The NSPRA Podcast

Shaping Strategy Episode 11: Failure is Not the End of the Road

Failure isn’t the opposite of progress. Sometimes it’s part of the process. This powerful episode of Shaping Strategy: The APR Journey features Jessica Duff, APR, and Ch

Shaping Strategy Episode 10: The APR Effect

What changes when you stop seeing communication as a series of tactics and start approaching it as strategy? In this episode of Shaping Strategy: The APR Journey, host K

Shaping Strategy Episode 9: I Got the APR! Now What?

What happens after you earn your APR? In this episode of "Shaping Strategy: The APR Journey," host Krystyna Baumgartner, APR, talks with Kristyn Cathey, APR, about what a

Shaping Strategy Episode 8: Do I Have to Take the Test?

The APR exam can feel like one of the most intimidating parts of the accreditation journey, but it doesn’t have to be. In this episode of "Shaping Strategy: The APR Jour

Shaping Strategy Episode 7: APRs and PhDs and CPCs, Oh My!

In this episode of "Shaping Strategy: The APR Journey," host Krystyna Baumgartner, APR, sits down with Kevin Christian, CPRC, APR, and Jordan Ziemer, PhD, APR, to unpack

Shaping Strategy Episode 6: The Mentorship Mandate

What difference does a mentor really make in the APR journey, and why does it matter just as much after you earn it? In this episode of Shaping Strategy: The APR Journey

Shaping Strategy Episode 5: I Passed My Panel!

What really happens during the APR panel and how can you walk in ready? In this episode of "Shaping Strategy: The APR Journey," host Krystyna Baumgartner, APR, is joined

Shaping Strategy Episode 4: Teamwork Makes the Dream Work

Collaboration is at the heart of the APR journey, and the NSPRA APR Cohort brings that to life. In this episode, we explore how the cohort creates a space for communicat

Shaping Strategy Episode 3: Just Ask Chat

In this episode of Shaping Strategy: The APR Journey, host Krystyna Baumgartner, APR, sits down with school communication leaders Marci Orr, APR, and Jake Potter, APR, to

Shaping Strategy Episode 2: I’m In! Now What?

What’s it really like once you decide to take the APR journey? For many, it’s not a straight path. It can be stops and starts, self-doubt and questions about where to be

Shaping Strategy Episode 1: Beyond the Acronym

What happens when you take a step toward something that could change how you work? It often starts with hesitation. Maybe even a little fear. In the kickoff episode of

Season 2 TRAILER - Shaping Strategy: The APR Journey

Welcome to “Shaping Strategy: The APR Journey,” Season 2 of The NSPRA Podcast. This series explores the path to Accreditation in Public Relations (APR) and how it shape

NSPRA at 90 Episode 7: Epilogue

The work of school communications is the work of moving mountains for a greater good. As we've reflected on NSPRA’s 90 year history, one thing is certain — the legacy of

NSPRA at 90 Episode 6: The Next 90 Years

There is no end to what can be done in the field of school-community relations.   As we have reflected on the eras of NSPRA’s 90 year history, we’re now ready to glance

NSPRA at 90 Episode 5: In Crisis and in Community

Crisis comes in all forms — and it's part of the reality of school PR. But so is resilience and community.  Whether it was leading crisis communication efforts after sch

NSPRA at 90 Episode 4: The Tools We Carried

So much has changed, and so much has stayed the same.  As we look through the eras of NSPRA’s 90 year history, we trace the tools and resources we’ve carried as school c

NSPRA at 90 Episode 3: The People Behind the Podium

No one does the work of School PR alone.  NSPRA’s 90 year history is rooted in many things, but perhaps nothing more meaningful than the power of building connections.  

NSPRA at 90 Episode 2: The Moments That Defined Us

Defining moments are the ones that challenge us and vault us into eras of opportunity.    NSPRA’s history has that in spades.  Like all great moments, they are rooted in

NSPRA at 90 Episode 1: From a Breakfast Table to a National Network

The National School Public Relations Association (NSPRA) started small but was driven by a core set of ideals.  And now, 90 years later, the Association is thriving as th

Season 1 TRAILER - NSPRA at 90: The Stories That Shaped Us

Where would public schools be without the communicators? This is “The Stories That Shaped Us”, a limited series podcast produced in celebration of the National School Pu