The Digital Marketing Podcast

How to Create AI Skills: Build Reusable AI Workflows That Save Time

AI tools are evolving fast. One of the biggest shifts is the move from one-off prompts to reusable AI skills. Instead of rewriting the same instructions every time you us

Design That Sticks: Applying Neuroscience to Predict Attention

Why do so many beautifully designed websites, ads and digital experiences still fail to convert? In this episode of The Digital Marketing Podcast, Daniel Rowles is joined

Reddit Marketing Case Study with Dove - Turning Real Reviews into Real Growth

What happens when a global brand hands over its creative control to unfiltered customer feedback? In this episode of The Digital Marketing Podcast, Daniel Rowles speaks w

The Changing Customer Journey in an AI-First World - Insights from Adobe Enterprise's CMO

As AI rapidly reshapes how customers discover, evaluate, and engage with brands, marketers are being forced to rethink the fundamentals of the customer journey. In this e

Practical Video Marketing - How to Make Video More Human, More Useful and More Effective

In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kendall Breitman from Riverside for a practical conversation about how marketers can use vide

Eight Psychology Experiments for Marketers

What happens when you combine practical digital marketing experience with behavioural science? In this episode, Daniel Rowles is joined by Phil Agnew, host of the Nudge p

Gamification for Digital Marketing

What happens when clicks get harder to earn, paid media gets more expensive, and audiences spend less time engaging with static content? In this episode of The Digital Ma

How to Drive AI Adoption - A Step-by-Step Case Study

In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Emma Tronson, Deputy Director of Marketing at Aston University, for a practical, honest and r

The Hubspot CMO Interview - Kipp Bodnar on AI, Answer Engine Optimisation and the Future of Marketing

In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with Kipp Bodnar, CMO of HubSpot, to discuss what may be the most disruptive year in marketing h

Dealing With Exponential Change - Leadership in an AI-Driven World

AI is accelerating change at a pace most organisations have never had to manage before. For marketers and business leaders, this is not just another wave of innovation. I

Generative AI Update - What the Latest Model Wars Mean for Marketers

The generative AI landscape has shifted again, and at speed. In this update episode, Daniel Rowles breaks down a rapid sequence of releases from OpenAI and Google, explai

Answer Engine Optimisation (AEO) - How to Optimise for Google AI Overviews

Search is changing fast. With AI overviews now appearing in the majority of Google results, the rules of visibility are being rewritten in real time. In this episode, Dan

Human First Marketing - Why Trust, Purpose and People Matter More Than Ever

In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a wor

The Big Debate: Non Keyword Signals - AI Chats & Privacy

In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers dive into one of the most significant shifts in digital marketing: the rise of non keywo

Vibe Coding - How AI is Revolutionising App Development and Empowering Non-Coders

In this episode of The Digital Marketing Podcast, Daniel Rowles introduces us to the process of Vibe Coding, a revolutionary approach to software development that leverag

The Changing User Journey - Lessons from the Travel Industry in the Age of AI

In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being

The Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still Matter

In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to un

Regenerative Marketing - The Goose That Thought it was a Chicken!

Far beyond a productivity hack or sustainability trend, the regenerative mindset offers marketers and leaders a framework to design work, creativity and impact that helps

Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025

In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers

ChatGPT Agent and the Future of Digital Marketing

In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers explore one of the most transformative shifts in digital marketing: the arrival of ChatG