My Digital Farmer Podcast

376 What Should I Call This? How to Name Farm Products (So That They Sell)

Could changing one word on a sign or product listing make a product sell better? Last week at our Farmer's Bag Toledo pickup, I noticed something strange happening with

375 The Five Transformations Farmers Really Sell

What if your customers aren't actually buying your vegetables? In this episode, Corinna shares a personal story from her son's Air Force Basic Training that reinforced

374 Behind the Launch: How Farmer's Bag Toledo Went From Idea to Sold Out

How do you go from a random idea... to selling out a brand-new food access program in just a few days? In this episode, I'm pulling back the curtain on the complete beh

373: The 7 Essential Offers Every Farm Business Needs

Imagine asking the first runner in a relay race to carry the baton from the starting line all the way to the finish. No winning team would do that. Yet many farm busine

372 Dealing with Dread: The Hidden Marketing Obstacle That's Keeping Farmers Stuck

Have you ever found yourself putting off the very marketing task that could help your farm grow? Writing the email. Launching the promotion. Recording the video. Raisin

371 Re-Broadcast: Use This Weekly Checklist to Sell More at the Farmer's Market

This podcast is for all of you who go to farmer's markets!! This episode is a rebroadcast! I first recorded it two years ago, and I decided to share it again, because it

370 Finding the Friction That's Costing You Sales

Every farm has friction. The question is… can you see it? Friction is anything that makes buying from your farm harder than it needs to be. It shows up in every busines

369 The One Metric That Tells You if Your Farm Leads Are Actually Worth Anything

What is a lead actually worth to your farm business? Most farmers know how many email subscribers they have. Far fewer know what those subscribers are actually worth.

368: How to Prioritize Your Farm Marketing When Time Is Tight

One of the questions I hear all the time from farmers is: "What marketing channel should I focus on?" Or: "If I only have a few hours a week, what's the minimum mar

367: Not Every Offer Is a First Offer: A Live FMS Coaching Call with Pigasus Meats

What happens when you launch an offer that seems like a no-brainer... and nobody buys it? In this episode, you'll listen in on a real Farm Marketing School coaching cal

366 What Farmers Can Learn from Aldi's "Shop First" Strategy

I got this podcast episode idea in the middle of Aldi. Seriously. I was walking down the grocery aisle when a sign stopped me in my tracks. It said: "Shop Aldi Firs

365 Build Your Farm's "Dream 25" List

What if the fastest way to grow your farm business wasn't finding more customers… but finding the people who already HAVE your customers' attention? In this episode, I'

364 CSA Buy Down Offers: Marketing Case Study with Thirsty Fruit Farm

In this episode, I sit down with Krista Barzen-Hansen of Thirsty Fruit Farm (one of my students from Farm Marketing School!) to break down how her farm marketing has evol

363 Find Your Farm's Proof Sentence (That Helps Customers Say Yes Faster)

What if one sentence could help your customers trust you faster? In this episode, I'm introducing a powerful marketing tool called a proof sentence — a simple line that

362 How to Groom Your Farm Website During the Season

Is your farm website reflecting what's happening on your farm RIGHT NOW… or is it stuck in last season? A few weeks ago, our farm was featured in the Toledo Blade newsp

361 The Missing Piece in Your Farm Business: The Success Path

May 13, 2026 There's a missing piece in most farm marketing funnels, and it lives after the sale. If your customers feel overwhelmed, unsure what to do, or like they'

360 What to Do with Your Farm's Greatest Hits

I own every single album by the Indigo Girls. I'm a true fan. I know the deep cuts. The obscure songs. The ones most people have never heard of. But the album I reach

359 Are You Tracking This Number in Your Farm Business?

What if the growth you've been chasing… isn't actually about getting more customers? In this episode, I'm introducing a simple (but incredibly powerful) metric called C

358 Timing is Everything: The Best Time to Sell Your Farm Products

I walked into the grocery store this week… and it felt like Easter punched me in the face. Everywhere I turned, there were Easter baskets, chocolate bunnies, pastel pac

357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours

We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. I don't think it was luck. This year, I approached the pl