Marketing Against The Grain artwork

Marketing · Hubspot Media

Marketing Against The Grain

by Hubspot Media

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Chart trend

Position in the Marketing chart (US), last 90 days.

#10
all-time peak
2
days in the top 10 since Nov 2024

Latest episodes

Showing 20 · updated from the feed

I Built a $120K/yr Social Media Funnel w/Claude (Full Demo)

#13 trending · Marketing

Turn social comments into leads with Claude + Blotato: https://clickhubspot.com/rkhv Ep. 450 How can one Reel drive $120,000 in annual recurring revenue for your busine

Sep 3
38 min

How I Turned Codex Into My Personal Research Assistant (Matt Wolfe)

*Build your AI Research Desk in Codex:* https://clickhubspot.com/inyh Ep. 449 Is informational content on the internet dead? Kipp, Kieran, and guest Matt Wolfe (Future

Sep 1
33 min

Claude vs. Human Marketer: Which Is Actually Better?

Build your AI marketing department with this Claude skill: https://clickhubspot.com/uyon Ep. 448 Can you really fire your entire marketing team and replace them with AI

Aug 27
22 min

How to Stop AI from Killing Your Critical Thinking w/ David Epstein

Get our anti-AI slop checklist: https://clickhubspot.com/lhug Ep. 447 For most people, AI is making your marketing worse. For a select few, it's making it 10 times bett

Aug 25
39 min

How to Run a Marketing Agency With 0 Employees ($100k to $1M)

Free: build a Claude-powered content engine https://clickhubspot.com/mslb Ep 446 What does it actually take to 5x your solo marketing business in a year using AI? Kipp

Aug 20
49 min

Automate Boring Marketing Work With This Claude System

Ep. 445 Everybody online is telling you that the only marketers who will survive in the AI era are systems builders. But what does that even mean—and how do you actually

Aug 18
21 min

How Top 1% Marketers 10X Their Memory With AI

Build your AI knowledge base (template + kit): https://clickhubspot.com/fhfs Ep. 444 Stop outsourcing your intelligence to AI assistants—build your own personal intelli

Aug 13
17 min

How To 5x Your Business Overnight With Influencer Marketing

Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr Ep. 443 What’s the clever, better alternative to pouring more money into Google or Meta ads? Ki

Aug 11
14 min

Where to Spend Your 2027 Ad Budget, Explained Simply

Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk Ep. 442 50% of Google searches now result in zero clicks, how does that af

Aug 6
16 min

How Liquid Death Turned Going Viral Into Millions in Sales

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure

Aug 4
36 min

Use AI to never run out of winning content ideas

Weekly AI Content Ideation System: https://clickhubspot.com/rtjed Ep. 440 Are you still stuck regurgitating the same content ideas that everyone else is using?  Kieran

Jul 30
16 min

If Your Team Is Producing AI Slop, Here's How To Fix it

Anti-AI Slop Checklist: https://clickhubspot.com/olkw Ep. 439 Are you just passing AI-generated slop back and forth at work? Kipp and guest Hilary Gridley (founder of

Jul 28
42 min

How to Automate ALL of your Marketing w/ Claude Cowork

Free guide + skill: build social carousels in claude cowork: https://clickhubspot.com/dkhc Ep. 438 How do you differentiate your marketing when everyone else is using t

Jul 23
26 min

Side Hustle King: 3 High Demand AI Businesses I'd Start TODAY

200+ Business Ideas: https://clickhubspot.com/wrdj Ep. 437 How do you find business ideas before they go viral—and turn them into real income? Kipp, Kieran, and guest

Jul 21
39 min

If You Use AI for Work, You Need a Second Brain

Build Your AI Second Brain: https://clickhubspot.com/ldwc Ep. 436 The number one trend in AI right now is the rise of AI second brains—personal operating systems design

Jul 16
21 min

If You're A Marketer, Copy These Codex Skills (Or Stay Behind)

Free Claude + Codex Skill-Building Starter Pack: https://clickhubspot.com/clzf Ep. 435 Are you just asking AI questions, or are you actually building repeatable skills?

Jul 14
32 min

How 1 Human + AI Replaced a 15-Person RevOps Team

Free GTM Prompt Pack for Perplexity Computer: https://clickhubspot.com/gbvs Ep. 434 Can one RevOps leader and a team of AI agents really replace a 10-15 person operatio

Jul 8
27 min

Build An Army Of AI Employees To Run Your Business (With Hermes AI)

Build Your First AI Employee (Free Workflow + Prompt): https://clickhubspot.com/rkvr Ep. 433 What if you could have an AI employee working right alongside you, automati

Jul 1
39 min

How Top 1% Marketers Are Shifting Their Strategy in Q3 2026

The marketing trends that matter this year: https://clickhubspot.com/djsk Ep. 432 AI usage does not mean productivity. Kipp and Kieran dive into the radical changes re

Jun 25
21 min

Automate Boring Tasks With Codex & Claude Code in X Minutes

Workflow for building skills with Claude Code & Codex: https://clickhubspot.com/kcta Ep. 431 Should you just use Claude Code and Codex for your main workflows? Kipp, K

Jun 17
27 min

Chart positions

Where Marketing Against The Grain ranks today in each Apple Podcasts chart (US, Sep 6, 2026).

#37 Marketing US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

I worked for a personal injury law firm in Los Angeles. We are constantly looking at new ways to market the firm, and I personally am looking for new skill sets. This podcast is the perfect way to keep up with the new updates in the marketing world during my long commute.

Gustavomun3455 · Mar 2026

Usually I listen to podcasts at 1.5 speed, but not Marketing Against the Grain. They are too informative, too knowledgeable, and so innovative that I learn tons every podcast. Sometimes I listen twice. As an author, I get so many cool marketing ideas listening to these guys I have to keep my notes app open. Talk about creativity they have it in spades. Thank you. You two are amazing, and keep going against the grain.

Lsenick · May 2025

This podcast is a must-listen for marketers who want to stay ahead of the curve. I’ve learned so many valuable hacks and shortcuts—especially around AI and automation—that I’ve been able to implement right away. These guys are not only super creative but also incredibly generous with the insights they share. Every episode is full of practical strategies and fresh perspectives that actually move the needle. Highly recommend!

AdQueenSuz · Apr 2025

It’s so unbelievably rare to find a smart, authentic, real marketing podcast. This is it. Inspiring and a joy to listen to.

sfn177 · Jun 2024

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About Marketing Against The Grain on Reason.fm

Here you find the Apple Podcasts chart positions of Marketing Against The Grain, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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