Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
Latest episodes
Showing 20 · updated from the feed
598. Magic Words: Transforming Communication and Influence
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jonah Berger, author of the insightful book Magic Words. As a renowned Wharton School professor
Oct 8 29 min
597. Beyond Efficiency: Transforming AI into a Strategic Partner
In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, CEO of the Mindstate Group, to explore the intersection of artificial intelligence and
Oct 1 52 min
596. From Target to Apple: Lessons in Retail Innovation
In this episode of The Brainy Business podcast, Melina Palmer is joined by Ron Johnson, author of Shop Different and the visionary behind the iconic Apple Store experienc
Sep 24 42 min
595. Understanding Motivation and the Brain
In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Masud Husain, a cognitive neurologist and author of Our Brains, Our Selves. They delve into
Sep 16 50 min
594. The Art of Incentives: How to Send the Right Signals
In this episode of The Brainy Business podcast, Melina Palmer welcomes Uri Gneezy, author of Mixed Signals, to explore the intriguing world of incentives and their unexpe
Sep 10 53 min
593. Navigating AI Adoption through Behavioral Insights
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, author of The Psychology of AI Adoption at Work: From Resistance to Results, to
Sep 3 48 min
592. Strategies for Confident Communication
In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Abrahams, author of Think Faster, Talk Smarter, to explore the art of spontaneous speaking and
Aug 27 44 min
591. AQ Unleashed: New Intelligence for a Changing World
In this episode of The Brainy Business podcast, Melina Palmer welcomes Liz Tran, author of the transformative book AQ: A New Kind of Intelligence for a World That's Alway
Aug 20 47 min
590. Unlocking the Secrets to a Happier Life
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Cassie Holmes, author of Happier Hour, to discuss the intricate relationship between time and h
Aug 13 1 h 04 min
589. Signals of Success: Unpacking Status and Behavior
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dan Bennett, the global head of Behavioral Science at Ogilvy. With over 14 years of experience and
Aug 6 38 min
588. Find Your Five: Your Key to Turning Behavioral Economics into Action
In this episode of The Brainy Business podcast, Melina Palmer dives into a common question she receives: "Where do I start with applying behavioral economics?" If you've
Jul 30 56 min
587. Unlocking the Secrets of Super Teams
In this episode of The Brainy Business podcast, Melina Palmer welcomes Ron Friedman, author of Super Teams, to discuss the science behind high-performing teams and what t
Jul 23 43 min
586. The Fun Habit: Rediscovering Joy in Everyday Life
In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Mike Rucker, author of the enlightening book The Fun Habit. They explore the vital role t
Jul 16 47 min
585. How Cultural Insights Shape Business Success
In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Sweet, author of the thought-provoking book The Rules that Make Us. Together, they dive into
Jul 9 45 min
584. The Category Creation Formula
In this episode of The Brainy Business podcast, Melina Palmer welcomes Kevin Maney, co-author of the enlightening book The Category Creation Formula. Together, they explo
Jul 2 53 min
583. How the Outdoors Boosts Your Brain
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jay Maddock from Texas A&M University to discuss the profound impact of nature on our health an
Jun 25 28 min
582. How to Get What You Want
In this episode of The Brainy Business podcast, Melina Palmer welcomes Joshua Bandoch, author of the insightful book How to Get What You Want: Mastering the Art and Scien
Jun 18 44 min
581. The Science of Cool: How to Make Your Brand Stand Out
In this episode of The Brainy Business podcast, Melina Palmer welcomes Troy Campbell to explore the intriguing science of cool. Many believe that being cool is an inheren
Jun 11 49 min
580. Building Incorruptible Companies
In this episode of The Brainy Business podcast, Melina Palmer welcomes Eric Ries, the renowned author of The Lean Startup and his latest book, Incorruptible. Together, th
Jun 4 51 min
579. Personal Branding for Introverts
In this episode of The Brainy Business podcast, Melina Palmer welcomes Goldie Chan, author of Personal Branding for Introverts, to explore the often misunderstood concept
May 28 52 min
Chart trend
Position in the Marketing chart (US), last 90 days.
#1#99#197JulAugSepOct
#39
all-time peak
6
days in the top 50 since Nov 2024
Chart positions
Where The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics ranks today in each Apple Podcasts chart (US, Oct 12, 2026).
A curated, balanced selection of Apple Podcasts reviews.
Melina's "The Brainy Business" podcast is like a college degree packaged into 45 minute segments. She breaks down human behavior in a relatable way and gives excellent examples and stories to help you connect with the information. Best of all, she makes it so easy for you to leverage and apply insights. This podcast is a must listen. You'll come away feeling like you've known Melina forever!
Molecular Biophysics · Aug 2025
I love Melina’s academic orientation and the excellent guests she brings on. I learn something new and thought-provoking from every single episode!
Academic in MA · May 2025
I cannot remember how I was brought to Melina and her wonderful podcast but I thank my lucky stars I was. She has an amazing way of taking the true academic research and ideas and apply them to everyday business. Her interviews are thoughtful and spirited.
She also has a wealth of facts and ideas that I can apply almost immediately after the show. Her bright, happy and energetic way of hosting also just brings light to my day.
This is a must have in your subscription list!!
Kevinaom · Aug 2024
Always something interesting - and useful - for marketers! Lots of awesome guests, plus some fantastic foundational episodes. Melina makes behavioral science easy to grasp, and she always leaves you thinking.
NHarhut · Aug 2022
We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.
More podcasts like The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
About The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics on Reason.fm
Here you find the Apple Podcasts chart positions of The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.
