Marketing Vanguard

The Great Brand Secret: Know Exactly Who You Are ft. Grace Kao, CMO of Snap

When every company starts looking like a tech company, a media company and an entertainment company at the same time, brand clarity becomes mission critical. In this ep

Why CMOs Get Fired Fast ft. Jessica Apotheker, CMO of BCG

CMOs are being asked to do something increasingly absurd: deliver more growth, with less budget, while marketing gets more complex and more expensive. In this episode of

An Accountant’s Playbook to Great Marketing ft. Mary Yee

Mary Yee, Senior Vice President of Marketing, Sony Interactive Entertainment, started her career in accounting, not marketing. And, yet here she is. In this episode of

Why AI Can Never Replace Great Agencies ft. Andy Lopez, CMO of Behr Paint

What happens when consumers love the idea of your product but freeze when it is time to choose? In this episode of Marketing Vanguard, host Jenny Rooney sits down with A

Why Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba

What do agency leaders need right now? According to Ross Martin, maybe “a sanity check and a lobotomy.” Funny, yes. Also not entirely wrong. In this special episode of M

How to Modernize Marketing in a Legacy Industry with Danielle Wuschke Paige

Some of the biggest opportunities for marketing leaders exist in industries where marketing has historically had the least influence. In this episode of Marketing Vanguar

Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO, Jennifer Storms

What’s it going to take to build relevance in a brutal attention economy? In this episode of Marketing Vanguard, host Jennifer Rooney sits down with Jennifer Storms, Chie

How AI is Changing Tech Marketing with Sam Allen, CEO of Iterable

The best journeys have the most unexpected turns. That’s Sam Allen’s story, and he’s sharing it in this episode of Marketing Vanguard. Tune in as host Jenny Rooney welcom

Marketing Vanguard at Cannes: Saying No Is the New Power Move ft. Mainardo de Nardis & Rani Al Hajji

Marketing Vanguard continues live from Cannes as Jenny Rooney hosts a special Adweek House conversation with Mainardo de Nardis, Global President and COO of Edelman and R

Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek of IBM

Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?  The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Jona

Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo

Marketing Vanguard continues live from Cannes. Host Jenny Rooney sits down with Mark Kirkham, Chief Marketing Officer at PepsiCo Beverages US, to break down why Cannes on

Marketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe

The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Lara Balazs, Chief Marketing Officer and EVP of Global Marketing at Adobe. In this epis

Marketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz

Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Todd Kaplan, Chief Marketing Officer of North America at Kraft Heinz. In this conv

Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB

The Cannes 2026 series of Marketing Vanguard continues as host Jenny Rooney sits down with Uzma Rawn Dowler, CMO & SVP, Global Corporate Partnerships at Major League Base

Marketing Vanguard at Cannes: The Smart Ring That Made Wellness More Useful ft. Doug Sweeny of ŌURA

Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Doug Sweeny, CMO of ŌURA. In this conversation, Doug shares how ŌURA has evolved f

Marketing Vanguard at Cannes: Why Forcing AI Adoption Backfires ft. Rafa Flores of Treasure AI

If you think the story behind AI is a productivity-led one, you’re wrong. Our series from Cannes 2026 continues as host Jenny Rooney sits down with Rafa Flores, Chief Pro

Marketing Vanguard at Cannes: Stop Forcing Marketing Into False Binaries ft. Jill Kramer of Mastercard

Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Jill Kramer, Chief Marketing and Communications Officer at Mastercard. In this con

Marketing Vanguard at Cannes: How Saying No Made LEGO Stronger ft. Julia Goldin of LEGO

The “Marketing Vanguard at Cannes” series continues as host Jenny Rooney sits down with Julia Goldin, Chief Marketing and Product Officer at LEGO. In this conversation, J

Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Nathan Rosenberg

This episode of Marketing Vanguard comes straight from Cannes 2026 as host Jenny Rooney sits down with Nathan Rosenberg, Chief Marketing and Brand Experiences Officer at

Is This the End of Tech-Spec Marketing? ft. Sarah Larsen

Consumer electronics marketing has a bad habit: it talks too much about the product and not enough about the person buying it. In this episode of Marketing Vanguard, Sara