The StoryBrand Podcast

#93: The 3 Parts of a Great Elevator Pitch

If people can't quickly and easily understand what your product can do for them, they'll skip you and move on.   But a great elevator pitch is a ridiculously effectiv

#92: Exactly How to Write a Tagline That Grows Your Business

Your tagline is probably the most important piece of marketing collateral you can write. And most businesses get it wrong.   Most people try to imitate the style of i

#91: How to Explain Why Your Product is Valuable

Do you know exactly what to say when someone asks you about what you sell? If not, you need to. But it's easier than you might think. In this episode you'll learn the

#90: All Marketing Has to Follow these Four Rules

How do you know if your marketing is going to work? Most people fly by the seat of their pants: they rely on a gut instinct or a general consensus, but those aren't actua

#89: If You Are a Marketer, You Need This Tool

If you're a marketer, it's incredibly hard to actually show your value. That's not right.   But if you use a StoryBrand Messaging Canvas you prove your value instantl

#88: Build a Personal Brand to Beat the Trust Recession with Laura Higgins

If you want to stand out in our trust recession: start a personal brand.   In this episode Donald Miller talks with brand coach Laura Higgins to discuss how (and why)

#87: Building a World-Class Accelerated Learning Brand with Jim Kwik

How would you build a world-class brand around a niche, somewhat intangible service like accelerated learning? Jim Kwik has done just that.   Jim is a speaker, podcas

#86: The Reason Most Businesses Fail (SUMMER REPLAY)

Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have

#85: The Way You're Talking about Your Business Isn't Working (SUMMER REPLAY)

In this episode bestselling author Donald Miller gives you a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales

#84: How to Talk so People Like You (SUMMER REPLAY)

Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or just move on. Connection isn't a soft ski

#83: Hook Customers with Primary Messaging, Not Secondary (SUMMER REPLAY)

A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers are

#82: The Secret to Building a Cult-Like Following for Your Brand (SUMMER REPLAY)

Every business wants raving fans. But most end up with something weaker: people who buy once or twice and then move on. In a competitive market, brands that try to please

#81: Using Story and AI to Grow Your Business (SUMMER REPLAY)

Today's replay is about how to use AI and story to grow your business. We all know AI can help you create content faster. But speed alone won't make your message work.

#80: The Five Soundbites Every Business Needs (SUMMER REPLAY)

Welcome back to the StoryBrand Replay series as we dive into another episode very much worth revisiting. Today's replay is about the five soundbites every business needs.

#79: The One Sentence Every Business Owner Needs (SUMMER REPLAY)

This summer, we're revisiting a handful of our most valuable StoryBrand Podcast episodes to help you clarify your message so you can grow your business. Today's episode i

#78: The Simple Tagline Formula That Sells More Every Time (SUMMER REPLAY)

This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually

#77: Want More Sales? Lower the Cognitive Load in Your Marketing (SUMMER REPLAY)

This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually

#76: Why Telling Your Story Will Not Grow Your Business (SUMMER REPLAY)

This summer, we're bringing back a few of our most valuable StoryBrand Podcast episodes, the ones we believe are worth hearing more than once.   Today's replay is all

#75: How to Negotiate When Nice Stops Working

Most people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your "win-win" mindset starts costing you money, leverage, an

#74: How to Ask for the Sale Without Sounding Pushy

Believing in what you sell is one thing. Asking someone to pay for it is another. When it's time to talk price, follow up, or close the deal, everything starts to feel aw