MarTech Podcast ™ // Marketing + Technology = Business Growth

Is the future all about marketing to machines?

AI agents are replacing humans as the primary marketing audience. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, has spent 25 years building growth system

The one one marketing workflow to build from scratch using AI

Campaign management still relies on manual, segment-based work. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to rebuild it with AI from scr

Should companies focus on building their own intelligence layer?

Companies need their own AI intelligence layer, not just API access. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, breaks down why proprietary operating

One AI capability marketers are consistently overestimating today

Marketers assume AI understands business context automatically. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains why that assumption fails without

Operationalizing Marketing as AI-tooling evolves

Most marketers treat AI as another app, not an operating system. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to build an agentic foundatio

Is AI more like a tool or an operating system?

Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data

One piece of marketing technology you think most teams could stop paying for tomorrow

Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech s

One metric acquirers scrutinize that most marketers completely overlook

Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful exits and now factors AI spend d

Changes to how you'll spend a marketing budget

AI adoption is upending marketing budgets. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years leading marketing and go-to-market strategy across enterpr

By 2028 the AI tools developers could cost more than the developers themselves?

AI development costs won't outpace developer salaries by 2028. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise marketing leadership and

Why Your Data Isn't Changing Your Business Decisions

AI is helping marketers move faster, but not always smarter. Katrina Wong, Chief Marketing Officer at New Relic, explains how her team turns raw data into decisions leade

The marketing workflow that will disappear completely over the next 3 years

Most marketing campaign workflows will disappear within three years. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 e

What parenting can teach you about leading marketing teams

AI removed the campaign bottleneck, but volume alone won't win. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how 100+ enterprise

The mistake almost every conference speaker makes

Most conference speakers turn their session into a sales pitch. Brendan Farnand, co-founder and Chief Evangelist at Knak, has spoken at Adobe Summit, Salesforce Connectio

Let AI agents use your platform or force marketers into your UI?

Marketing teams struggle to make AI work in real campaign production. Brendan Farnand, co-founder and Chief Evangelist at Knak, spent the past year talking with over 100

One AI tool every marketer should be experimenting with right now

Most marketing teams experiment with AI but never ship better work. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year interviewing 100+ enterp

How to launch AI-Native Marketing Campaigns

AI made campaign creation easy, so the new bottleneck is knowing what to ship. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how

Will CTV merge fully with digital advertising?

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertis

How to move marketing budget into CTV

Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unifie

Will AI create more video ads or better video ads?

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programma