Scalability School

How to Scale a Subscription App to $25K/Day on Meta Ads

How do you scale a subscription app with Meta ads? Start with an offer whose value is obviously outsized for the price, then test the packaging rather than the product.

What You Should Pay a DTC Agency in 2026: Real Pricing Benchmarks | EP 37

How much should you pay a DTC agency in 2026? For Meta ads management on its own, the market has settled between $2,500 and $5,000 a month, and paying above $5,000 onl

How to Build a 9-Figure Performance Creative Team | Joanna Wallace

How do you build a performance creative team for a DTC brand? Start with the most experienced hire you can afford, a director-level player-coach for nine-figure brands

Why AI Is Making Creative Strategists Lazy (And How to Fix It) | Hannah Houg & Matthew Gattozzi

In this episode, Andrew Foxwell and Brad Ploch sit down with Hannah Houg and Matthew Gattozzi to answer the question every team is quietly avoiding: how do you use AI for

Meta Is Reading Your Landing Page (Most Media Buyers Have No Idea)

Brad and Zach go deep on the single biggest scaling lever most media buyers are ignoring: the landing page. The spine of the episode is a mindset shift, meaning you can s

We Tested Meta's Incremental Attribution on $200K/Month: Here's Why We Turned It Off.

This episode is a tactical deep dive into two of the biggest measurement questions in DTC right now, capped off with Zach Stuck joining to break down how MarsMen sets ad

Stop Making More Ads — Fix THIS Instead

In the words of Andrew Foxwell, "It's just the guys" and they framed this episode around one big shift: 2025 was the year of creative diversity and raw ad volume, and 202

How To Make Ads That Spend 10K Day With Harry Delmege

Harry Delmege, co-founder of Roly Poly Digital, joins Scalability School for a tactical conversation about what actually separates an ad spending $500 a day from one spen

Heroes, Sidekicks, Villains & Zombies: Collin Slattery on Google Shopping

Collin Slattery (Taikun Digital) joins Brad and Andrew for a no-fluff breakdown of why Google Ads breaks the brain of most DTC operators who cut their teeth on Meta. The

How Marin Scales Brands to 9 Figures

Marin Istvanic joins Scalability School for a deep tactical session on what it actually takes to scale e-commerce brands to nine figures with paid media on Meta. Marin is

The M&A Episode With Zach Stuck

The Zach Stuck returns to Scalability School for one of the most packed episodes to date. Coming off a massive run of activity: selling his agency, Homestead to Verndale,

Inside The Ad Account: How To Do Creative Testing In 2026

Host Brad flies solo to walk through exactly how his team structures Meta creative testing across eight figures a year in ad spend. The episode is a tactical follow-up to

The Evolution of Creative Strategy With Sarah Levinger

In this episode of Scalability School, Andrew Foxwell is joined by Sarah Levenger and special guest host Will Sartoris for a deep conversation on what separates average c

Uncovering Agency Trends From The Foxwell Founders 2026 Agency Report with Andrew Faris

Andrew Foxwell (Foxwell Founders / Scalability School) sits down with Andrew Faris (AJF Growth / The Andrew Faris Podcast) for a joint co-release episode to break down th

How AI Is Rebuilding Every DTC Creative Team

In this episode of the Scalability School podcast, hosts Andrew Foxwell and Brad Ploch sit down with Reza, co-founder of Motion, for a deep dive into how AI is fundamenta

How To Test Creative On Meta In 2026

In this episode of Scalability School, host Andrew Foxwell is joined by Phil Kiel of Taikun Digital and co-host Brad Ploch to tackle the single most-asked question in the

Rolling Reach And Other Metrics For Scaling

This episode is like a Meta scaling "early warning system" masterclass. Andrew, Brad, and guest Kurt Bullock break down why so many media buyers hit a plateau (even when

The One About Meta's Andromeda

In this episode of Scalability School, Andrew and Brad are joined by Daniel Okon, CEO of ACTIV, a growing digital first agency that has also moved to incubating/growing m

Building a Bulletproof Plan for Growth in 2026

This episode is a practical walk-through of forecasting for e-commerce growth, specifically how media buyers and operators should think about revenue targets, paid spend,

New Year New Ad Platform: A Look At AppLovin

This episode is a tactical breakdown of AppLovin as a scaled acquisition channel—what's actually different vs Meta, what you should change in creative + campaign structur