GTM Live

AI Is Exposing a Massive Problem With B2B Marketing Data

JUST LAUNCHED: Go beyond outdated marketing measurement and static dashboards. Get better answers and explore performance yourself through AI with Passetto's MCP. Learn

B2B SEO: The #1 Reason Brands Actually Get Recommended in AI Search — with Gaetano DiNardi

Learn how to use AI to answer the marketing questions that actually matter. Join our free live Masterclass → https://www.passetto.com/ai-marketing-kpi-masterclass Showin

3 Major GTM Blind Spots Hurting Marketing’s Ability to Measure Revenue Impact

✨ Join our FREE upcoming Masterclass – Board-Ready Marketing KPIs with AI: https://www.passetto.com/ai-marketing-kpi-masterclass Marketing is increasingly accountable fo

Marketing Creates the Demand. But What Actually Builds the Revenue Engine? — with Aviv Canaani of Datarails

The problem with marketing is that so many teams think their job ends when a lead becomes an opportunity. The highest-performing GTM teams know that's where the REAL work

7 Traits of Elite CMOs That Have Nothing to Do With Tactics

There's an instinct every marketing leader is trained to have: fight for credit on pipeline. The best CMOs have realized it's exactly what's holding them back. In this e

The Biggest Lie in Account-Based Marketing (And Why Most ABM Campaigns Never Create Pipeline)

The biggest problem with most ABM programs isn't execution, it's that they try to personalize at scale before they truly understand their buyers. Everyone wants the resu

Why Paid Search Keeps Failing B2B (impression-share traps, demand capture vs. creation, when to pull the plug)

In this episode, Carolyn sits down with Liam MacCormack, a fractional head of growth who's spent years in the weeds of B2B paid search, to unpack why the channel keeps bu

The Rise and Fall of the MQL — Live Workshop Recording with Jon Miller

The MQL is marketing's worst open secret. Everyone in the room knows the number is gamed. The leads are low-intent, the scoring is guesswork, and the pipeline isn't growi

Brand Is Trust: Gong's Udi Ledergor on Marketing in the AI Era

The marketing funnel you've built your whole strategy around? It never described how people actually buy. It was a tidy oversimplification, and in a world of zero-click s

What to Do When Your RevOps Team Is the Blocker to Your Marketing KPIs

📹 NEW on YouTube: Ultimate Guide to Marketing Measurement in 2026 There's no excuse left for not knowing what's driving revenue. The tools are here. The data is here. Op

How AI Natives Are Using Claude Code to Rewrite GTM — with Jordan Crawford (Uncut in the Desert)

In this episode, recorded out in the New Mexico desert at ChiliPalooza, Jordan Crawford makes a blunt case to B2B SaaS: the methodologies you built your career on are abo

The Pressure B2B Marketing Leaders Don’t Talk About Enough

You can't be a great marketer if your nervous system is stuck in survival mode. If you're a marketing leader, you know the feeling. The 12AM Slack from the CEO. The “whe

How to Make Marketing Influence Defensible to Your CFO

📹 NEW on YouTube: MQLs are Dead. Here’s What B2B Marketers Should Track Instead You can't be a great marketer if your best work doesn't show up in your data. If you're

Your Marketing QBR Deck Is Being Run by a 120-Year-Old Model

Every B2B marketer knows the funnel concept is broken. Yet that same model your team is being measured on right now was invented in 1898, and it's surviving because nobod

Identifying Your Marketing Levers When the CRM Data Isn’t Perfect (data trust, finding leverage fast, AI analytics hallucinations)

📹 NEW on YouTube: 5 Quick Ways to Fix Your B2B Marketing Tracking In this episode, Carolyn and Amber get into the data paralysis that's stalling most GTM teams right no

Why Marketing Can't See Its Own Impact (The Answer is in Your RevOps Setup)

🗓️⁠ ⁠REGISTER⁠ for our April 22 webinar “The Rise and Fall of the MQL” with guest Jon Miller (cofounder of Marketo) In this live community episode, Carolyn and Amber bre

What a SaaS CMO and VP of RevOps Found Hiding in Their Own Data

🗓️ REGISTER for our April 22 webinar “The Rise and Fall of the MQL” with guest Jon Miller (cofounder of Marketo) In this episode, Carolyn and Amber break down a real-wor

Why Most Marketing Leaders Can't Prove Their Revenue Impact [Workshop Recording]

Many marketing leaders struggle with being measured against revenue. That’s because the status quo measurement model doesn't capture everything they do, which means their

Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It

Jon Miller co-founded Marketo, the company that helped turn MQLs, lead scoring, and the demand waterfall into the operating system of B2B marketing. Now he's the one tell

What 4 Days in Florida Taught Us (AI, SEO, Product Marketing, Brand Investments & More)

This one's a little different. No guest, no agenda. Just Carolyn and Passetto co-founder Amber, recording live from Pompano Beach after four days at the Above the Fold co