The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

595. Understanding Motivation and the Brain

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Masud Husain, a cognitive neurologist and author of Our Brains, Our Selves. They delve into

594. The Art of Incentives: How to Send the Right Signals

In this episode of The Brainy Business podcast, Melina Palmer welcomes Uri Gneezy, author of Mixed Signals, to explore the intriguing world of incentives and their unexpe

593. Navigating AI Adoption through Behavioral Insights

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, author of The Psychology of AI Adoption at Work: From Resistance to Results, to

592. Strategies for Confident Communication

In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Abrahams, author of Think Faster, Talk Smarter, to explore the art of spontaneous speaking and

591. AQ Unleashed: New Intelligence for a Changing World

In this episode of The Brainy Business podcast, Melina Palmer welcomes Liz Tran, author of the transformative book AQ: A New Kind of Intelligence for a World That's Alway

590. Unlocking the Secrets to a Happier Life

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Cassie Holmes, author of Happier Hour, to discuss the intricate relationship between time and h

589. Signals of Success: Unpacking Status and Behavior

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dan Bennett, the global head of Behavioral Science at Ogilvy. With over 14 years of experience and

588. Find Your Five: Your Key to Turning Behavioral Economics into Action

In this episode of The Brainy Business podcast, Melina Palmer dives into a common question she receives: "Where do I start with applying behavioral economics?" If you've

587. Unlocking the Secrets of Super Teams

In this episode of The Brainy Business podcast, Melina Palmer welcomes Ron Friedman, author of Super Teams, to discuss the science behind high-performing teams and what t

586. The Fun Habit: Rediscovering Joy in Everyday Life

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Mike Rucker, author of the enlightening book The Fun Habit. They explore the vital role t

585. How Cultural Insights Shape Business Success

In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Sweet, author of the thought-provoking book The Rules that Make Us. Together, they dive into

584. The Category Creation Formula

In this episode of The Brainy Business podcast, Melina Palmer welcomes Kevin Maney, co-author of the enlightening book The Category Creation Formula. Together, they explo

583. How the Outdoors Boosts Your Brain

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jay Maddock from Texas A&M University to discuss the profound impact of nature on our health an

582. How to Get What You Want

In this episode of The Brainy Business podcast, Melina Palmer welcomes Joshua Bandoch, author of the insightful book How to Get What You Want: Mastering the Art and Scien

581. The Science of Cool: How to Make Your Brand Stand Out

In this episode of The Brainy Business podcast, Melina Palmer welcomes Troy Campbell to explore the intriguing science of cool. Many believe that being cool is an inheren

580. Building Incorruptible Companies

In this episode of The Brainy Business podcast, Melina Palmer welcomes Eric Ries, the renowned author of The Lean Startup and his latest book, Incorruptible. Together, th

579. Personal Branding for Introverts

In this episode of The Brainy Business podcast, Melina Palmer welcomes Goldie Chan, author of Personal Branding for Introverts, to explore the often misunderstood concept

578. The Psychology of Color: Making Your Brand Stand Out

In this episode of The Brainy Business podcast, Melina Palmer delves into the fascinating world of color theory and its profound impact on branding and consumer behavior.

577. The Persuasion Engine: AI, Empathy, and Effective Communication

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Roger Dooley, author of the new book The Persuasion Engine. Together, they dive into the fasci

576. The Top Five Wording Mistakes Businesses Make

In this episode of The Brainy Business podcast, Melina Palmer revisits one of the foundational topics that has shaped her approach to behavioral economics: the top five w