model coaching and I’m obviously in salon with her day to day to help with formulating etc. She’s a good apple and I really lucked out with my first employee. However, I’ve been through 2 others now that didn’t make it past 30 days (my call) because they were SO raw even 6 months out of school. Elementary basic skills were just not there. We tried 1:1 coaching, zero improvement. I actually called the State to double check the license wasn’t fake for one of them. I’ve decided on working interviews from now on but as soon as I added that to my hire page, I’ve gotten zero applicants. I’m willing to hire slow and fire fast but as the one managing and also bringing in 90% of the income now, I need to hire so I can spend more time training. What is your advice for someone carrying all the weight but there’s just not enough time?
Deep thinking human · Jul 2026
This was an absolutely brilliant podcast, Britt. You really explained the situation comprehensively. I had seen something online about it and was curious and you filled in a lot of the blanks. I went to beauty school in the early 80s and it cost me $1200. Which would be equal to a little over $6000 today. Why did the prices go thru the roof? Is it adding student loans? They are for profit. I find it interesting that the changes will start happening in 2028 because whoever will be in power then will be blamed for killing the industry. But having been a Hairdresser for a very long time, I think the industry needs major changes. The idea that it cost as much as it does to go to beauty school today is ridiculous. My education wasn’t as good as it is today, but it also didn’t cost me as much and I didn’t end up in forever debt. I’ve also been able to have a career for the past 40+ years. There are other countries that handle the industry completely differently and do it in a much better way. America really needs to rethink the industry and hairdressers need to be leading the charge.
a bad Christian · May 2026
Been listening for years and I love how you speak to the industry and have something for everyone in any position to learn. You are amazing and my biggest inspiration. Here’s my question!! As a salon owner for 11 years with a profitable business and team of over 30, we have a level system and career path with clear goals and a very established stylist training program that we have cycled 7 stylist thru in the last year. It’s been tremendous! Where I am struggling is I have a handful of stylists, 6-7 people who feel very stuck and defeated in their growth. They joined my salon team before we had a super structured training program. They did our “associate program” but not what it is today. They are seeing the women coming out of the program now killing it, operating at “their level” immediately and growing faster than they did. It’s disheartening to them and they feel like every new employee that joins our team going forward will take the opportunities that they should have. They feel left behind. That makes me sad. They’re asking for “accountability” at the front desk for how new clients are getting distributed. The conversations feel like jealous mentality of a toxic 2006 salon when we used to keep a tally list for appointments. They don’t say it but they wish I would stop hiring more people. There must be a system or better way to help them shift their thoughts. How can I coach them on this mindset and get them motivated? How do you suggest I navigate this?
Hannah, Central Texas! · Apr 2026
Love the data back information and research you provide. I think it could be cool if you did podcasts with salon owners and stylists as well that might bring in some fun perspectives or differing systems that also work, or don’t!!! We learn best from our mistakes and are always evolving. Love that you update and share that as well. I am beyond grateful for all you openly share.
Holasted · Apr 2026
We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.
Here you find the Apple Podcasts chart positions of Thriving Stylist Podcast, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.
