Hometown ADvantage - Local Business Marketing Strategies for Local Businesses artwork

Marketing · Nicole Eldridge | Facebook & Instagram Ads Strategist for Local Businesses

Hometown ADvantage - Local Business Marketing Strategies for Local Businesses

by Nicole Eldridge | Facebook & Instagram Ads Strategist for Local Businesses

Tired of posting content that gets likes but not leads? Hometown ADvantage is your go-to space for Facebook and Instagram ad strategies built specifically for local business owners so you can spend less time on social media and more time running the business you actually love. Each week, you'll get real, no-fluff answers to questions like:- How do I run Facebook ads for my local business without wasting money on the wrong audience?- What's actually working right now in Meta ads for local service-based and brick-and-mortar businesses?- How do I attract high-quality leads instead of tire-kickers?- How do I know if my ads are actually working and when to change course? Hosted by Nicole Eldridge, local ads strategist and founder of Hometown ADvantage, each episode brings honest numbers, real client wins, and practical strategy you can put to work in your business today. Hit play and start getting results from your ads, not just views.

Latest episodes

Showing 20 · updated from the feed

50. How Long Do Facebook Ads Take to Work for Local Businesses?

How long do Facebook ads take to work? It’s the question every local business owner asks before they hit “publish,” and the honest answer is that it depends. In this epis

Oct 19
23 min

49. 6 Reasons Your Meta Ads Haven’t Converted to Clients (And How to Fix Them)

If you’ve ever said “I’ve tried ads, but they just don’t work for me”, this one’s for you. After auditing hundreds of local business ad accounts, I keep seeing the same s

Oct 12
22 min

48. How Much Should a Local Business Spend on Facebook Ads?

Think you need to spend $1,500 a month to run Facebook ads for your local business? You don't. In this episode, I break down what I actually recommend local busines

Oct 5
25 min

47. 10 Facebook Ads Myths Keeping Your Local Business Stuck

Think Facebook and Instagram ads are too expensive, too complicated, or just not working for your business? You might be buying into a myth that's quietly capping yo

Sep 28
24 min

46: Don't Know Where to Start With Facebook Ads for My Local Business (Your 3-Step Fix)

🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown "I don't

Sep 21
23 min

45: How Much Should You Really Invest in Your Business? My Honest 2026 Numbers

Links 📸 Instagram: instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: nicoleeldridgemedia.com/hometown Description Ever wonder what it actually costs to grow

Aug 24
24 min

44: Top 5 Mistakes Local Business Owners are Making with Ads + Meet My Local Ads Co-Coach, Melissa!

📸 Melissa's Instagram: instagram.com/yanosocial.ads 📸 Nicole Instagram: instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: nicoleeldridgemedia.com/hometown

Aug 6
20 min

Ep 43: My membership has been running for 1 month! Here's how it's going

Links 📸 Instagram: www.instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Description You'll get the full, honest r

Jul 30
16 min

Ep 42: How to Attract High Quality Local Leads with Meta Ads

Links 🌐 Website: www.nicoleeldridgemedia.com 🎓 Free Local Ads Workshop: www.nicoleeldridgeads.com/jumpstart 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/home

Jul 20
23 min

Ep 41: The Top 3 Things I Look At to Tell You If Your Ads are Working

Description Stop guessing whether your ads are working — and start asking better questions. In this episode, you'll learn the four questions Nicole uses to evaluate

Jun 13
24 min

Ep: 40 How I Learned to Make Scary Business Decisions with Confidence

🌐 Website: www.nicoleeldridgemedia.com  📸 Instagram: www.instagram.com/nicoleeldridge_ads 🪓 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Description

Jun 5
40 min

Ep 39: 5 Ways I'm Using AI to Increase Revenue in my Business

Links 🌐 Website: www.nicoleeldridgemedia.com  📸 Instagram: www.instagram.com/nicoleeldridge\_ads  🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0l

May 20
26 min

Ep 38: How did my business do in Q1? Reflections and plans going forward

🌐 Website: www.nicoleeldridgemedia.com  📸 Instagram: www.instagram.com/nicoleeldridge\_ads  🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/rea

May 8
21 min

Ep 37: Why big agencies drain your money & tank results

If you've ever hired a marketing agency and felt like something was off — you're probably right. In this episode, Nicole pulls back the curtain on how most low-

Apr 20
23 min

Ep 36: Exactly why local ads are different (and so much better) than online ads

🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Local ads aren't just "online ads b

Apr 12
25 min

Ep 34: Client Spotlight: How Liv Booked more Photography Clients in 1 week than Last Year

🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-

Apr 9
31 min

Ep 35: Client Spotlight: Anna's Journey Learning Ads with a Small Budget & in a Small Town

🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-

Apr 9
22 min

Ep 36: Client Spotlight: How Danielle got ads working like a machine after failed agencies and courses

🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads 🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-

Apr 9
26 min

Ep 33: I've Audited 100+ Business Ad Accounts - Here's What I Found

After auditing hundreds of ad accounts and running a group program with 200+ local business owners, Nicole's seen exactly what separates the ads that flop from the o

Mar 24
36 min

Ep 32: Hometown ADvantage Launch Debrief: Five Key Changes I Made & The Results

In this episode, I’m pulling back the curtain on my most recent launch and giving you the real, unfiltered breakdown of what actually worked, what I’m changing next time,

Jan 29
24 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#47
all-time peak
2
days in the top 50 since Feb 2025

Chart positions

Where Hometown ADvantage - Local Business Marketing Strategies for Local Businesses ranks today in each Apple Podcasts chart (US, Oct 20, 2026).

#150 ▼ 18 Marketing US

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