Mortgage Marketing Radio

More Realtors, Better Realtors: The Strategy for 2027

Business is still happening. Homes are still being sold. Buyers are still getting mortgages. And Realtors are still influencing which loan officers get the opportunity to

Stop Chasing Realtors: Build a Referral Machine That Scales

Want more Realtor referrals without spending your entire week chasing agents, scheduling coffee meetings, and hoping they send you business? In this episode of Mortgage

How Loan Officers Grow in a Tough Market

What if the toughest mortgage market in years is actually giving you an opportunity to take market share? In this episode, I sit down with Don Goettling, founder of Mome

Stop Cold Calling Agents. Teach a Class, Get Referrals

Want more Realtor referrals without spending your week cold calling agents? In this episode, longtime client Glenda White joins the Agent Referral Xcelerator cohort to br

Work-Life Balance Is a Lie — Here's What Actually Works

You didn't wake up one day and choose a life you don't recognize. You drifted into it, one compromise at a time. Shawn Mingus spent 20 years teaching this to more than

The Referral Gap: Why Agents Still See You as a Vendor

Most loan officers are stuck on the bottom two floors of a pyramid they don't know they're standing on. Floor one is solicitor. Cold calls, coffee invites, "I'd love to

425 Episodes. One Search Box. (This One's Free.)

Six months chasing one agent. She finally texts back, and the Loan Officer freezes. No idea what to say. Five years ago I'd have typed him a long answer from memory of h

63% of Homes Sold With a Seller Concession. Steal This Play

I'm back behind the mic with a rapid-fire episode — two swipeable ideas you can put to work this week, plus the one thing that decides whether anyone shows up to your nex

Gen Z Homebuyers Won't Call You...Here's the Fix

Gen Z homebuyers are watching your videos, checking their credit, and still not picking up the phone. Here's exactly why, and the fix that gets them to call. Guild Mortg

Why Most Loan Officers Get ZERO ROI From Social Media

You’ve been sold a lie: that if you just post enough content, the business will come. It won’t. And in this guest-host takeover of Mortgage Marketing Radio, Michelle Mik

The 2026 LinkedIn Algorithm (Quick Hit)

I studied two new research reports covering 260,000+ LinkedIn posts — and in this quick-hit episode, I break down exactly what's working on LinkedIn in 2026, specifically

Stop Trying to Beat the Algorithm.

You feel it, don't you? That constant pressure to post more, create more, be more online — just to keep up. Meanwhile, your pipeline isn't moving the way it should. Here

Cancer, AI, and What's Next

Six weeks ago, I went silent. No episodes. No posts. No noise. I was fighting cancer. Squamous cell carcinoma of the tonsil and tongue. Two rounds of chemo. Thirty roun

The AI Mistake Killing Loan Officers in 2026

Mike Faraci (founder of Red Button Media) sat down with James Duncan (former mortgage marketing exec, now advising at Calum Advisors) to tackle the question every loan of

The Real Reason Next Gen Buyers Won't Call You

Most loan officers are solving the wrong problem. They think next-gen buyers need lower rates. Or bigger down payment assistance programs. Or easier qualifying standards

$4 BILLION in Mortgages (Before Age 40) Here's EXACTLY How He Did It

He's closed over $4 billion in mortgage production. He's not yet 40. And there's a good chance you've never heard of him. That changes today. In this power-packed episo

How Loan Officers Are Losing Deals To A $20/Month Chatbot

A borrower you've closed loans for before just photographed your Loan Estimate and dropped it into ChatGPT. The AI told them you're overcharging. You're not. But they b

Why This LO Refuses to Quote a Rate

What if the loan officers who are struggling most to grow their business are asking the wrong question — and one loan officer from Fargo, North Dakota figured out the rig

121 Units. Half the Team. One AI System

What does it actually look like when a top-producing loan officer stops dabbling with AI and fully embeds it into every layer of his mortgage business? In this episode o

10 Loans per Month, 30-Hr Work Week. Here's the System

What if 10 loans a month — not 30 — was actually the goal? Sam Abazari has coached over 120 loan officers. His LOs average doubling their business every three months. Hi