The Art of the Brand

How the Cookie Crumbl’d: Why a $2 Billion Brand Is Closing 60 Stores

From Crumbl Cookies and the iPhone Duo to A24, Camille Moore and Phillip Millar break down this week's biggest brand moves. They dig into the marketing strategy behind ea

How Kylie Jenner Made Millions Off of Victoria’s Secret

Camille Moore and Phillip Millar break down the week’s biggest branding debates: Kylie Jenner and the Victoria’s Secret Fantasy Bra, Poppi's Pepsi deal, Shakira’s concert

Why Your Brand Isn’t Showing Up in AI Shopping Results

AI is deciding whether your brand wins or loses. Shoppers now discover products on TikTok, research them on Amazon, ask ChatGPT for advice, and check Reddit before they b

Kylie Jenner's $50M Bra: Where Victoria’s Secret Went Wrong

This week on The Art of the Brand, Camille Moore and Phillip Millar dig into the stories behind the headlines—and what brands can learn from them.They revisit the backlas

Hot Takes, Hot Pants & Brand Backlash

On this episode of Art of the Brand, Camille and Phillip debate what happens when brands jump into internet controversies—and whether a personal brand can thrive when the

Can AI Build a Brand?

Camille Moore and Phillip Millar break down what makes marketing resonate—from the Sydney Sweeney campaign and Starbucks’ turnaround to AI, Chanel, and Telfar. They discu

Inside the Rise of Brand Media Companies

Nike is losing China, Gap is building a boy band, and Madonna's VMA moment has the hosts split. This week on Art of the Brand, we break down the brand moves everyone's t

How Loveshack Fancy Turned a Feeling Into a Brand

Camille Moore sits down with Rebecca Hessel Cohen, founder of LoveShackFancy, to discuss how she built her brand through emotional storytelling, distinctive design codes,

How the Right Brand Ambassador can Change Everything

Are brands losing control of their image — or just choosing the wrong faces to represent them? In this episode of _The Art of the Brand_, Camille Moore and Phillip Millar

From Zero to TikTok Shop Giant: Bloom’s Creator‑Led Playbook

This episode of AOTB has Camille Moore pull back the curtain on how a digital‑first CPG brand turned TikTok Shop from a “flashy sales channel” into a long‑term brand engi

The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns

Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forc

How Brands Destroy Years of Equity

Some of the world’s most recognizable brands are starting to look a little less distinctive. Nike is losing ground to brands that feel more focused. PepsiCo just ended a

Outrage Culture Is Killing Great Advertising

This week's episode is about what happens when outrage travels faster than context. We recorded this one live in Toronto, and it started with an ad. Good Good, one of gol

Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online

This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very dif

AI is making everyone sound the same

This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this

Did ChatGPT Design Instagram's New Logo?

This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold

AI can create everything except this

This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisi

The Motorcycle Crash That Started a Wellness Empire

This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody

Why attention is the new brand currency

Every brand wants attention.The best brands know what to do with it once they have it.In this episode, we break down the biggest branding stories of the week to uncover w

The Biggest Branding Mistake Companies Keep Making

The best brands don't just sell products; they understand people. In this episode, we unpack what separates brands that become part of culture from those that disappear