The Art of the Brand

Can AI Build a Brand?

Camille Moore and Phillip Millar break down what makes marketing resonate—from the Sydney Sweeney campaign and Starbucks’ turnaround to AI, Chanel, and Telfar. They discu

Inside the Rise of Brand Media Companies

Nike is losing China, Gap is building a boy band, and Madonna's VMA moment has the hosts split. This week on Art of the Brand, we break down the brand moves everyone's t

How Loveshack Fancy Turned a Feeling Into a Brand

Camille Moore sits down with Rebecca Hessel Cohen, founder of LoveShackFancy, to discuss how she built her brand through emotional storytelling, distinctive design codes,

How the Right Brand Ambassador can Change Everything

Are brands losing control of their image — or just choosing the wrong faces to represent them? In this episode of _The Art of the Brand_, Camille Moore and Phillip Millar

From Zero to TikTok Shop Giant: Bloom’s Creator‑Led Playbook

This episode of AOTB has Camille Moore pull back the curtain on how a digital‑first CPG brand turned TikTok Shop from a “flashy sales channel” into a long‑term brand engi

The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns

Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forc

How Brands Destroy Years of Equity

Some of the world’s most recognizable brands are starting to look a little less distinctive. Nike is losing ground to brands that feel more focused. PepsiCo just ended a

Outrage Culture Is Killing Great Advertising

This week's episode is about what happens when outrage travels faster than context. We recorded this one live in Toronto, and it started with an ad. Good Good, one of gol

Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online

This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very dif

AI is making everyone sound the same

This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this

Did ChatGPT Design Instagram's New Logo?

This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold

AI can create everything except this

This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisi

The Motorcycle Crash That Started a Wellness Empire

This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody

Why attention is the new brand currency

Every brand wants attention.The best brands know what to do with it once they have it.In this episode, we break down the biggest branding stories of the week to uncover w

The Biggest Branding Mistake Companies Keep Making

The best brands don't just sell products; they understand people. In this episode, we unpack what separates brands that become part of culture from those that disappear

Building in Public Changed Their Business ft. Hot Girl Pickles

Most brands think they need more money to grow.Hot Girl Pickles proved they needed a better story.In this episode, we sit down with the founders behind one of the fastest

Why Great Brands Don’t Chase Trends

AI has made content easier than ever, but has it made great branding harder? In this episode, we explore why storytelling still wins, the hidden cost of reactive marketin

She Made $1 Billion On Glasses

How do you create a brand people genuinely connect with? In this episode, Linda Hammond, the founder of Quay and OTRA shares lessons from growing a global eyewear company

Why Reddit Is Quietly Winning The Internet

From Reddit’s rise as the internet’s most trusted source to Google’s AI challenge and Snapchat’s billion-dollar bet on augmented reality, this episode explores the bigges

Cannes Lions Day 1: What What The Biggest Platforms Are Doing Right

What actually happens when the biggest marketers, creators, founders and tech companies in the world all gather in one place? In this first episode of Coffee in Cannes, w