Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners artwork

Marketing · Nick Trueman | Ecommerce Growth, Marketing, PPC and SEO Specialist

Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

by Nick Trueman | Ecommerce Growth, Marketing, PPC and SEO Specialist

The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand. Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics. With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.

Latest episodes

Showing 20 · updated from the feed

How To Increase Conversion Rate On Shopify in 2026 - CRO Guide - Part 1

What actually happens when you change the things that matter on your Shopify store? In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the re

Oct 5
35 min

I Gave AI 3 Prompts To Prepare My Shopify Store For Black Friday

Black Friday is coming — but is your Shopify store actually ready? In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use t

Sep 30
13 min

This Website App / Plug-In Has 1 Billion Downloads. Are You Using It?

Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world? In this episode of Winning With

Sep 28
18 min

This Water Brand Built A $1.4B Business By Breaking Every Branding Rule

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule? In this episode of W

Sep 23
15 min

TikTok Shop Is Changing Ecommerce Forever: What Brands Need To Know

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acqu

Sep 21
31 min

The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit. After 19 peak ecommerce seasons, Nick breaks down the biggest Blac

Sep 17
26 min

How I Built A 7-Figure Shopify Brand With AI, Automation & Almost No Team

What if you could build a 7-figure Shopify brand without building a 50-person team? In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of

Sep 14
32 min

If I Had To Build A Shopify Brand From Scratch In 2026, Here's Exactly What I'd Do

If I had to build a Shopify brand from scratch today, I would do almost everything differently. Ecommerce has changed. Customer acquisition is more expensive, competitio

Sep 9
31 min

Shopify SEO Masterclass - Everything You Need To Get Growing Your SEO With Shopify

SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products.

Sep 7
33 min

Black Friday Is Broken: AI Is About To Change Your Shopify Store Forever

Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and reco

Sep 2
24 min

How I Built a £1M Ecommerce Brand and Sold It - Shopify Growth Stories, with PPC & SEO

Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand. Jayden Clark built Woodlark

Aug 31
36 min

Google Ads for Shopify: Why Your Costs Are Rising and What Still Works

Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand. Google Ads has become one of the most powerful ways for ecomme

Aug 25
25 min

Your Shopify Store Isn’t Enough: How To Win When Everyone Sells the Same Products

When customers can buy the same products from dozens of retailers, your Shopify store needs to give them a reason to choose you. In this episode, Nick is joined by Alan

Aug 21
41 min

We Audited 50 Shopify Stores: 7 Mistakes Losing Shopify Sales

Most Shopify brands don't have a traffic problem. They have a conversion problem. After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick

Aug 18
21 min

1 Million Shopify Journeys Reveal The Offers That Actually Convert

Your Shopify discount strategy could be costing you sales and profit. Want to test smarter promotions on your Shopify store? Try 506’s Shopify apps with an extended 30-d

Aug 14
34 min

Shopify SEO: Why Your Products Aren’t Appearing in ChatGPT

Your Shopify store could be invisible to the next generation of shoppers. As more customers start searching through ChatGPT and AI tools instead of traditional search en

Aug 11
21 min

Your Shopify Margins Are Disappearing: The Fulfilment Problem Nobody Sees

Your Shopify growth could be limited by something customers never see: your fulfilment operation. Before building Ships A Lot, twin brothers Max and Zach Zitney were Sho

Aug 7
36 min

Shopify Email Marketing: 2% of Sends Are Driving 37% of Sales

Most Shopify brands do not need to send more emails. They need better automations. Omnisend analysed 27 billion emails and found that automated messages generated 37% of

Aug 4
26 min

Your Shopify Growth Is Being Held Back by Inventory Problems

A bad customer review might have nothing to do with your product. Alan Grimsley from Inventory Planner joins Nick to explain why 77% of negative reviews can be traced ba

Aug 1
39 min

Shopify AI: 19 Ways to Save Time, Cut Costs and Grow Sales

Stop experimenting with AI and start using it to produce measurable results in your Shopify business. Nick Trueman shares 19 practical ways to use Shopify AI to increase

Jul 28
23 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#81
all-time peak
7
days in the top 100 since Jul 2026

Chart positions

Where Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners ranks today in each Apple Podcasts chart (US, Oct 6, 2026).

#166 ▲ 25 Marketing US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

Loving episodes on AI and SEO!! I’m not a product founder myself, but I have so many product businesses in my PR community wanting to get in front of more people! So I’m always looking for more resources I can share with them! Especially with the recent ChatGPT x Shopify integration! This is a great resource to stay up to date with the platform, best practices, and successful case studies! @gloriachoupr

_doremi101 · Oct 2025

If you are running a Shopify store - this is a must. Each episode is packed with real information that has actionable takeaways that I can run and test in my own business. The pacing of the show is excellent also. I often re-listen to episodes because they are chopped full of so much info. Or I’ll save episodes for a good binge on a long road trip . It’s like having Shopify coach riding in the car with me.

angie @ bobo · Jan 2025

Winning With Shopify covers everything a Shopify store owners needs to know. A weekly must listen. Host Nick is as sharp as they come. Especially savvy digital marketer which is key because as we all know marketing is the #1 skill required to scale our Shopify stores.

#Afluencers · Sep 2023

Our team has had a great experience sponsoring the Winning with Shopify podcast. The team is responsive, engaging, and great partners. The podcast is specific to Shopify and supports merchants across multiple aspects of their business. Highly recommend listening or working with them through sponsorship.

Jentru12234447473 · Sep 2023

Was just starting to listen this podcast and was looking forward to what knowledge and value further episodes may’ve had in store. That is, until the next episode supported MLMs too heavily for my comfort. As a small handmade business owner who uses Shopify, I’ve always been a huge advocate of ANTI-Mlm and have never appreciated that they dare masquerade as “business owners”. It is absolutely not the same, not even remotely comparable, to being a small business owner. People involved in MLMs are nothing more than the customers themselves of a predatory, unsustainable fallacy - period. To give platform to such a predatory, deceptive scheme, whether for just 1 episode or multiple....left a bad taste, to put it lightly. Lost all credibility for me. The other few reviews claiming it’s ALL FLUFF with no valuable content or knowledge to be taken away are all ACCURATE, HONEST & CORRECT, in my opinion. I have a sneaking suspicion a portion of the raving 5 star reviews just might possibly be less than organic..... #AntiMLM

rhiacloud · Jul 2020

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