Why They Resonate

The sniveling expert

The other day, my cousin shared a quick but scary story about a friend. It's become my favorite example of how experts so often want to help others but only end up hurtin

Keynote Breakdown: Why this opener works where others like it fail | Chloé Nwangwu

There's a big difference between asking for audience engagement and ensuring a crowd feels engaged. The first usually annoys people, but the second is mandatory to succee

What if my baby is ugly?

It's a metaphor, calm down. But this is the missing link between someone with expertise and ideas, and someone who actually develops, owns, and grows a business around an

Keynote Breakdown: Fixing a data-heavy opener | Amanda Natividad

Amanda Natividad joins the show to rework the opener of her keynote with Jay. It's extremely data-heavy and leads to a lot of "throat-clearing" by Amanda, which she notic

Live podcast audit: Jeremy Enns and Jay overhaul this show's strategy

This conversation blew my mind, and I found so much clarity talking my friend Jeremy Enns (founder of the Podcast Marketing Academy) as he helped rework my show's strateg

Book announcement! Plus a sneak preview

I'm writing my next book! In this episode, I lay out all the details for why I'm taking a risk, where the book fits in the market, and just how much of a delusional proje

BEST OF: Seth Godin dissects his signature story

In this episode, Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect one of his go-to stori

BEST OF: The only way to figure out a story is to tell it | Andrew Davis

The man, the myth, and the legend Andrew Davis appeared in the first-ever episode of the show. We're running it back today, so you can hear how a master operates and thin

How YOU can appear on the show [+ ranting on thought leaders and AI]

Here's how to turn Why They Resonate into Why YOU Resonate. Plus, a rant in two parts about the troubled relationship between thought leaders with big followings and AI.

NEW SHOW NAME! Here's why, plus a tiny concept with big implications

How Stories Happen is now Why They Resonate. Here's why and what to expect next. Plus, learn the single Italian word which says so much about our creative work — and why

A look inside my business

I've been through the ringer these past few years and come out the other side with something special. It's time for a transparent look inside my business.  *** To get

I can't believe people can do that

I can't believe people can do THAT. I can't believe people can DO that. I can't believe PEOPLE can do that. *** To get regular advice, frameworks, and stories helping y

Something bad happened to me thanks to AI

I'm sharing the full story in this episode. It's time to take stuff like this more seriously. To get regular advice, frameworks, and stories helping you communicate with

How to (actually) grow your paid speaking

When you want to make speaking a real revenue engine, the temptation is to invest in a couple of incorrect things. In this episode, I set the record straight for what a

The last great advantage

Thanks to the ubiquity of AI, this is the last great advantage. To get more ideas like this, subscribe to my newsletter→ PS: As mentioned in the episode, please expect

How to write better pitches to book speaking gigs [Jay's go-to format]

The way we write pitches is broken compared to what actually works, all because of one nuanced but critical reality: We're good at describing our talks. We're bad at des

Content ARCs: how to own your ideas in the market

There is a very big difference between having a good idea and actually owning it publicly. In this episode, a means to re-think your approach to crafting and publishing y

The metaphor and the magic: My take on AI in 2026

It's been a good long while since I've had a good long rant.  *Cracks knuckles.*  Let us begin. Join the next cohort of Design My Signature Talk (starts Feb. 23, 2026)

My favorite story structure to captivate and teach

When you give a presentation of any kind, you don't actually have a captive audience. YOU need to captivate. This is a story structure that can both captivate your audien

Improving the signature speech of a marketing entrepreneur

Go inside inside my public speaking accelerator, Design My Signature Talk, with this clip from our final group call. Watch the full video of this episode→ Join the next