The Social Takeoff Podcast with Kelli Hayes Smith

Travel Agents, Your Clients Are Giving You Content. Are You Listening? | PLOT: Part 3

Show NotesTravel agents, some of your best content is already happening in conversations with your clients. The question is: are you listening for it? In Part 3 of the P

Stop Posting “Just Booked.” Tell the Decision Story Instead | PLOT: Part 2

Travel agents, your booking is probably not the most interesting part of the story. In Part 2 of my PLOT Framework series, we're digging into the P: PICK, and the Decisi

Every Travel Proposal Has a PLOT: Here’s How to Find It

SHOW NOTESTravel agents, what if your biggest content problem isn't that you don't know what to post, but that you aren't recognizing the content you're already creating?

Positioning vs Marketing for Travel Advisors: The FAME Framework That Converts

Most travel advisors think they need better marketing. More reels. More visibility. More followers. But visibility without positioning is just noise. In this episode o

The Travel Marketing Questions That Make Clients Book Themselves

Episode Description Most travel agents think clients book once they’ve seen the right destination, deal, or itinerary. That’s not actually how decisions get made. In t

The Psychology Behind Why People Book (And How to Post for It)

Ever feel like you’re saying the “right” things… and still not getting the DMs, leads, or bookings you expected? In today’s episode, I’m breaking down why that happens —

From Panic Posting to Strategic Planning : A travel advisor's guide

Kelli Hayes Smith discusses the challenges of content creation and posting on social media, emphasizing the importance of intention, clarity, and purpose in marketing str

Client Content vs. Trend Content (And Why It Matters)

Trends aren’t bad. Views aren’t bad. Engagement isn’t bad. But hollow views are useless. In this episode, I’m breaking down why so many travel advisors feel like their

Why Likes and Followers Don’t Build Travel Businesses

Episode SummaryA lot of travel advisors think their marketing isn’t working — when really, their expectations are off. In this episode of Social Takeoff, we reset how so

Marketing Feels Heavy? A Reset Episode for Travel Advisors Starting Over

Welcome to Social Takeoff — and welcome to the reset. This episode is the first of a three-part reset series dropping on New Year’s Day, created for travel advisors who

Why Marketing Feels So Overwhelming for Travel Advisors

Welcome back to Social Takeoff — and to reset episode two. If marketing has felt overwhelming, frustrating, or like one more thing on an already full to-do list, this ep

Why Likes, Views, and Trends Are Lying to Travel Advisors

Most travel advisors aren’t “bad at marketing.” They’re letting platforms decide whether their marketing is working. In this final Reset Episode, we’re talking about wha

Stop Asking for Brochures: What to Really Ask Your BDM

Let’s be honest — square footage and brochure stats won’t sell your services. If you’ve ever left a supplier meeting with a bunch of generic info and zero clarity on how

You’re the Product, Not the Promo: Stop Marketing Like a Supplier

Welcome to the first episode of our brand-new 5-part series: Stop Marketing Like a Supplier In this powerful episode, Kelli Hayes Smith shares the truth behind why so m

Social Media Isn’t Enough! Awareness Strategies for Travel Agents

In this episode, Kelli Hayes Smith explores the critical awareness phase of the buyer journey, the first and most essential step in attracting new clients. She breaks d

Behind the Scenes: The Secret Sauce of Travel Agent Success

So, in this chat, Kelli Hayes Smith dives into why some travel agents aren't raking in those dreamy bookings they're after, all tied up with their marketing strategies. F

Shake it Off: Travel Agents on the Rise

Get ready to shake off the negativity and embrace the bright side as we dive into recent challenges faced by travel agents and how they're flipping the script with transp

Time to swap out your story…

Today Kelli will dive deep into how to create a How you can too story.

Buyer Phases in Wave Season Part 2 : Conversion & Loyalty

Y'all it is time to get serious about selling travel this year! Listen in for great strategies to use now!

Navigating the Waves: Mastering Pre-Wave Season Marketing for Travel Agents

In this episode, Kelli dives into the crucial aspects of marketing during the awareness and consideration phases to boost sales for next year's wave season. Join her as w