Zero Click Marketing

A CEO On Marketing in a Clickless, AI-Driven World (with Chris Savage)

Wistia CEO Chris Savage joins me to talk about how marketing has evolved in recent years, especially now as attribution keeps getting harder. We also dig into building su

The Most Human Marketing Channel Left (with Erica Bonser)

As AI makes it easier to produce more content, podcasting offers something increasingly valuable: unmistakable evidence of a real person behind those ideas. Erica Bonser,

As Content Gets Cheap, Credibility Gets Expensive

It’s never been easier to create content — which means simply making content isn’t much of an advantage anymore. Today, I talk about what AI changes about the creator eco

What If You Can’t Prove Your Marketing Worked?

What happens when your marketing is clearly doing something — but attribution can’t tell you exactly what? In this conversation with Wistia’s Talking Too Loud, we dig int

Field Notes: Reddit Citations Drop 80% in ChatGPT (Don't Care)

This is me reacting in real time to news from Promptwatch and Petra Labs that Reddit just lost about 80% of citations in ChatGPT. TL;DR: chasing platform behavior is not

[Replay] The LinkedIn Algorithm Is Basically a Party

LinkedIn’s feed has changed since I first published this episode — but the core idea holds up: the platform is trying to understand what you talk about, who should care,

[Replay] Tell Your Execs: AI Rankings Are BS (with Rand Fishkin)

AI is new, yet somehow it’s already exhausting. Marketers are under constant pressure to adopt more tools, track more things, rethink their strategies, figure out AI visi

5 Things That Make an Idea Stick

Marketers know how to distribute content. But getting a post, podcast, or report in front of people doesn’t guarantee that its central idea will stick. Today, we dive in

Zero Click Marketing for Your Mom

The zero click internet sounds like marketing jargon, but the idea is simple: platforms increasingly give people answers without sending them to the original source. Citi

Why You (Probably) Don’t Need Another Marketing Channel

Good marketing is not about doing more. I explain why every channel creates an ongoing obligation, how opportunity cost shapes modern marketing, and the three filters to

How Smart Small Businesses Measure Marketing (with Rachel Elsts Downey)

This is what marketing looks like when perfect attribution isn't possible — and why that may actually be freeing. I chat with Rachel Elsts Downey, founder of Share Your G

Trust Is the New SEO: Marketing in the AI Era (with Kevin Indig)

I chat with my buddy Kevin Indig about what he’s learning in his AI research, along with generative engine optimization, and user behavior in tools like ChatGPT, Gemini,

AI Doesn't Just Create Demand. It Nurtures It.

In this Field Notes episode, Amanda looks at new research from Similarweb on the downstream impact of AI visibility, plus Seer Interactive’s argument that AI visibility i

What If AI Visibility Is a Mirror?

When AI puts your brand in the wrong category or compares you to the wrong competitors, it's tempting to dismiss it as a hallucination. But what if AI's mistakes reveal s

Public Speaking is the Ultimate Zero-Click Marketing (with Jay Acunzo)

What if the best marketing doesn’t drive a click at all — but makes people seek you out? I chat with Jay Acunzo about why public speaking might be the ultimate form of ze

ZCM Field Notes: 68% of Google Searches Now End Without a Click

Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click.

The Content Strategy Frameworks AI Can't Beat (with Kaleigh Moore)

I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality.  Kaleigh shares her “source signal stack” fra

Why B2B Is MORE Emotional Than B2C (with Talia Wolf)

B2B buyers like to pretend decisions are purely rational. But when your job, reputation, budget, and team trust are on the line? That’s emotional as hell. I sat down wit

Your Marketing Stack Is About to Get Smaller

The best-of-breed marketing stack made sense when traffic was cheap. But in a zero-click world, every lead is harder to earn — and every tool handoff is another place for

A Form Fill Is Not Demand Generation

Here's my new rule for demand generation: Ungate the argument. Gate the utility. Ungate the point of view — and ungate the template, tool, deeper cuts, or genuinely usefu