Good Content with Shannon McKinstrie

How to Show Up Online When Life Gets Tough

This isn’t a typical episode, but I want to talk honestly about what it’s like to continue to show up on social media when things feel like they’re falling apart. Maybe y

Building a World for Your Brand on Social Media

I hear from everyone all the time “My life is too boring. My product is too boring. My service is too boring.” Well friend, I am here to help you make it unboring by show

The Simple Editing Process for Reels That Saves Me Hours Each Week

Editing reels does not need to take up hours of your time and I am going to share exactly what I do each week to simplify the process. I’m breaking down how I make editin

You Need a Content Schedule That Works For Your Life

Did you know you’re more likely to hit post on your content when it feels easier and it actually works with your life? I don’t know if you’ve ever noticed, but I tend to

Creating Content For An Interest Based Algorithm

Rumor has it that social media as we know it, is dead. In a sense, yes, social media is dead as we once knew it, but social media is still a place to be social and it’s s

Two Types of Reels to Turn Viral Views into New Followers

If you’ve ever had a reel go viral with thousands of views, but you didn’t really gain any new followers from it, this happens more often than you think. Just because a r

Feeling Excited About Content Creation Changes Everything

If you’ve ever wondered about going viral on Instagram and what it really takes to grow your business through content creation, I’m sharing stories about how I recently h

Start Thinking Outside Your Niche

If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experimen

The Rise of the Conversational Expert

This episode might just change your life. We’re discussing a particular style of video that is exploding right now, it’s unpolished and feels like you’re having an off th

Create Trial Reels that Turn Viewers into Followers with Personalized Content

I wanted to take today to talk about creating trial reels and making your content feel human again. (And yes, this applies to all the social media apps, not just Instagra

Make More Sales by Building Trust with Your Audience

We’re getting personal in this episode! I'm sharing my thoughts on imposter syndrome and ethical marketing, but I’m also breaking down the huge Reels Lab sale that I

How to Get Noticed Online for Brand Deal Opportunities

Are brand deals on your radar? This episode is going to set you on the right track for landing brand partnerships (and a little extra income!), even if you’ve never been

Have More Conversations and Let Your Audience Shape Your Content

If you’re the person who is stuck right now and you don’t know what to post, I need you to get out and start having more conversations. Once you start having these conver

Fill in the Blanks and Start Sharing Your Insider Knowledge

I hope you did your homework last week because we’re jumping right in with some prompts to help you start sharing your insider experiences. This type of content works for

Insider Style Content is Taking Over Social Media

We have entered yet another new era of content creation and it all leads back to human connection. One of the biggest and most underrated growth hacks on social media is

Discover What’s Valuable Once You Start Posting

For years I thought I had nothing valuable to share on social media. When I first started posting on Instagram, nothing I was sharing was mind blowing, I was just documen

Three Things To Set Up Before Your Content Goes Viral

I tell people this all the time and I don’t think they realize that you are literally just one post away from blowing up on Instagram. But here’s the thing most people do

Your Boring Life Moments are the Shortcut to Success

If you feel like you are boring, or your niche is boring, I need you to hear me: you are not boring. Those random and mundane life moments are exactly what we are craving

Identity Maxxing Will Help You Find Your Ideal Audience

Identity maxxing is taking over Instagram right now and I’m here for it. We are getting thrown so much content these days, that you need something to help you stand out f

How to Start Making Money Without Fancy Funnels

I know a lot of people make it seem easy, they have a viral reel, sell a bunch of stuff and then suddenly become millionaires. Fun fact: It's actually not that easy,