Marketing Brew Weekly

The Horror Movie Marketing Hall of Fame

It’s spooky season, but the only thing scary about these horror movie campaigns is how much buzz they could build on a shoestring budget. We’re entering 5 horror movie ma

How to Do an Actual Brand Apology

Is it too late to apologize? Well, that’s just one question brands need to ask themselves before posting a graphic of their heavily PR-ed apology after a campaign gone wr

How to Make Brand Merch That Doesn't Suck

Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Lov

The CMO Gets a Rebrand

The role of CMO isn’t quite dead…yet. But it’s definitely going through a rebrand. Senior Reporter Kristina Monllos joins us this week to discuss our latest State of the

We Rank the Best Brand Mascots

Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the mo

Drafting The Best Brand Tactics For Football Season

It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach

The Evolution of Brand Trips

Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the m

Brands in the Comments: A Helpful Guide

Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting wit

Should Your Brand Be on Substack?

This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes conten

Pop-Ups Pop Off: How to Make Your Experiential Event Effective

This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entir

The Dos and Don’ts of a Logo Refresh

This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup

Creators in the C-Suite? Why It's Happening More Than You Think

This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German c

Microdramas Are a Mega Trend

This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longe

Attention Marketers: You Are Trapped in an AI Bubble

This week, we’re looking at the very large gap between the marketing industry’s love for AI, and the consumer sentiment that reveals precisely the opposite. New research

Affordability Marketing is Not for All Brands

This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term s

Culture, Community & Sports: America 250’s Key Campaigns

This week, we’re taking a look at the way brands navigated celebrating America 250 in a variety of ways. From focusing on big national sports moments like this year’s Oly

Cannes Lions 2026: The Biggest Takeaways & Trends

This week, we’re coming to you live from Cannes Lions 2026! Editor Kelsey Sutton and reporter Jennimai Nguyen recap some of the convos they’ve had with execs across the w

Our Burning Questions for Cannes Lions 2026

This week, it's a special Monday episode! We’re coming to you from the South of France with the biggest questions on our minds for this year’s Cannes Lions! Is sports mar

Is a DEI Pullback Preventing a Pride Marketing Comeback?

This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, oth

Catch The Bus (And Their Attention) With These Mobile Marketing Moves

This week, we’re rolling out the best mobile marketing moves to make when considering bus advertising for your campaign. From the Knicks’ DoorDash bus, to The Ordinary’s