Inside Insights

Keeping Consumers Central to Making Business Decisions

The traditional shopper funnel is dead, yet most brands still chase it. Nico Laruina, General Manager of Nestlé's Food Business Unit, bridges both worlds daily, running a

The Intersection of Data, Insights, AI & the Future of Marketing

Marketing and Insights teams still speak past each other, burying consumer truth in translation gaps. James Mackenzie, Head of Growth at PZ Cussons, and Paul Yocum, Chief

How Consumer Insights Shape Creativity Across Markets

AI can generate creative fast, but soul gets lost. Matt Harris (Research & Insight Lead) and Oli Bussell (Creative Lead) at Canva sit on opposite sides of the table—data

Why High-Growth Brands Must Rebalance Marketing Mix

Performance marketing gets you noticed, but it can't scale you forever. Marcelo Kertész, CMO of MANSCAPED, turned a brand built on awkward jokes into the number three ele

Building the AI-Native Insights Function of the Future

The biggest brands have the most data and act on it slowest. Patrick O'Toole, CMO of Unleashed Brands, has led billion-dollar brands at PepsiCo and Burger King. Now, he's

Translating 139 Years of Innovation into Modern Storytelling

Most legacy brands fail when they're too scared to be brave. Boris Dolkhani, CMO at Robert Bosch GmbH, transformed a 139-year-old engineering company into a modern storyt

How Soccer Built Culture Before America Fully Embraced It

Marketing and insights teams speak different languages when building cultural relevance. Radhika Duggal, CMO of Major League Soccer, and Bettina Garibaldi, Chief Marketin

Season 10 in Review: What NFL, PepsiCo & Unilever Taught Us About Modern Marketing Leadership

Marketing and insights teams waste millions speaking different languages. Nataly Kelly and Steven Phillips, Zappi's CMO and Chief Innovation Officer, reveal the five brea

Using AI to ask deeper, more human questions

Most brands treat AI like a data processor, but Christian Niederauer uses it to ask deeper human questions. As Vice President of Global Insights at Colgate-Palmolive, Chr

How to build brand elasticity to reshape perception

Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by rec

How consumer insights are reshaping perceptions & driving innovation in frozen foods

Frozen food faces a massive perception problem that's costing brands billions. Alex Hardy, Consumer Insight & Analytics Director at Nomad Foods, bridges this gap by trans

How HelloFresh scales DTC with consumer insights

Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFresh, bridges marketing s

The Science Behind Measurable Marketing Impact

Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive at PepsiCo, bridges e

It’s Not the Data, It’s the People

Most insights teams still operate like order-takers, not strategic partners. Sinead Jefferies, SVP of Professional Services at Zappi and former Chair of the Market Resea

Think Global, Feel Local: How Insight Powers Cultural Relevance

Most global brands fail at cultural relevance despite massive research investments. Katherine Melchior Ray, former CMO at Shiseido and marketing leader across Nike, Louis

Super Bowl advertising that actually works

Most brands treat Super Bowl advertising like a single moment instead of a strategic system. Mark Kirkham, CMO of PepsiCo Beverages US, and Greg Guidotti, CMO of Ferrara

Shaping Customer Experiences with Agentic AI & Personal Shopper Agents

Marketing teams struggle with AI-powered shopping while insights teams chase transaction patterns. Michael Nevski, Director of Global Insights at Visa, bridges both world

How Behavioral Science Helps Brands Overcome Fragmented Insights

Marketing teams waste millions chasing what consumers say they'll do. Richard Shotton, Founder of Astroten and author of Hacking the Human Mind, reveals how behavioral

Culture moves fast—your marketing should, too

Most brands chase trends after they peak, missing the real opportunity. Avery Akkineni, CMO at VaynerX, bridges strategic vision with tactical execution through her uniqu

How Unilever's Global Brand Director Scales Beauty Brands Across 190 Countries

Most global brands dilute their message when scaling across markets. Ridhima Thukral, Global Brand Director at Unilever, proves the opposite. Iconic brands become lightho