Copy And

61. 9 Black Friday Sale Ideas That Don't Require Discounts

In this episode, Samantha discusses Black Friday sale ideas for service-based business owners, plus the flash sales you can run any month of the year. She starts with a p

60. Launch vs Promotion (and Why the Label Doesn't Matter)

In this episode, Samantha discusses the launch vs promotion debate and why she thinks the online business world has lost the plot on launching. Some business owners send

59. Where to Put Your Website Link to Get More Clients

In this episode, Samantha discusses where to put your website link, your sales page links, and your freebie links so people can find you (and buy from you) wherever they

58. The strategy behind Taylor Lane's $84k launch

In this episode, Samantha sits down with Threads specialist and business coach Taylor Lane to break down the full launch that took her done-for-you Threads agency from a

57. Wait, there's multiple types of copywriters?

In this episode, Samantha discusses the different types of copywriters and when to hire each one. She breaks down the difference between content and copy, then walks thro

56. Busting copy myths

In this episode, Samantha discusses the copywriting myths she keeps hearing from clients and followers, sparked by a friend asking whether round buttons convert better th

55. AI 'Tells' In Copy And How To Fix Them

In this episode, Samantha discusses the biggest tells that give away AI written copy, and what to do instead so your writing sounds like you. She got a wave of requests f

54. Things I learned in my marketing degree that are no longer true

Episode Summary In this episode, Samantha breaks down what she learned in her marketing degree that no longer holds up for small business owners in 2026. She holds a mar

53. Right Message, Wrong Time

In this episode, Samantha discusses what happened when she ran a flash sale workshop that got tons of engagement, lots of DMs, and only five sales, against a goal of twen

52. Are Waitlists Dead?

In this episode, Samantha breaks down why waitlists are one of the most underused tools in a launch strategy and how to use one to sell more copy before your cart even op

51. Run A Flash Sale That Drives Engagement

In this episode, Samantha discusses how to run a flash sale without defaulting to a discount code and a pile of urgent emails. She breaks down the four goals a flash sale

50. The copy you need to start affiliate marketing

In this episode, Samantha discusses how she runs her affiliate program at Nomad Copy Agency and the exact copy affiliates need from you to promote well. Launch season mea

49. Storytelling in your sales emails

In this episode, Samantha breaks down story selling, a way to write sales and launch emails that persuade through story instead of argument. She explains why FAQ-style em

48. What your copywriters want you to know about A.I.

In this episode, Samantha sits down with Kaili Meyer of Reveal Studio Co, a website copywriter and sales expert, to talk about what's working in business right now:

47. Launch Copy: Pre-, During, Post-Launch Mistakes

In this episode, Samantha discusses the most common launch mistakes she's seeing right now, broken into three phases: pre-launch, active launch, and post-launch. As

46. Marketing Acronyms to Actionable Terms Explained

In this episode, Samantha continues her marketing vocabulary series, breaking down the terms online business owners hear constantly but rarely get a clear definition for.

45. Marketing Acronyms Unpacked: Vocabulary Guide

In this episode, Samantha breaks down the marketing acronyms small business owners hear constantly but are too embarrassed to ask about. The episode came from a client co

44. 4 Tips To Write Subject Lines That Get Opened

In this episode, Samantha breaks down the psychology behind email subject lines and why it's one of the most important pieces of copy you'll write. Inspired by

43. How to Talk About AI Use In Your Sales Copy

In this episode, Samantha discusses how and where to disclose AI use in your business' copy. The episode was sparked by a conversation with an attorney who assumed s

42. Why Everyone Sounds The Same Online - Beige-ification, AI, and Cape Cod Cafes

In this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting.  Spoiler alert: we don't love it,