The Best SEO Podcast

Personal Branding Consistency For AI Search With Karen Tiber Leland

We talk with Karen Tiber Leland about how AI search changes personal branding, rebranding, and what it takes to stay findable when machines summarize the internet for you

How To Set Better Conversion Goals In Google Ads With Jeff Coleman

We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, p

Digital PR For AI Search With Austin Holmes

AI watermarking and AI search make third-party trust the new battleground for SEO and brand visibility. Host, Matthew Bertram, talks with Austin Holmes about how digital

When PR Meets SEO With Jackie Zukerman Delory

We dig into how podcasting, digital PR, and SEO now reinforce each other, especially as AI search tools pull answers from trusted third-party sources. We also share pract

SEO Works When You Measure The Right Things With Maggie Swift

We get brutally honest about why traffic is a vanity metric and how SEO only earns budget when it ties to real business outcomes. We lay out the data and reporting founda

Traffic Times Conversion Equals Customers With Irwin Hau

Join us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic

How LLM Search Changes SEO And E-Commerce With Andrew Higgins

We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We

Bad Data Causes More AI Failures Than Models Do with Richard Valentine

We talk about the real shift happening as AI moves from chatbot to teammate, and why persistent memory is the make or break layer for useful automation. We dig into gover

How A Marketing Agency Uses Podcasts For Growth And Team Alignment With Chris Burres

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and

How SEO Grew Up With Cameron LiButti

We get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency tea

Content First In The AI Era With Zara Carbonell

In this episode of the Best SEO Podcast, hosted by Matthew Bertram, Zara Carbonell joins the show to talk about why AI makes content more important, not less, and how rea

Agentic AI For Marketers With Sebastian Chedal

We map the shift from chat-based AI to real agentic systems that can run workflows, manage memory, and publish results without constant human babysitting. We break down h

How To Build An AI First Agency With Len Ward

We talk with Lynn Ward about why marketing is shifting from search and retrieve to solve my problem, and why speed is becoming the moat for agencies and clients alike. We

Stop Paying For SaaS Features You Never Use With Dave Albert

Matthew Bertram sits down with David Albert of CRO Metrics to unpack what is actually changing across SEO, AEO, GEO, LLM visibility, and the modern stack as tools like Cl

Why AI Overviews Changed Your Traffic And What To Do Next With Connor Kimball

We trace the fast shift from link-based search to AI-generated answers and show how that change reshapes content, measurement, and strategy. Connor Kimball of Cairrot sha

AI, IP, And The New Marketing Rules With Sharon Toerek

We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for pol

What Actually Scales A Marketing Team With Erik Huberman

We cut through AI hype to show what actually scales: disciplined ops, brand-led content, and a practical framework for awareness, nurturing, and trust. Eric Huberman shar

SEO’s New Frontier With Duane Forrester

We push past rankings and traffic to map the real skills SEOs need to influence AI answers. Duane Forrester explains the machine layer, vector embeddings, semantic densit

Why Old SEO Metrics Fail And What To Track Instead With Corey Morris

We unpack how search is changing as LLMs reshape discovery and why revenue, not rankings, should anchor your strategy. Corey Morris joins Matt to map a practical path: en

Why Traffic Is Down but Leads Are Up, and How to Read the Signals With Charlie Grinnell

We unpack how AI finally lets marketers count what matters, why attribution is broken across platforms, and how to use behavioral insight and benchmarking to choose bette