Marketing Vanguard

Brandweek 2026: “We’d Rather Be Debated Than Ignored” ft. Tyler Stewart

Playing it safe is expensive when nobody notices you. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Tyler Stewart, Head of Market

The Brand Isn’t Always the Star ft. Alyssa Schaefer of MDVIP

Most CMOs are trained to make the brand the loudest thing on the block. But what if the brand isn’t supposed to be the star? In this episode of Marketing Vanguard, Jenny

Brandweek 2026: The “Why Us? Why This Brand?” Test Behind Mars’ Boldest Ideas ft. Rankin Carroll

The best creative risks should make you a little nervous. But they should never make you ask why your brand is taking them. Live from the Marketing Vanguard stage at Bra

Brandweek 2026: Can Too Much Attribution Make Marketing Worse? ft. Amanda Teder

Attribution’s a tricky thing. It can help marketers make better decisions while simultaneously making their strategy worse. Live from the Marketing Vanguard stage at Br

Brandweek 2026: Why Marketing Belongs in Product, Finance AND Tech

In the age of AI, marketers still have to answer one big question: “Why should anyone choose you?” Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney

Your Marketing Playbook Expired Last Week ft. Erin Oles of Salesforce

If you’re wondering why your good ol’ marketing playbook no longer works, the answer probably lies in the funnel you’re targeting. Turns out, the buyer changed the rout

Brandweek 2026: Democratized Marketing Won’t Differentiate Your Brand. ft. Cheryl Guerin of Mastercard

AI gives every marketer access to similar tools. So, how’s that going to help your brand stand out? Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Roon

Brandweek 2026: Is Retention the Real Problem Marketers Should Look At? ft. Doug Zarkin

Marketers love acquisition. But Doug Zarkin thinks that obsession is helping brands ignore the much more expensive problem sitting underneath it: retention (or the lack o

The Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&T

The fastest way to shrink marketing’s influence is to treat it like it’s just another department. In this episode of Marketing Vanguard, Jenny Rooney sits down with Kel

Brandweek 2026: Does ROAS Tell the Whole Story? ft. Jason Pirock

Every industry, marketing included, is battling one affliction: sameness. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Jason Pi

Brandweek 2026: The New Rules of Sports Partnerships ft. Jessica Goldstein

The old sponsorship model was simple: buy the assets, activate around the big moment, and move on. Jessica Goldstein thinks that model is already outdated. Live from th

Brandweek 2026: The Hard Leadership Calls Behind Chicago Fire FC’s Growth ft. Dan Moriarty

Audience targeting may have gotten easier, but getting people to truly care has not. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down wi

Brandweek 2026: Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn

Brand or performance? That’s the wrong question for marketers to ask, according to Nick Fairbairn. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney

The Great Brand Secret: Know Exactly Who You Are ft. Grace Kao, CMO of Snap

When every company starts looking like a tech company, a media company and an entertainment company at the same time, brand clarity becomes mission critical. In this ep

Why CMOs Get Fired Fast ft. Jessica Apotheker, CMO of BCG

CMOs are being asked to do something increasingly absurd: deliver more growth, with less budget, while marketing gets more complex and more expensive. In this episode of

An Accountant’s Playbook to Great Marketing ft. Mary Yee

Mary Yee, Senior Vice President of Marketing, Sony Interactive Entertainment, started her career in accounting, not marketing. And, yet here she is. In this episode of

Why AI Can Never Replace Great Agencies ft. Andy Lopez, CMO of Behr Paint

What happens when consumers love the idea of your product but freeze when it is time to choose? In this episode of Marketing Vanguard, host Jenny Rooney sits down with A

Why Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba

What do agency leaders need right now? According to Ross Martin, maybe “a sanity check and a lobotomy.” Funny, yes. Also not entirely wrong. In this special episode of M

How to Modernize Marketing in a Legacy Industry with Danielle Wuschke Paige

Some of the biggest opportunities for marketing leaders exist in industries where marketing has historically had the least influence. In this episode of Marketing Vanguar

Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO, Jennifer Storms

What’s it going to take to build relevance in a brutal attention economy? In this episode of Marketing Vanguard, host Jennifer Rooney sits down with Jennifer Storms, Chie