Long Run Labs: The Business of Endurance

Why Growing a Brand Isn’t About Beating the Competition

Dan Lampard is Chief Commercial and Operating Officer at Science in Sport (SiS), where his background in finance meets a lifelong interest in sport and performance. Recor

Why NNormal Hires Trail Runners and Builds From Inside the Community

Sito Luis spent more than two decades at Camper before an idea born during the pandemic eventually brought him together with Kílian Jornet to launch NNormal. Now, as CEO,

What Makes a Brand Stand Out When the Products Are Basically the Same

What makes someone choose one brand over another when the products themselves aren’t all that different? Brian Button joins Jon to talk about brand strategy, authenticity

How Roll Recovery Built a Global Brand on Word of Mouth, Grit, and Zero Outside Capital

Jeremy and Adriana Nelson did not set out to build a company. Jeremy was a mechanical engineer tinkering in his garage with rollerblade wheels. Adriana was a professional

What UTMB Gets Right About Supporting Women Beyond the Podium

Karen Merlin on UTMB, women’s trail running, and growing the sport sustainably. Karen Merlin, elite athletes and inclusion programs manager at UTMB, joins Jon to talk abo

How Osprey Thinks About Creators, Athletes, and Authentic Brand Building

Leland Kohere is the marketing manager at Osprey Packs, one of the most trusted names in outdoor gear. He oversees their athlete program, field marketing, content, and so

How the RiNo 5K Is Building Community, Funding Impact, and Proving a Neighborhood Race Can Be More Than Just a Race

John Gonzalez started the RiNo 5K in 2017 as a passion project while working full time in cybersecurity. Named after River North, one of Denver's most vibrant neighborhoo

How Personalization Is Less About Blood Tests and More About Habit Formation

Dr. Marc Bubbs has spent twenty five years on the frontline of performance nutrition. Working with Canada Basketball, US Soccer, NBA teams, Olympians, and elite endurance

Rabbit and Halo on Missing the Middle of the Pack and What Real Event Activation Looks Like

Monica Devreese is the CEO and co-founder of Rabbit, a running apparel brand celebrating its tenth year in business. Hilary Fenet is the founder of Halo, a platform built

Why Authenticity Is the Only Marketing Strategy That Lasts

Alex Maier has spent his career building brands that actually listen. From Porsche and Audi to Nike to onX Maps to his current role as president of OnWater, he has consis

Why Doing the Right Thing Is Also the Right Business Move

Vivek Gowri has spent his career at the intersection of technology and community. Six months ago he added running store owner to that list, buying San Francisco Running C

We Asked AI 2,200 Questions About Running. Here's What the Machines Actually Think.

What does AI actually think about the running industry? Not what brands want it to think. Not what their SEO teams have optimized for. What does it actually say when nobo

From Olympic Rower to Employee #3 at Momentous to Building the Water Brand Doing What Nobody Else Will

Sara Hendershot has spent her career at the intersection of elite sport and early stage brand building. She rowed at the 2012 Olympics, was employee number three at Momen

Why the Creator Economy Is Just Getting Started and What Investors Are Betting On

Megan Lightcap runs the creator fund at Slow Ventures, one of the first venture funds built specifically around creator entrepreneurs. Her thesis is simple: creators are

How LSKD Went from $3M to $200M by Going Back to Basics

Jason Daniel didn't set out to build a global brand. He set out to race motocross, and when that didn't pan out, he spent years working as an electrician, a bricklayer's

Building the Event Trail Running Has Been Missing

Trail running is growing faster than anyone predicted. New brands are entering the space, race fields are selling out, course records are falling, and the sport is attrac

The Accidental Business Owner Who Built the Science of Endurance Fueling

Andy Blow didn't set out to build a company. He set out to stop ending up in the medical tent. As a triathlete who kept collapsing in the heat, Andy discovered that elect

Des Linden: Build the Audience. The Deals Follow.

Des Linden has spent two decades figuring out how to build a career that outlasts the finish line. The 2018 Boston Marathon champion joins Long Run Labs to talk about the

Why the Future of Endurance Brands Is Community, Trust, and AI | Randi Zuckerberg

Randi Zuckerberg has spent her career at the intersection of technology, media, storytelling, and entrepreneurship. But in recent years, endurance sports have become just

Rethinking Outdoor Apparel for a Warming World | Doug Waters

Doug Waters didn’t set out to build another outdoor apparel company. He set out to solve a problem he kept running into himself. Doug is the founder of Terlingua Threads,