Retail Media Breakfast Club

The future of retail media is.... gifts? [PRESSURE TEST]

The honeymoon is over for retail media. Sponsored products are reaching saturation, and the networks looking for their next growth opportunity are facing some pretty unat

Forrester says the retail website is about to radically change

What happens when shoppers stop searching with keywords and start having conversations with retailers? And what does that mean for the future of retail media? In this ep

Is advertising in ChatGPT kind of mid?

Are ChatGPT ads actually delivering results, or are advertisers paying a premium to be part of the AI hype cycle? I've been hearing from performance advertisers for a whi

Walmart Turns Its Shelf Into An API

Walmart just made a pretty big move toward the future of AI shopping, and I think there are some important implications for retail media that brands and agencies need to

If DoorDash Buys Instacart, Who Wins in Retail Media?

In 2020, I co-authored the book Instacart for CMOs because I believed Instacart was one of the most under-recognized marketing channels available to consumer brands. Fast

Why AI Agents Will Be Monetized With Ads (AdGentic Crossover)

What happens when your personal AI agent starts selling you things? I’ve spent the last decade analyzing the retail media ecosystem, but I’m increasingly fascinated by wh

Is MTA Past Its Expiration Date? (Part 3)

Is multi-touch attribution (MTA) past its expiration date? In this third part of my MTA series, I’m exploring why retailers like Albertsons Media Collective, Best Buy Ads

Gopuff's Head of Ads: "I'm a realist"

What does it take for a retail media network to stand out in an increasingly crowded landscape? Sometimes, the answer isn't building more ad tech: it's knowing what makes

An Ad Told Me the Only Thing I Already Knew About Bolts

What happens when an ad finds you at exactly the right moment, but still gets the job wrong? I found myself standing in the bolts aisle at Bunnings, using ChatGPT to figu

Whose Side Is Your Shopping Agent On?

AI shopping agents are starting to change how people discover products, compare prices, and actually make purchases. But as these agents take on more of the shopping jour

POV: Your Mum Always Buys the Same Brand

Today I’m looking at what happens to brand loyalty when AI starts doing more of the shopping. We’ve all seen how shoppers stick with the brands they know, even when there

The Return To Onsite

Retail media has spent the last few years chasing growth through connected TV, influencer partnerships, social commerce, and in-store screens. But new research from eMark

Are Audiences The Golden Ticket For RMNs?

Are bigger retail media networks automatically better? And what really makes a network worth investing in? In this episode, I'm picking up the debate sparked by Brian Spe

Why retailers are reviving MTA (Part 2)

Why are retail media networks bringing back multi-touch attribution (MTA) when many marketers consider it outdated? In part 2 of my MTA series, I explore why Albertsons M

Does Size Matter in Retail Media? It Depends Who’s Buying

Are there really only 10 or 20 successful retail media networks, or are we overlooking the value of the other 180? A recent LinkedIn post from Brian Spencer at Kroger Pre

Follow the Wallet

Consumer AI is growing at an incredible pace, but here's the thing: even though millions of people are using AI, very few are actually paying for it. So how are these pla

Does the World Need More Retail Media Networks? It Depends.

The retail media landscape is getting more crowded by the week. McDonald’s, Simon Property Group, Delta, and a growing list of other companies are launching commerce medi

Bulldust Metrics In Retail Media

There’s a lot of talk in retail media about better measurement, incrementality, and finding the one metric that finally tells us what’s really working. But sometimes the

Best Buy Ads Showcase Recap

I recently took a closer look at what Best Buy Ads is building, and what it tells us about where retail media is heading. Best Buy was one of the early retailers to launc

RMNs Are Launching MTA. Do Brands Want It? [Part 1]

A couple of years ago, two neighborhood cats started visiting our house. We fed them, they kept coming back, and then one day they turned up wearing collars that said, “D