The Big Impression

Dow Jones Factiva's Emma O'Brian on why publishers hold 'the ace card' in the AI era

Factiva GM Emma O'Brian joins The Big Impression to discuss how Dow Jones is licensing journalism for the AI era, why attribution and trust matter more than ever, and how

Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots

Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum

Chili's CMO on the restaurant's cultural comeback

Brinker International CMO George Felix on the consumer insight behind Chili’s’ “Better Than Fast Food” strategy, creating culture-driving moments and building a brand tha

BBDO ‘client-whisperer’ Daale Carter: Brands need a challenger mindset — even the iconic M&M’s

BBDO’s Daale Carter reveals how consumer listening, challenger thinking and a willingness to take risks are helping both iconic and upstart brands stay relevant. Dive int

Asana CMO Prachi Gore on how AI workflows are ‘completely disrupting’ the B2B playbook

Asana CMO Prachi Gore explains why AI’s biggest marketing opportunity lies beyond content creation, as agents reshape workflows, B2B buying and growth. Dive into more ins

How Tripadvisor and PMG are breaking down the brand-agency divide with an ‘in-residence model’

Tripadvisor and PMG leaders share how breaking down barriers between brands, agencies and platforms can drive stronger performance, smarter collaboration and better marke

Warner Bros. Discovery’s Marisa Crocker: 'It's an attention economy' and live sports is the last great gathering place

Warner Bros. Discovery’s Marisa Crocker breaks down why sports are becoming more valuable in a fragmented media landscape, how programmatic is changing the way advertiser

Formula E CMO Ellie Norman on rewriting the rules of sports marketing

As Formula E takes on the giants of global motorsport, Ellie Norman explains how the electric racing series is using creators, technology and a challenger mindset to buil

Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger

Inspired by the teas of Himalayan Sherpas, founder and CEO Huib van Bockel set out to prove energy drinks could be healthier, more sustainable and every bit as effective.

BBDO's Nancy Reyes and Chris Beresford-Hill on why epic creativity is good for business

BBDO’s Nancy Reyes and Chris Beresford-Hill discuss why creativity still matters in the AI era, the value of long-term client relationships and the balance between award-

MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’

MINI’s Jennifer Treiber-Ruckenbrod discusses AI-generated content, bot-driven conversations and the new challenges brands face online.   Dive into more insights and ins

Disney’s Jamie Power explains why advertisers are buying audiences, not shows

Disney is reinventing advertising across its streaming ecosystem. On this edition of The Big Impression, Disney’s SVP, Addressable Sales, Jamie Power explains how adverti

Target's Matt Drzewicki explains why retailers are becoming AI's most valuable data partners

Hear how Target's Roundel is helping brands navigate AI, retail media and the changing consumer journey, while proving the impact of every advertising investment. Dive i

Hinge's Tamika Young explains why the app wanted to reach Gen Z at the movies

Hinge's Chief Marketing and Communications Officer, Tamika Young, talks about the challenges of marketing to an audience whose goal is to delete the app. Dive into more i

Joy Robins on how The New York Times is luring news-averse advertisers

The New York Times' Global Chief Advertising Officer, Joy Robins, discusses games, commerce media and why news organizations need to shift the narrative away from "brand

Kroger's Christine Foster says more brands are applying retail data to CTV campaigns

Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see a

Reddit's Paulita David on how brands are using the internet’s most valuable focus group

Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consumer insights, real-time cultura

Hisense CMO Sarah Larsen on turning the FIFA World Cup into a brand-building moment

As FIFA World Cup fever takes hold across North America, Hisense USA CMO Sarah Larsen joins the podcast to discuss the brand's role as an official tournament partner, the

The Weather Company's Dani Feore on how the elements can be a predictor of consumer behavior

The Weather Company's Dani Feore joins The Big Impression to discuss the neuroscience behind weather-driven marketing, why consumer mindsets shift with changing condition

Dick’s Sporting Goods’ David Young on balancing performance with customer experience

As retailers look to turn shopper relationships into media businesses, Dick’s Sporting Goods is focused on building a retail media strategy that feels less like advertisi