The Digital Marketing Podcast by Exposure Ninja

Will SEO Still Be Relevant in 2027? What the Data Says

Every year, somebody declares that SEO is dead. "Is SEO dead?" is searched 4,700 times a month, and with AI Overviews, AI Mode and ChatGPT reshaping search results, the q

Ultimate GEO / AEO Course for Marketing Leaders

Most marketers use ChatGPT, Gemini, and Claude every day, but very few are working on getting their own brand recommended in them. When our CEO Charlie Marchant asked a r

Website Architecture: The Overlooked Side of AI Search

When people think about showing up in ChatGPT, Gemini and Perplexity, they usually think about SEO and digital PR. But whether AI can understand and surface your business

The Truth About Backlinks and AI Search

If you’ve spent years building backlinks, you’ve done the right thing for traditional SEO. But to get your brand consistently recommended by ChatGPT, Gemini, AI Mode, and

The Biggest Change Coming to AI Search in 2027

Your customers are asking ChatGPT which brands to buy from right now. But can you actually prove when AI Search is recommending you, and how much revenue it's driving? F

Treating AI as a Stakeholder with Jonas Gödde, Beiersdorf

How does a global consumer goods company get ahead on what AI says about it? In this episode of The Growth Leaders Series, Charlie Marchant sits down with Jonas Gödde, H

Dark Traffic: The Hidden Impact of AI Search

Your Direct channel in GA4 has probably been growing for two years, and people typing in your URL isn't the whole story. It's where your dark traffic lands:  the demand

Does AI Traffic Really Convert Better? We Checked

Traffic from ChatGPT converts 9x better than Google. Or is it 42% better? Or 11 times better?  Everyone says AI search traffic is more valuable than traditional search t

Does AI Traffic Really Convert Better? We Checked

Traffic from ChatGPT converts 9x better than Google. Or is it 42% better? Or 11 times better? Everyone says AI Search traffic is more valuable than traditional search t

Is Your Content AI Agent-Ready?

AI agents are now reading your website to complete tasks for your customers, and most content isn't built for them.  In this executive briefing, Charlie Marchant (CEO of

How to Scale Digital Marketing (Without Increasing Ad Spend)

Most businesses hit a wall with lead generation and assume the only fix is spending more — bigger ad budgets, more channels, higher bids. But that just pushes your acquis

Why AI Search Is Rewriting the Buyer Journey

The buyer journey you've been designing for doesn't exist anymore. For 20 years, the model was simple: drive traffic (paid or organic) to your website, and that's where

How To Get ChatGPT to Recommend Your B2B Business

"Is this AI Search visibility thing even relevant for B2B?" That's the question our CEO, Charlie Marchant, got asked by the audience at eCommerce Scotland. It's a fair o

6X Your Website Leads With This Strategy

Value Capital Funding came to Exposure Ninja almost entirely reliant on PPC for their leads. Competition was brutal, and costs were climbing.  Twelve months later, they

How To Get Better Quality Leads Through Your Website

Not all leads are worth the same.  The problem is that most websites and marketing inadvertently appeal more to the low-value leads than the high-value ones.  In this v

Distinctive Thought Leadership Wins in AI Search

Distinctive thought leadership is the strongest play for AI Search visibility, because AI platforms have no reason to cite content that simply repeats what everyone else

The AI Visibility Pyramid: 3 Layers to Get Cited

A £2 million business and a £2 billion business shouldn't be running the same AI Search strategy.  In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) b

The AI Attribution Gap, Solved

Ask a marketing leader how much of their traffic comes from ChatGPT, and you'll usually get the same response: a pause, then "we don't really know."  In this executive b

Why You’re Not Getting Enough Leads From Search

Google isn't sending you the traffic it used to, and it's not because your product got worse, your sales team got worse, or demand disappeared. AI Overviews and AI Searc

My Boss Is Asking: Why Aren't We Showing Up in ChatGPT?

Charlie has heard the same opening line in nearly every sales conversation over the past few weeks: "My boss is asking why we don't show up in ChatGPT, what do I do?"  I