Good Content with Shannon McKinstrie

Feeling Excited About Content Creation Changes Everything

If you’ve ever wondered about going viral on Instagram and what it really takes to grow your business through content creation, I’m sharing stories about how I recently h

Start Thinking Outside Your Niche

If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experimen

The Rise of the Conversational Expert

This episode might just change your life. We’re discussing a particular style of video that is exploding right now, it’s unpolished and feels like you’re having an off th

Create Trial Reels that Turn Viewers into Followers with Personalized Content

I wanted to take today to talk about creating trial reels and making your content feel human again. (And yes, this applies to all the social media apps, not just Instagra

Make More Sales by Building Trust with Your Audience

We’re getting personal in this episode! I'm sharing my thoughts on imposter syndrome and ethical marketing, but I’m also breaking down the huge Reels Lab sale that I

How to Get Noticed Online for Brand Deal Opportunities

Are brand deals on your radar? This episode is going to set you on the right track for landing brand partnerships (and a little extra income!), even if you’ve never been

Have More Conversations and Let Your Audience Shape Your Content

If you’re the person who is stuck right now and you don’t know what to post, I need you to get out and start having more conversations. Once you start having these conver

Fill in the Blanks and Start Sharing Your Insider Knowledge

I hope you did your homework last week because we’re jumping right in with some prompts to help you start sharing your insider experiences. This type of content works for

Insider Style Content is Taking Over Social Media

We have entered yet another new era of content creation and it all leads back to human connection. One of the biggest and most underrated growth hacks on social media is

Discover What’s Valuable Once You Start Posting

For years I thought I had nothing valuable to share on social media. When I first started posting on Instagram, nothing I was sharing was mind blowing, I was just documen

Three Things To Set Up Before Your Content Goes Viral

I tell people this all the time and I don’t think they realize that you are literally just one post away from blowing up on Instagram. But here’s the thing most people do

Your Boring Life Moments are the Shortcut to Success

If you feel like you are boring, or your niche is boring, I need you to hear me: you are not boring. Those random and mundane life moments are exactly what we are craving

Identity Maxxing Will Help You Find Your Ideal Audience

Identity maxxing is taking over Instagram right now and I’m here for it. We are getting thrown so much content these days, that you need something to help you stand out f

How to Start Making Money Without Fancy Funnels

I know a lot of people make it seem easy, they have a viral reel, sell a bunch of stuff and then suddenly become millionaires. Fun fact: It's actually not that easy,

Easy Content Ideas for When You’re Not Feeling Creative

I’ve been navigating this strange “white space” after a whirlwind few weeks filled with nonstop busyness now that everything has slowed down. Instead of feeling relaxed,

It’s Time to Get Yapping On Camera

Right now is the easiest time to grow on social media, especially with the rise of yapping videos. What is yapping exactly? It’s basically just a talk to camera reel. Whe

Intellectual Property vs. Content Inspiration: Protecting Your Work as a Creator

We're diving into a hot topic: content copying. I’m breaking down the difference between inspiration vs copying, how to protect your intellectual property, and I’m s

This Instagram Story Strategy Became My Biggest Sales Funnel

Instagram Stories have become my biggest sales funnel to date, even rivaling my email list, and I’m going to walk you through my proven strategy that works for both launc

Multiply Your Views by Adding These Five Things to Your Hooks

This past week was a pivotal moment in my career, from my early days with a bulky video camera to standing on stage as a keynote speaker at Social Media Marketing World,

It’s How You Fill in the Blanks That Makes the Hook Unique to You

If you’re struggling with what to put in the blank for the “fill in the blank hooks” I share with you each week, I’m going to help you figure out exactly where to start.