The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Re-Air – 5 Key Parts Of Marketing Your Yoga Business

Send Jackie A Message! Today we're addressing the 5 Key Parts Of Marketing Your Yoga Business. Yoga teachers know that marketing is essential for their yoga busine

Re-Air – Make Your After Class Announcement Effective

Send Jackie A Message! In this episode, I teach you exactly what you should be doing in your after class announcements. This will apply to you, whether you're teac

What I Did to My Business Before I Went on Maternity Leave

Send Jackie A Message! Most studio owners do not have a time problem. They have a dependency problem, and those two things have completely different solutions. In this

Nobody's Signed Up Yet: Why Your Training or Retreat Isn't Filling (And What Fixes It)

Send Jackie A Message! "Jackie, not enough people have enrolled yet." I have heard that sentence more than any other in the last few weeks. Teacher trainings. Fall retr

4 Beliefs That Are Keeping Your Ads From Growing

Send Jackie A Message! Someone once told me, kind of proudly, that he scrolls right past every sponsored listing on Google. Like it was a small act of resistance. I&apos

What Ads Really Cost: The Payroll-Savvy Way to Get New Students Every Month

Send Jackie A Message! You want to be well known in your town. You want more bodies in the room, because a full class is more fun to teach. You want a predictable way to

Ads Find Her, Your Content Convinces Her: The System That Fills Studios

Send Jackie A Message! Ads Find Her, Your Content Convinces Her: The System That Fills Studios Do I run ads, or do I just keep posting organically? It's the ques

Should Your Studio Run Ads Yet? The Cost of Waiting and the 5 Green Lights

Send Jackie A Message! You've told yourself you'll grow organically first. Referrals, word of mouth, posting the right way. Ads are for later, when you're

The Handbook Trap: Why a Handbook Won't Fix Your Team

Send Jackie A Message! Everyone in the yoga and Pilates world is telling you the same thing right now: you need a handbook.  And they're right — until they let you

The Profit Fix: Why 91% of Studios Are Broke (and the 3 Numbers That Change It)

Send Jackie A Message! The Profit Fix: Why 91% of Studios Are Broke (and the 3 Numbers That Change It) Roughly 91% of boutique studios aren't sustainably profitabl

More Than a Class: How to Become the Habit Members Can't Cancel

Send Jackie A Message! Here's the deal: most studio owners pour time and money into the top of the funnel. New leads, new intro offers, new members. But if half of

The 2027 Revenue Stream Almost No Studio Is Touching

Send Jackie A Message! The recovery side of wellness (saunas, cold plunge, contrast therapy) is on track to nearly triple over the next decade to almost $27 billion, and

The Fear That It Will All Run Out

Send Jackie A Message! She wants to plan a Black Friday sale--but is afraid it'll ruin her monthly recurring revenue... That's where this episode starts — wit

Are you overpaying or mispaying?

Send Jackie A Message! Most studio owners think overpaying is a money problem. It isn't. This week I had the same conversation with four different studio owners. D

My Client Made More Money Last July Than in January. Here's How.

Send Jackie A Message! Every summer, studio owners brace for the same thing: attendance drops, members travel, energy shifts. So you white-knuckle through it and wait fo

The 3 Things Your Teachers Tell Me When You're Not in the Room

Send Jackie A Message! Before every onsite VIP day, I send an anonymous upward feedback survey to my client's team. It's the fastest way to read the real cultu

How Talia Increased Revenue By 108% in 6 Months

Send Jackie A Message! You opened your studio with a vision, and somewhere along the way, you started throwing offer after offer at the wall out of pure desperation. New

5 Things That Will Change How You Run Your Studio This Week

Send Jackie A Message! I just wrapped Day 1 of the new Grow Mastermind cohort. Full day. Marketing and sales in the morning. Leadership and team in the afternoon. Every

What Happens When You Sell Memberships Before You Have a Lease with Heather Dana

Send Jackie A Message! Heather spent 15 years in a public school classroom before walking away to open Lila Within Hot Yoga in Cortlandt Manor, New York. She sold foundi

Studio Success in a Small Town with Rachel Eidson

Send Jackie A Message! You've been running your studio for years. You survived the startup phase, you survived COVID, and now a competitor just opened down the stre