App Marketing by App Masters

Cal AI’s Co-Founder Shares His App Growth Secrets

How do you go from $9 in your bank account to building and selling a company in just 15 months? In this episode, Jake Castillo, co-founder of Cal AI, breaks down how the

The Viral App Idea Framework That Got Her 1M Users

Join the App Founders Community: https://appfounders.co/ Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck. In this video, she b

Live App Teardowns: App Growth Optimization

What happens when Steve puts a real app under the microscope? In this episode, Steve did a live app teardown across different app categories, broke down what’s working,

Paywall Strategy: How 2 Paywalls Tripled Trial Starts

Join the App Founders Community: https://appfounders.co/ What happens when you show users 2 paywalls instead of 1? In this video, I break down a real-world paywall tes

How He Built an $800K ARR App Using Simple Strategies

What if you could build and launch an app without spending months worrying about retention, features, or a perfect product? In this episode, we’re joined by Chris Bick,

Do This Before Running ANY Paid Social Media Marketing

Before you spend money on paid social media marketing, make sure your creative is ready to convert. In this video, Steve P. Young breaks down the most important step to

B2B Strategies for a B2C App

What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel? In this live session, we’re joined by Jason Mathew, Fo

Best ASO Tools: Which One Has the Most Accurate Data?

Try AstroASO: https://tryastro.app?aff=nWj08 Which ASO tool actually has the most accurate keyword data? In this video, Steve P. Young compares Mobile Action, AppTweak

This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)

What if the best app idea isn’t in your head, but hidden in the App Store? In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and

The UGC Marketing Playbook Behind 300M+ Monthly Views

Join the App Founders Community: https://appfounders.co/ Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge r

The Highest Performing Paywalls for Apps

Link to the Notion doc: https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than

We’ve Tested 100s of Paywalls. Here’s What Actually Converts.

Get the Presentation Deck: https://appmasters.com/paywall-presentation/ What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young bre

Indie Developer Live: Ask Me Anything About Your App

Our latest Ask Me Anything with Steve P. Young is now available to watch! In this AMA, Steve answers questions from app founders on ASO, ASA, Meta Ads, monetization, gr

RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More

Join the App Founders Community: https://appfounders.co/ If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its fu

$140K MRR Niche Dating App in Just 6 Months

What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country? In this live session, we're joined by Gabriel Zeitoun, founde

App Ideas That People Are Already Searching For (Steal This Strategy)

Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/ Most app developers fail before they even write their first line of code. Why? B

How She Built Two AI Apps to $300K MRR

Join the Exclusive Distribution First Workshop - ​Find. Rank. Scale.​ ​Get Tickets: https://luma.com/qcmhcnf3 How do you build AI apps that go viral without spending

This Speaker Cleaner App Makes $400K / Month

Be a part of the $1K MRR Challenge inside the App Founders Community: https://appfounders.co/ Can a simple speaker cleaning app really make over $400,000 per month? In

Why App Store Screenshots Matter for ASO

Your App Store screenshots can make or break your conversion rate. In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-fou

How to Create App Store Screenshots That Get More Downloads

Try: https://appscreens.com/ Want to increase your App Store downloads by 30% without changing your keywords or running more ads? In this video, Steve P. Young breaks