Marketing Vanguard

Brandweek 2026: Is Retention the Real Problem Marketers Should Look At? ft. Doug Zarkin

Marketers love acquisition. But Doug Zarkin thinks that obsession is helping brands ignore the much more expensive problem sitting underneath it: retention (or the lack o

The Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&T

The fastest way to shrink marketing’s influence is to treat it like it’s just another department. In this episode of Marketing Vanguard, Jenny Rooney sits down with Kel

Brandweek 2026: Does ROAS Tell the Whole Story? ft. Jason Pirock

Every industry, marketing included, is battling one affliction: sameness. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Jason Pi

Brandweek 2026: The New Rules of Sports Partnerships ft. Jessica Goldstein

The old sponsorship model was simple: buy the assets, activate around the big moment, and move on. Jessica Goldstein thinks that model is already outdated. Live from th

Brandweek 2026: The Hard Leadership Calls Behind Chicago Fire FC’s Growth ft. Dan Moriarty

Audience targeting may have gotten easier, but getting people to truly care has not. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down wi

Brandweek 2026: Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn

Brand or performance? That’s the wrong question for marketers to ask, according to Nick Fairbairn. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney

The Great Brand Secret: Know Exactly Who You Are ft. Grace Kao, CMO of Snap

When every company starts looking like a tech company, a media company and an entertainment company at the same time, brand clarity becomes mission critical. In this ep

Why CMOs Get Fired Fast ft. Jessica Apotheker, CMO of BCG

CMOs are being asked to do something increasingly absurd: deliver more growth, with less budget, while marketing gets more complex and more expensive. In this episode of

An Accountant’s Playbook to Great Marketing ft. Mary Yee

Mary Yee, Senior Vice President of Marketing, Sony Interactive Entertainment, started her career in accounting, not marketing. And, yet here she is. In this episode of

Why AI Can Never Replace Great Agencies ft. Andy Lopez, CMO of Behr Paint

What happens when consumers love the idea of your product but freeze when it is time to choose? In this episode of Marketing Vanguard, host Jenny Rooney sits down with A

Why Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba

What do agency leaders need right now? According to Ross Martin, maybe “a sanity check and a lobotomy.” Funny, yes. Also not entirely wrong. In this special episode of M

How to Modernize Marketing in a Legacy Industry with Danielle Wuschke Paige

Some of the biggest opportunities for marketing leaders exist in industries where marketing has historically had the least influence. In this episode of Marketing Vanguar

Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO, Jennifer Storms

What’s it going to take to build relevance in a brutal attention economy? In this episode of Marketing Vanguard, host Jennifer Rooney sits down with Jennifer Storms, Chie

How AI is Changing Tech Marketing with Sam Allen, CEO of Iterable

The best journeys have the most unexpected turns. That’s Sam Allen’s story, and he’s sharing it in this episode of Marketing Vanguard. Tune in as host Jenny Rooney welcom

Marketing Vanguard at Cannes: Saying No Is the New Power Move ft. Mainardo de Nardis & Rani Al Hajji

Marketing Vanguard continues live from Cannes as Jenny Rooney hosts a special Adweek House conversation with Mainardo de Nardis, Global President and COO of Edelman and R

Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek of IBM

Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?  The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Jona

Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo

Marketing Vanguard continues live from Cannes. Host Jenny Rooney sits down with Mark Kirkham, Chief Marketing Officer at PepsiCo Beverages US, to break down why Cannes on

Marketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe

The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Lara Balazs, Chief Marketing Officer and EVP of Global Marketing at Adobe. In this epis

Marketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz

Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Todd Kaplan, Chief Marketing Officer of North America at Kraft Heinz. In this conv

Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB

The Cannes 2026 series of Marketing Vanguard continues as host Jenny Rooney sits down with Uzma Rawn Dowler, CMO & SVP, Global Corporate Partnerships at Major League Base