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320. November 2026 Monthly Marketing Updates: Instagram Gets Links and Goes Longform, YouTube Has AI Search, Gemini Rolls Out Brand Tools, and Meta Changes Creative Ad Targeting

Social media platforms are continuing to evolve, bringing new opportunities for brands to improve visibility, streamline content creation, and connect with their audience

319. Want More Q4 Sales? Stop Chasing New Customers

In Q4, most brands are focused on attracting new buyers. But constantly prioritizing customer acquisition over retention could mean overlooking one of your most profitabl

318. Why Your "Valuable" Content Isn't Converting Into Customers

What if all that educational content you're creating is actually preventing your audience from buying? You've been told that social media content needs to provide value,

317. Four Reasons Your Marketing Isn't Driving Sales (And How to Fix Them)

What if your marketing efforts aren't the reason your sales are slowing down? When leads are down, revenue is slipping, or conversions aren't happening, it's easy to assu

316. "Posting in the Moment" Isn't a Marketing Strategy

It's possible that the idea of having a content calendar could sound limiting to your creativity, but what if it's actually the very thing giving you MORE freedom? Postin

315. How Product Brands Can Make Q4 Their Highest Revenue Quarter

Q4 could be  your product brand's biggest revenue quarter, but only if your marketing is ready for it. Between holiday gifting, Black Friday, Cyber Monday, and increased

314. The 4 Q4 Marketing Strategies Every Service Provider Needs

Q4 is not just for the product brands. While Black Friday deals, holiday gifting, and product promotions tend to dominate the conversation this time of year, service prov

313. October 2026 Monthly Marketing Updates: Meta Makes a Change to Links, YouTube Personalizes Product Tags, and the State of AI Writing on LinkedIn

If there's one constant with social media, it's that it's always changing. And some of the biggest updates in October 2026 could completely change how your audience moves

312. Is Your Brand Forgettable?

If you're creating plenty of content but no one remembers what your brand stands for, more content isn't the answer. Simply showing up and posting doesn't make your marke

311. Don't Make This Common Q4 Marketing Mistake

Your Q4 marketing shouldn't leave your audience wondering what happened to the brand they followed all year. Every holiday season, brands that spent months building a rec

310. Being In Customer Conversations will Give You Your Best Marketing Ideas

Your next great marketing idea might already be sitting in a sales call, customer email, or Slack message. In this episode, we're breaking down why customer conversations

309. Website Traffic Grew 263% in Just 4 Months From Community Management: A Client Case Study

Posting on social media means almost nothing if you're not actually being social. In this episode, Emma reveals why community management is just as valuable as content cr

308. Do These 3 Things Before Setting Your 2027 Social Media Marketing Budget

If you want better social media marketing results in 2027, last year's budget won't get you there. In this episode, Emma breaks down the 3 questions you should be asking

307. Is Your Brand Cringe?

The fear of being cringe just might be holding your brand back. In this episode, Emma breaks down the difference between marketing that feels forced and the kind of disco

306. How to Prepare for Black Friday: Your September Marketing Plan

If you wait until November to plan your brands Black Friday / Cyber Monday promotions, you are already behind. In this episode, Emma explains what you need to prioritize

305. September Monthly Marketing Updates: Meta's Paid AI Tools, YouTube's Amazon Product Tagging, and Instagram's AI-Enabled Editing

Social media never stops and September 2026 has brought 5 marketing updates you need to have on your radar. In this episode, Emma breaks down the latest platform changes

304. Where AI Belongs in Your Marketing Strategy (And Where it Doesn't)

AI can be a big help, but there are certain pieces that should absolutely stay human. In this episode, Emma breaks down where AI belongs in your marketing strategy and wh

303. Are You Repurposing Your Content the Right Way?

If your content feels repetitive to you, your audience may finally be starting to remember it. In this episode, Emma explores the Mere Exposure Effect and explains why re

302. The Video Content Formula for More Views and Better Retention

Posting video is no longer enough to make your brand stand out on social media. In this episode, Emma breaks down the three elements that separate forgettable video conte

301. Want Always-On Access to Ninety Five Media? Meet 95 AI

AI can help you make better marketing decisions, but it should not replace the human creativity behind your brand. In this episode, Emma introduces 95 AI, a custom GPT bu