MarTech Podcast ™ // Marketing + Technology = Business Growth

Defending Upper-Funnel Spend To A CFO

Marketers chase new tools before fixing the basics. Damien Voita, Principal Campaign Manager at AdRoll, has nine years of agency and in-house experience in paid media and

How Buyers Actually Find Brands Now

Telling teams to "use AI" doesn't produce results. Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-house experience in paid media a

Why Q4 Discovery Now Starts In September

Holiday demand compresses into a few weeks, which makes late-season ad spend inefficient. Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency

Your office is next door to OpenAI's original headquarters, so does that proximity help or haunt you?

Answer engines are replacing traditional search rankings. Jordan Koene, CEO and co-founder of Previsible, helps Fortune 100 companies engineer content for AI-driven disco

Was FIFA covering the Levi's Stadium signs the worst brand-visibility decision you've ever seen?

FIFA covered every brand logo at the World Cup stadium, including Levi's. Jordan Koene, CEO and Co-Founder of Previsible, explains why the blackout backfired for the leag

If you were running SEO at eBay today what would you fix first?

eBay's SEO strategy needs to adapt for AI-driven search. Jordan Koene, CEO and Co-Founder of Previsible and former Head of SEO and Content Development at eBay, explains w

Which word survives: SEO, GEO, or AEO?

Search optimization terminology is splintering into competing acronyms. Jordan Koene, CEO and Co-Founder of Previsible, previously led SEO and content strategy at eBay an

Rebuilding 2,000 Pages for the AI Search Era

68% of Google searches now end without a click. Jordan Koene, CEO and co-founder of Previsible, explains why that traffic isn't lost—it's been redistributed into channels

How to Become a Five-Time CMO

AI gives confident answers without the context to back them up. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where AI's missing context creates ris

When Every Dashboard Is Green and Nothing Works

AI dashboards can look perfect while missing critical context. Kelly Hopping, CMO at 6sense and four-time marketing executive, explains how confidently wrong AI outputs m

Building the Context Layer AI Is Missing

AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context gap hits go-to-market teams an

Why Your Hottest Accounts Aren't Buying

AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context breaks go-to-market execution. She

Have You Read What Your AI Is Sending?

AI segments and messages without full context can be confidently wrong. Kelly Hopping, four-time CMO and CMO at 6sense, explains why more automation doesn't equal more pi

Is the future all about marketing to machines?

AI agents are replacing humans as the primary marketing audience. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, has spent 25 years building growth system

The one one marketing workflow to build from scratch using AI

Campaign management still relies on manual, segment-based work. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to rebuild it with AI from scr

Should companies focus on building their own intelligence layer?

Companies need their own AI intelligence layer, not just API access. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, breaks down why proprietary operating

One AI capability marketers are consistently overestimating today

Marketers assume AI understands business context automatically. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains why that assumption fails without

Operationalizing Marketing as AI-tooling evolves

Most marketers treat AI as another app, not an operating system. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to build an agentic foundatio

Is AI more like a tool or an operating system?

Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data

One piece of marketing technology you think most teams could stop paying for tomorrow

Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech s