Wedding Business Solutions artwork

Marketing · Alan Berg, CSP, FPSA, Global Speaking Fellow

Wedding Business Solutions

by Alan Berg, CSP, FPSA, Global Speaking Fellow

If weddings and events are all or part of your business, you’re in the right place. The Wedding Business Solutions podcast is where you’ll get real-world ideas to help you sell more, profit more, and maybe even enjoy the process a little more, too. Hosted by Alan Berg CSP, FPSA, one of the wedding and event industry’s most experienced sales and marketing speakers, each bite-sized episode gives you practical, easy-to-use ideas you can apply right away. Whether it’s converting more inquiries, following up without sounding pushy, improving your website, handling ghosting, raising your prices with confidence, or using AI in ways that actually help your business, Alan shares insights with his signature mix of common sense, experience, and humor. Alan is the author of 16 books, including AI for the Real World and Shut Up and Sell More. He’s also been named one of the “Top 100 Speakers to Watch in 2025” for the third year in a row by Motivator Music on LinkedIn, and is one of only 46 Global Speaking Fellows worldwide. Some episodes are just Alan sharing ideas and stories from decades in sales and the wedding industry. Other episodes feature conversations with industry pros, entrepreneurs, and experts who can help you work smarter, make more money, and create better experiences for your clients. If you’ve ever thought: “Why are they ghosting me?” “How do I book more of the right clients?” “Why does my website get traffic but not inquiries?” “What should I actually be using AI for?” …you’ll probably feel right at home here. You can read full transcripts of every episode at podcast.AlanBerg.com. Be sure to subscribe so you don’t miss new episodes, workshops, and ideas you can put to work immediately. If you’d like to learn more about Alan’s speaking, sales training, consulting, AI workshops, or website review services, visit: IWantAlan.com Podcast.AlanBerg.com ConnectWithAlanBerg.com You can also reach Alan directly at Alan@AlanBerg.com. Note from Alan:I invite guests onto the podcast because I believe they can bring value to you, my listeners. Occasionally, I may have a business relationship or affiliate connection with a guest or product discussed on the show. My first priority is always providing useful, actionable information, and I do not sell guest spots or paid placements on the podcast.

Latest episodes

Showing 20 · updated from the feed

Why can't I clink on the links in your email signature?

Are you making it easy for your customers to contact you, or are you adding unnecessary friction to the process? Have you ever tried to click a phone number or a website

Sep 16
7 min

Brian Lawrence - How to achieve next level, authentic content on your website!

Are you content with your content? If a couple landed on your website, would they immediately see what makes you different, or could anyone else put their logo on your si

Sep 14
34 min

What message is your email address sending?

Are you missing out on opportunities because your professional credibility is questioned before people even read your message? In this episode I talk about why using a Gm

Sep 9
10 min

Things that can make you sound old!

Are you unintentionally making yourself sound outdated in your emails or client communications? Do you still use phrases like “PS,” “enclosed please find,” or “per my pre

Sep 2
11 min

Mark Chapman - ChatGPT has ads!

Mark Chapman - ChatGPT has ads Are your ads really connecting to engaged couples or just blending in with everyone else? What would happen if you could be the only ad a

Aug 31
37 min

Don't say "expensive "!

Don't say "expensive "! Are you letting your own wallet dictate what you think your clients can spend? Do you know the difference between something being “expensive

Aug 26
9 min

No, I don't want to talk to you on the phone to get a price!

No, I don't want to talk to you on the phone to get a price! How much friction is hiding in your inquiry process? Are you forcing prospects to book a call before sh

Aug 19
13 min

Ben Bilbrough - Getting Gen Z to the polls!

Ben Bilbrough - Getting Gen Z to the polls How much does your vote really count? Are you overlooking hidden ways to make a bigger impact, especially if you are Gen Z or

Aug 17
37 min

Don't Let AI Make the Decisions For You!

Are you letting artificial intelligence make choices about your content without your final say? Have you published something that did not sound like your voice? In this e

Aug 12
10 min

How to get the most out of wedding shows!

Are you getting the most out of wedding shows, or are you leaving business on the table? Do you have a follow-up system ready before the show, or do you scramble afterwar

Aug 5
16 min

Kids at Weddings! -Natalia Ramos

Have you ever wondered what really happens when kids are invited to weddings? Are couples and guests able to enjoy the celebration or are some missing out? What does it l

Aug 3
26 min

The great improvers are willing to get uncomfortable!

What’s the last thing you did that made you uncomfortable professionally or personally? Are you stretching beyond your comfort zone or settling for what you already know?

Jul 29
11 min

Should you use Vibe coding?

Should you use Vibe coding? Can you trust AI to build your website or automate your workflows, or are you trading speed for reliability and security? What if the code br

Jul 22
11 min

Matt Campbell - An event pro with no category is invisible!

Are you struggling to stand out in the crowded wedding industry? What if focusing on a specific niche could make you the first person people think of? In this guest episo

Jul 20
28 min

Make a résumé of your failures!

Make a résumé of your failures! Have you ever thought about listing out your business failures? What would it look like if you embraced your mistakes instead of hiding t

Jul 15
8 min

Are you using AI as more than just a fancy search engine?

Are you just searching for answers and accepting quick results, or are you using AI to actually improve your business processes and profits? In this episode, I ask how yo

Jul 8
8 min

Sam Silverstein - No Excuses for a Day

Can you really go a full day without making a single excuse? What new perspective could you gain by trying? What would your clients and team notice if you owned every mis

Jul 6
36 min

Nothing at Facebook is someone else's problem!

Are you truly taking ownership of every issue that comes your way? What would happen if everyone on your team treated problems as theirs to solve? In this episode, I expl

Jul 1
10 min

Don't layer AI on top of broken processes!

Are you letting AI decide what you share with your clients and audience? Are you trusting artificial intelligence to represent your unique voice and judgment? In this epi

Jun 24
10 min

Phil Gerbyshak - 20 Daily Non-Negotiables to Unwind Your Nervous System!

Feeling anxious or overwhelmed as you hustle through your busy days? What if a few simple, daily practices could help you unwind your nervous system and show up more calm

Jun 22
27 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#83
all-time peak
4
days in the top 100 since Nov 2024

Chart positions

Where Wedding Business Solutions ranks today in each Apple Podcasts chart (US, Sep 17, 2026).

#182 NEW Marketing US

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