The Marketing Book Podcast

502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerma

501 Unsticking Deals by James Muir

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir  ABOUT THE BOOK: Stuck deals are arguab

500 The Power of Instinct by Leslie Zane

The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral exper

499 The Consumer Behaviour Book by Tas Tasgal

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony "Tas" Tasgal  ABOUT THE BOOK: Neoclassical economics as

498 Buyer Personas by Jim Kraus

Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella   ABOUT THE BOOK:

497 The Smart Advertising Book by Dan White

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate

496 Chaotic Change by Nicholas Webb

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, in

495 Brand Naming by Rob Meyerson

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson  ABOUT THE BOOK: You don't have a brand—whether it's for a c

494 The Road To Hell by Nick Asbury

The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury ABOUT THE BOOK: The road to

493 Blue Goldfish 2.0 by Stan Phelps

Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI tr

492 Presentation Ready by Terri Sjodin

Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin  ABOUT THE BOOK: When it comes down to a pivota

491 Lean Marketing by Allan Dib

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing —

490 Inside The Black Box by Bob Hoffman

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman  ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online adv

It's Time: I'm Going to Retire

Dear listeners, all good things must come to an end so I'm making this short announcement to let you know that I'm going to stop producing The Marketing Book Podcast and

489 The Content Entrepreneur by Joe Pulizzi

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From "The Godfather of Conten

488 Social Media Explained 3.0 by Mark Schaefer

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer  ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestse

487 The ABM Effect by Alisha Lyndon

The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales and marketing strategies t

BONUS! They Ask, You Answer in German by Rene Neubach

They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute ABOUT THE BOOK This i

486 Public Speaking With Confidence by Philipp Humm

Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You've probably tried to speak in pub

485 The Customer Copernicus by Charlie Dawson

The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole