Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Writing for Busy Readers: how Todd Rogers and Jessica Lasky-Fink explain the curse of knowledge

MichaelAaron and Richard unpack Writing for Busy Readers by Todd Rogers and Jessica Lasky-Fink: six evidence-backed principles for readers who skim rather than read. Why

How Charles Spence's book Gastrophysics translates sound, shape and weight into pricing power

Charles Spence's book Gastrophysics argues that taste is built by every sense, not just the tongue. MichaelAaron and Richard work through the evidence: classical mus

Interview: Andy Nairn, author of Go Luck Yourself, on why brand archeology beats originality.

Guinness made you wait, Avis was second, VW was small. Andy Nairn and Richard unpack why owning a flaw beats hiding one, and how the same instinct led Lucky Generals to r

How charities can use anchoring, reciprocity, and overhead framing to boost donations

MichaelAaron and Richard explore why charity donations are especially resistant to typical marketing tactics. They unpack behavioral studies on anchoring, present prefere

Interview: Rami Dudin, head of strategy at Courage, on why the most obvious message beats the most novel one

Courage strategist Rami Dudin joins MichaelAaron and Richard to discuss why distinctive often beats different, using SickKids' $1.3 billion fundraising turnaround, C

How small changes to choice design can help pharma brands drive better prescribing outcomes

MichaelAaron and Richard explore why half of chronic-illness patients skip their medication, and why scaring them into compliance backfires. They cover a study on avoidin

Interview: Michael Norton, Harvard Business School professor and author of The Ritual Effect, on how brands turn ordinary consumption into rituals that build emotional connection

Harvard professor Michael Norton, author of The Ritual Effect, joins MichaelAaron and Richard to explore why identical actions feel meaningful to one person and trivial t

Why 95% of companies stall on AI, and the behavioral science that fixes it

MichaelAaron and Richard unpack a new Behavioral Insights Team report on why most companies fail to get employees using AI, covering how social proof lifts adoption, why

Inside Influence: Live with Dr. Robert Cialdini

In this special finale to the Inside Influence series, MichaelAaron and Richard are joined by Dr. Robert Cialdini to revisit the principles behind his landmark book Influ

Inside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing

In part three of the Inside Influence series, Richard Shotton and MichaelAaron Flicker explore Cialdini’s principles of commitment, consistency, and unity - revealing how

Inside Influence Part 2: How Cialdini’s Principles of Social Proof, Scarcity, and Authority Shape Consumer Behavior

In part two of the Inside Influence series, Richard Shotton and MichaelAaron Flicker unpack Cialdini’s principles of social proof, authority, and scarcity - exploring the

Inside Influence Part 1: How Cialdini’s Principles of Reciprocity and Likability Drive Consumer Action

This week, MichaelAaron and Richard kick off their miniseries “Inside Influence” on Robert Cialdini’s classic book Influence. They unpack the principles of reciprocity an

How behavioral science reveals what traditional market research misses

In this episode, MichaelAaron and Richard challenge some of marketing’s biggest assumptions about consumer research. They explore why people often can’t explain their own

Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior

In this episode, we speak with Richard Chataway, founder of Communication Science Group and author of The Behaviour Business. Richard reveals how he used behavioral scien

How AI is influencing marketing and why human judgment still matters

In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking

How e-commerce brands use behavioral science to increase perceived value

In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts

Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior

In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They e

Behavioral Science for Agencies: Strategy

In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effec

The 4 P's of Marketing: Place

In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes

Interview: Robert West, creator of the COM-B model, on the three forces behind every human behavior

In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of the COM-B model, to explore the three forces behind every human behav