Power Hour Optometry

Surprising Data From The Vision Council: What 7+ Million Transactions Actually Reveal

Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy. None of that is particularly surprising. But then

10,000 Practices. Nearly 2 Million Frames Per Year. Here's What ClearVision Optical Is Seeing

What would change inside your practice if you stopped thinking of the optical as simply where patients go after the exam, and started thinking about it as a place people

200 Patients' Vision Maintained, 22 Treatments, $440,000: The AMD Opportunity

For years, the conversation with AMD patients has largely been about one thing: How do we slow this down? But Dr. Dalton Brothers and Dr. Chris White are having a ver

60% Convert at $4,500/pt: Are You Doing Virtual Myopia Consults Yet?

What if one of the biggest opportunities in your back-to-school schedule did not require more chair time? Dr. Kate Daluyin has built a highly successful myopia manageme

Great Ideas. Zero Follow-Through. The Missing System Behind Every Failed Practice Initiative

How many good ideas have disappeared inside your practice? You heard something at a conference, identified a new revenue opportunity, and told the team what needed to c

The OD's Guide on How to Build a $1 Million Aesthetics Practice

Most ODs who enter aesthetics start in a similar place. They purchase IPL or radio frequency technology for dry eye. They discover the equipment can do more. They add a

Three Practices Reveal Where Your Optical Is Leaking Profit

Most practices assume that selling more glasses means making more money. But what if that is not always true? In this week's episode of Power Hour, host Eugene Shatsm

STOP Saying "How Are You?": How We Waste Our Best Chances to Build Meaningful Connections

How are you? Most people answer that question without thinking. "Good. Fine. Okay." Then the conversation moves on, and nothing meaningful is learned. But what if

Warning! Q2 Numbers Need Your Attention. Make Your Proactive Plan Today

Independent practice performance is under pressure. Refractions are down. Revenue is down. Exam-only behavior is climbing. And for many practices, the first half of 2

The Big Optical Playbook: The Strategy Behind Patient Capture and Optical Growth in Your Practice

You did the exam. You built the relationship. You made the recommendation. And then the patient walked out and bought their eyewear somewhere else. That moment is

From Doctor-Owner to Practice CEO: Building a Business That Can Grow Beyond You | Dr. Nick Lillie

What does it actually mean to be the CEO of your practice? For many practice owners, that question does not become real until growth starts creating pressure. The pra

$800–$1,100+ Revenue Per Patient Across Associate Doctors: Build Your Specialty Growth System

There's a moment in every specialty service conversation where the patient either leans in or checks out. And in dry eye, that moment usually has very little to do with

For the Next 48 Hours, The Eyecare B.O.S.S. Book Is Completely Free

By overwhelming request, we've decided to do something special for our Power Hour listeners. As a thank you for being part of the community, we've partnered with Amazon

From Legacy to Leadership: Building the Next Chapter of a 110-Year-Old Practice

Some practices are built from scratch; others are inherited. While both come with challenges, inheriting a practice brings a unique responsibility: preserving what made

Private Equity, AI & Recruiting: The Conversations Quietly Shaping Optometry Inside ODwire

For more than two decades, some of the most important conversations in optometry have happened quietly behind the scenes. Not on stages. Not in public Facebook groups.

The Eyecare BOSS Guide to Building High-Performance Teams: The People System Your Practice Needs to Scale

EXCLUSIVE OPPORTUNITY: Be the first to get the book, "The Eyecare BOSS," by Eugene Shatsman & Jamie Rosin → https://eyecareboss.com/  When practice owners are asked abo

The $1,000 Revenue Per Patient Model: Building a Specialty-Driven Practice | Dr. Patricia Poma

More revenue per patient. It's one of the most talked-about goals in private practice right now. But in this episode of Power Hour, Dr. Patricia Poma makes something

The $30,000 Recurring Revenue Strategy Every Doctor Should Understand | Membership Plans at Scale

Membership plans are starting to move from an interesting idea to something practices genuinely need to understand. In this episode of Power Hour, host Eugene Shatsman

The AI-Driven Patient Journey Every Practice Needs: Transforming Information into Outcomes

364 days of silence, then one automated appointment text. A patient who walks in completely unprepared to purchase. This is the current state of most optometric pract

The 187 Million Views YouTube Strategy Every Doctor Should Understand | Educating Patients at Scale

187,000,000 views. 1.3 million subscribers. +- 500 long-form videos. And right now, thousands of people are watching his content live. Not a media company. Not