The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

HUGE Changes to Merchant Center (Episode 528)

Guest host Joey Bidner discusses the huge changes in the Google Ads Merchant Center that have recently been released. If you are an e-commerce advertiser looking to get m

How Long Does It Take To Succeed With Google Ads? (Episode 527)

How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed

1,700 Hours of Teaching Google Ads, This is What I Learned (Episode 526)

I've spent nearly 2,000 hours teaching and coaching people all around the world how to build, optimize, and manage their Google Ads accounts. These are the eight thi

ChatGPT Ads vs Google Ads (Episode 525)

I tried ChatGPT Ads! Let's talk about the differences between Google Ads and ads on ChatGPT, where the advantages of each are, and what the future made hold for both

Answering Questions About Google Ads (Episode 524)

This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performan

Do This Before You Hire a PPC Manager (Episode 523)

In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why owners

New Bidding Change Explained (Episode 522)

Google is changing TCPA bidding and this will affect everyone! Try Opteo for free for 28 days - https://opteo.com/psp Joey Bidner guest hosts this week's podcast a

HUGE News! Search Partners Revealed (Episode 521)

Google just made one of the biggest Search Partner Network changes in years… but is it actually useful? Try Opteo for free for 28 days - https://opteo.com/psp For the f

Google is Hiding 60% of Search Terms, What Is The Solution? (Episode 520)

Google Ads is hiding more and more search term data, and it’s becoming a serious problem for advertisers. Try Opteo for free for 28 days - https://opteo.com/psp In this

Did You Just Break Your Google Ads? 4 Most Dangerous Google Ads Changes (Episode 519)

This week Chris Schaeffer answers questions from listeners and discusses 4 ways to break your Google Ads account. Don't make these key mistakes that can result in an

Google AI Max & AI Mode (Episode 518)

Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google

This is the Best Way to Manage Keywords! (Episode 516)

Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Goog

Responding To A Listener’s Google Ads Challenge (Episode 516)

In today's episode Chris Schaeffer answers a question from a listener that disagrees with him! Let's talk about manual bidding verses automated bidding. Try Op

3 Big Announcements from Google This Year (Episode 515)

Today Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcom

Answering 5 Questions from Listeners (Episode 514)

Answering questions from listeners this week! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question

AI Audits, Free Audits, and Paid Audits (Episode 513)

Getting an expert opinion about your Google Ads campaigns is always a good thing, right? Well let's talk about that. In today's episode Chris Schaeffer and Joey

Should You Exclude by Age & Income Demographics? (Episode 512)

Do you know how Google determines the age, gender, and income of your paid traffic? Well that's an important question to ask! In today's podcast we discuss why

The State of Google Ads in 2026 (Episode 511)

This week Chris Schaeffer a Google Ads expert manager and consultant discusses the state of Google Ads in 2026. There are a lot of things that have changed and these topi

The Hidden Lies Of Google Ads Agencies (Episode 510)

It's sad but true. People lie. Companies lie. And there are real victims. Google Ads expert Chris Schaeffer discusses 9 ways that Google Ads experts lie to their cli

How I Would Launch a New Campaign From Scratch In 2026 (Episode 509)

If you had to build a business that would be more likely to succeed in Google Ads what would it look like? Well that's the topic of this week's show. Chris Scha