Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents artwork

Marketing · Chelsea Petersen & Kayla Fox

Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

by Chelsea Petersen & Kayla Fox

Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing. Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life. Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality, so you can build a business around your life. Hit subscribe for weekly episodes every Tuesday to learn how to market your real estate business the modern way through honest conversations, practical tips, and lots of laughs along the way! XOXO, The Marketing Girls

Latest episodes

Showing 20 · updated from the feed

91. If We Were Your Social Media Managers, This is What We’d Do

We get asked all the time, “Do you offer social media management?” And while the answer is no, the question got us thinking… If we were your social media manager for the

Sep 15
38 min

90. New to Real Estate or Ready to Start Over? This is for You!

I was in the pickup line at my kids' school, less than 24 hours after deciding I was going to get my real estate license, and I'd already posted it all over social media.

Sep 8
29 min

89. Your Fall Marketing Playbook

We fully believe fall is the Super Bowl of content, and we’re not just talking about football! Between the candles, the Sunday games, the Gilmore Girls reruns, and the p

Sep 1
40 min

88. Instagram Photos for Realtors (That Don’t Look Like Typical Real Estate Photos)

No matter how polished your headshots are, or how gorgeous that listing photo looks, if that's all you're sharing, your content isn't making anyone feel anything. And you

Aug 25
32 min

87. Content We're Loving (Everything In Our Saved Folders Right Now)!

We sat down to record this episode with zero notes. All we had was our Instagram saved folders and a lot of opinions lol We’re showing you exactly how we think in this e

Aug 18
42 min

86. Marketing Girl Notes: The 4 Things I’ve Noticed That Make Staying Consistent Feel Easier

I recently realized that six of my last eight Instagram posts had one thing in common: eye masks. I didn't plan it or decide "eye masks are my brand now." I just kept do

Aug 11
28 min

85. Get Ridiculously Good Leads on Instagram when you do These 5 Things

Chelsea just started watching the new Legally Blonde show on Prime, and there's a scene where Elle's mom tells her she can't succeed in a sea of gray. That line is basica

Aug 4
41 min

84. For The Real Estate Girls Who Don't Have Time To Post

If we had a dime for every person who's told us they don't have time for social media...well, we wouldn't even need to work anymore! And we get it, because between showin

Jul 28
41 min

83. How to be the Neon Pink in a Sea of Gray and Finally Sell More Houses

Blending in is the exact opposite of what actually grows a business. In this episode, we're taking you back to where one of our favorite sayings, "being the neon pink in

Jul 21
43 min

82. Who You Have to Become Before Your Business Can Grow

If you've ever made a big investment in yourself and then immediately thought, "what was I thinking???" we see you. That in-between phase where you're not who you used to

Jul 14
50 min

81. Your Brain Loves Easy, Your Brand Doesn't

What if ease was never supposed to be the answer? We chase ease in everything: easy recipes, easy templates, easy content calendars, easy checkout buttons. Our brains ar

Jul 7
23 min

80. Her Business is 95% Referrals and She's Telling You EXACTLY How She Does it (with Kristin Sheckler)

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here 95% of her business comes from referrals, and s

Jun 30
55 min

79. The Agents Getting the Most Business From Instagram are Following THIS Content Strategy

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here We've all been there. You spend time putting to

Jun 23
31 min

78. Why Consistency Won't Get You More Referrals or Clients and What to Focus on Instead

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here There's a restaurant in our favorite Florida de

Jun 16
36 min

77. How Modern Top Producers Market their Business

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here The top producers of the past worked hard, usin

Jun 9
50 min

76. The Summer Real Estate Marketing Plan That Pays off This Fall

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Never take advice from someone whose life you w

Jun 2
57 min

75. Content Ideas for Real Estate Agents who want to Stand Out and Sell More Houses

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Whenever I’m scrolling Instagram, and I come ac

May 26
52 min

74. What Nobody Tells You About Building Momentum in Real Estate

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Did you know that planes use the most fuel of t

May 19
1 h 02 min

73. Claude, Templates, and What the Future of Your Real Estate Biz Depends On

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Kayla recently took an AI course from the top A

May 12
37 min

72. You Can Sell More Houses AND Raise Your Babies (Here's Proof)

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Surprise! We're back with Part 2 of our Mother'

May 6
52 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#18
all-time peak
95
days in the top 50 since Mar 2025

Chart positions

Where Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents ranks today in each Apple Podcasts chart (US, Sep 20, 2026).

#100 ▼ 23 Marketing US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

I look forward to this podcast every week! Chelsea & Kayla have completely changed the way I think about my personal brand and showing up on social media! If you are looking for a real estate marketing podcast that brings the fun back to posting on social media and helps you stop the constant overthinking and literally just be (and document) YOU!! You need them in your life! 🩷

AmyMSk · Mar 2026

I love this show! It’s like hanging with industry girlfriends. So insightful, helpful and entertaining!

lowcountrykelly · Feb 2026

I’ve always loved having my personality shine through in my marketing, but the overthinking used to be exhausting. Chelsea and Kayla truly take all of that off my plate. What I love most about The Modern Agent Social Club is that the content is personalized to YOU! doesn’t feel cookie cutter at all. It’s unique, it stands out, and it lets my personality shine brighter. Since joining, I’ve seen my business grow and, even more importantly, trust build so much easier with my audience (without second guessing every caption or post)! As a mom of three littles under 5, having that mental load lifted is everything. This has taken a huge weight off my shoulders, and I’m so grateful for it. Highly recommend if you want strategic marketing that still feels human AND doable. 🤍

Brittany Biermann · Dec 2025

I just listened to my first podcast and wow, this is just what I needed!! Encouraging and motivating!! Also gives me great tips on how to build my own brand, which is exactly what I was hoping to do when I became an agent. New pod to listen to on the way to open houses and showings = acquired!

Elsie May H · Oct 2025

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Here you find the Apple Podcasts chart positions of Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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