The My Wife Quit Her Job Podcast With Steve Chou

656: The Reddit AI SEO Playbook Just Stopped Working

Reddit's citations in ChatGPT fell 86% overnight the same week Reddit joined the S&P 500. The gamification playbook that agencies charged $20K a month for is over. The p

655: Ex Amazon Employee Reveals Where Sellers Are Quietly Losing Money

Where ecommerce sellers lose money: successful Amazon-only sellers now net low single digits, and the leak is fees that never appear as a line in their books. The post 6

654: AI Does 80% Of My Job Now, But Here’s What It Sucks At

What AI cannot do for your business: supply missing context, judge creative work consistently, or hold instructions across a long task. Everything else, hand off. The po

653: This Checkout Trick Can Increase Sales 91% Overnight. Should You Use It?

43% of shoppers abandon a store with no buy now pay later option, and BNPL on product pages lifted average order value 91%. Here is what it costs sellers. The post 653:

652: The Lawsuit Hitting Shopify Sellers Right Now (And How to Avoid It) With Steven Weigler

A wave of frivolous Shopify privacy lawsuits under CIPA (California) and FSCA (Florida) is hitting sellers with $6K-$20K settlement demands. Here's how to avoid them. Th

651: How YouTube Is Quietly Becoming An E-Commerce Platform

YouTube dropped its affiliate threshold to 500 subs and lets creators tag physical products under videos. One under-10K-sub channel drove $20K in product sales last year.

650: How To Build An AI Content System That Sounds Like You, Not A Robot

Steve and Toni break down the exact AI workflow they use to publish daily content that sounds human, not like generic ChatGPT slop. The post 650: How To Build An AI Cont

649: She Makes 6 Figures Selling Knitting Kits With Kari Capone

Kari Capone 10x'd her knitting-kit sales after one shop-floor conversation landed her in Wirecutter. Here is exactly how she did it and how you can too. The post 649: Sh

648: Most Sellers Launch Their Products Wrong (Here’s the Better Way)

The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host T

647: How To Make $2M Selling Creativity In a Box With Miroki Tong

Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here's the exact playbook for launching a niche p

646: How We’re Using Claude Code To Get Back 30 Hours A Week

Claude Code is the tool Toni and I use to save 30 hours a week running our ecommerce businesses. Here are the exact workflows we automated first, plus what to skip. The

645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian

Andrew Youderian surveyed 300 seven, eight, and nine-figure ecommerce store owners on the state of the industry. Manufacturing is up 50%, Amazon is fading, and owning a w

644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka

Sohan Sanka has helped brands drive $500M+ through TikTok Shop. Here's the real playbook for launching with a $5K budget, why only 0.4% of creators drive most sales, and

643: We’re Ditching WordPress After 12 Years. Here’s Why

After 12+ years recommending WordPress for ecommerce blogs, we're switching to Shopify's blog for new content. Here's why the tracking, AI-search, and user-experience mat

642: Why Everything You Know About Ecommerce Is About To Break

AI agents will soon shop for consumers, bypassing every ad you run on Meta and Google. Here's what agentic shopping means for your ecommerce store, and the four things to

641: The Reddit Strategy That Gets AI to Recommend Your Brand

Reddit is 20% of AI-search citations. Here's the exact white-hat Reddit strategy Danny Kirk of ReddiReach uses to get ecommerce brands recommended by ChatGPT, Claude, and

640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now

Live from Shopify HQ, here's what's actually working in ecommerce right now: unpolished UGC, brand story, differentiated products, and FAQ pages built for AI search. The

639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine

Dawn LaFontaine of Cat in the Box shares the exact wholesale outreach playbook that closes at 50%, plus how one Instagram unfollow led to her 6-figure wool cat toy line.

638: The Ecom Strategies Worth Stealing from Sellers Summit 2026

The best ecommerce strategies from Sellers Summit 2026: Reddit for AI search, TikTok Shop economics, wholesale sourcing tips, AI-cloned ads, and Shopify apps to vibe-code

637: The AI Automation Stack Behind The Fastest Growing Ecommerce Brands With Leo Sgovio

Leo Sgovio breaks down the AI automation stack top ecommerce brands use to clone winning ads, launch on TikTok Shop, and sell out 5,000 units before Christmas without giv