Book Marketing Show Podcast with Dave Chesson

64: Book Launch to Consistent Sales Case Study

You've written your book and the hard work is done, right? Nope! As an author, you're not just looking to write a book, but you're hoping to sell that book, too. Our gues

63. Marketers & Coffee: Publishing Companies and Deals with Anna David

Back in Episode 61, we talked about what it's like to work with publishers and the differences between legitimate, illegitimate, and vanity presses. But in today's episod

62. Best Writing Tools for Authors

Book writing software. There are a lot of options. In today's episode, we'll talk about three of the most common ones: Microsoft Word, Google Docs, and Scrivener. Micro

61. What Publishing Companies Are Really Like (Insider Story)

As an author and consultant who has worked with a number of book publishers, it's important for us authors to understand how publishing companies work, what they look for

60. Marketers & Coffee: Facebook Pages for Authors

Facebook can seem like an intimidating place to put yourself out there as an author if you're not used to it. You may wonder how to navigate between using it for personal

59. How to Get Paid Writing Other People's Books

When you first start out as a writer, you may be looking to supplement your income. One great way of doing this is to become a ghostwriter. A ghostwriter is an author who

58. Reviving a Dead Book (Case Study #4)

Writing a book is hard. Sometimes when we find our books aren't selling well, we may have to make the choice between reviving it or letting it go. In this Reviving a Dead

57. How to Make a Children's Book

Writing a children's book is not something to go into lightly. Sure, it may sound like less work because they're typically fewer words, but there are things to think abou

56. Using AMS Ads to Increase Your Sales (CASE STUDY)

Michael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket. One of the things I talk

55. Book Price Hack that will Make You More Money

If you're using CreateSpace to create and market your book, you won't want to miss this ingenious way you can price your book higher, sell it for a lower price, and still

54. Creatively Smart Ways to Come Up With Your Book Title

One of the most important things you'll be tasked with as an author is to come up with a title for your book. Many authors think it'll just come to them. However, after s

53. Marketers and Coffee: Book Cover Mastery with Derek Murphy

Derek Murphy continues our discussion on book cover design. We've both tried to make our book covers stand out, but many designers will tell you a cliche book cover may

52. Amazon Link Anatomy And Why We Need to Understand This

It's important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won't work. Jesse Lakes, co-founder

51. The Cold Hard Truth About Book Marketing Services

For new authors without much of a following, the idea of a book marketing service may seem appealing, but you should be wary of them. I'll be going over some of the thing

50. IngramSpark vs Lulu: What's the best for Hardcover book creation

My response to a recent guest post on Kindlepreneur from John Pinedo about creating a hardcover version of your book and having it sold on Amazon. John used Lulu to creat

49. Using Fiverr for Book Covers - It's Not What You Think!

Fiverr may not be the first place you think of when it comes to where to go to find someone to design a book cover for you, but if you're on a limited budget it's not a b

48. Marketers & Coffee: Author Conferences

Author conferences might seem downright scary to those who have never been. But I can tell you from personal experience that the ones I've gone to have had a prolific cha

47. Reviving a Dead Book Series (Case Study 3)

When Ethan Jones first published his book, he sold five copies the first month. As the years went on, he improved his marketing skills and improved as a writer. He decide

46. Social Media for Authors: Big Mistakes Many Make

Social media seems like an obvious choice when it comes to marketing your book. Now, in this episode, we're not talking about Facebook ads, but we're talking more about u

45. Marketers & Coffee: Proofreading for Your Book

Even the most nit-picky of writers needs someone to look over their work from time to time. Having a proofreader means there is an extra set of eyes and, in many cases, a