The Unofficial TikTok Shop Podcast with Jordan West

How Do You Build Momentum When You Have No Sales History?

Every new TikTok Shop starts with the same problem: zero sales, zero reviews, and limited access to the creators who can help generate demand. In this session, Sergio Ca

You Should Fix This Before Spending More on Ads: Tik Tok Shop Operators Part 2

What happens if your TikTok Shop demand doubles tomorrow? More sales sound great, but if your inventory, product pages, fulfillment, and operations aren't ready, growth c

What Does It Actually Take to Win on TikTok Shop? Part 1

TikTok Shop growth isn't just about generating more sales. It's about building a scalable system that connects creators, product strategy, paid media, and operations to d

You Just Made a $100 Sale on TikTok Shop. Here’s Why You Only Kept $18.

Who actually makes money on a $100 TikTok Shop sale? TikTok gets a cut. Creators earn commissions. GMV Max consumes ad spend. Fulfillment, shipping, and returns all redu

How to Use Your TikTok Shop Creator Videos as Meta Ads (The Whitelisting System That Gets $25 CPA)

TikTok Shop isn't just a sales channel. It's a creative engine that can fuel performance across your entire ecommerce business, especially Meta ads. But turning winning

4 Million Creators Are About to Change E-Commerce Forever

Social commerce is changing the economics of ecommerce, and TikTok Shop may be one of the biggest opportunities brands are still underestimating. In this episode, Jordan

We Analyzed 3,500 Amazon Brands. Here’s What the Winners Do Differently

Amazon brands have more data than ever, but having a dashboard isn't the same as knowing whether you're actually outperforming your competitors. The Marketplace Index 20

Why I'd Hold Off on Scaling Your TikTok Shop Ad Spend (And What to Fix First)

If your TikTok Shop is doing $100,000 a month and you want to double it, increasing ad spend probably shouldn’t be your first move. Jordan West walks through the 8-part

I Studied the 10 Biggest TikTok Shops in America. Here’s What They Have in Common

What can your brand learn from the top-selling TikTok Shops in the U.S.—even when they sell something completely different? Jordan West counts down the top 10 shops in R

Your TikTok Shop Is Stuck. One of These 11 Things Is Why

If your TikTok Shop is stuck, the answer isn’t necessarily more creators, more content, or more ad spend. It’s finding the constraint that is actually holding back growth

Tiktok Shop Brand Management - Agency or In-House

Should your brand hire a TikTok Shop agency, build an internal team, or combine the two? The decision goes deeper than comparing an agency retainer to one employee’s sal

How We Got Creators To Post 32 Videos From One Sample On Tiktok Shop

Most brands are treating TikTok Shop samples like one-shot transactions: send the product, wait for one video, check the sales, and move on. That misses the bigger oppor

How to Launch a Supplement Brand on TikTok Shop in 2026 

TikTok Shop launches are not simply a matter of listing a product and sending samples to creators. In competitive categories, the offer, economics, creator strategy, soci

6 New Tiktok Shop Updates You Need To Know About Right Now

TikTok Shop is quietly testing Growth Autopilot, a new campaign type that could signal where automated advertising is headed next. Jordan West breaks down what Growth Au

TikTok Just Changed How Ad Campaigns Work... And Most Brands Have No Idea Yet

TikTok Shop is growing up — and the easy version of the playbook is starting to break. Creator outreach, free samples, viral videos, and GMV Max alone are no longer enou

TikTok Shop 0 to 1 Million in 20 Days, Step by Step

TikTok Shop doesn’t replace brand building. It gives brands a way to organize and distribute the customer demand they’ve already earned. In this episode, Jordan West bre

TikTok Shop Just Gave Brands the Most Powerful Customer Intelligence Tool in E-Commerce

TikTok Shop is becoming much more than another place to sell products. With its Voice of the Customer system, TikTok is beginning to connect product discovery, creator c

How to Get TikTok Shop Creators to Say Yes to Your Brand? The Yes Framework

TikTok Shop creator outreach is not just about writing a better DM. It’s about making the partnership easier to believe. Creators are evaluating fit, conversion potentia

TikTok Shop Creator Strategy: How to Build a Creator Community That Drives Sales

TikTok Shop isn’t just a sales channel. It can be the top-of-funnel engine that creates demand across your entire ecommerce ecosystem. Jordan West sits down with Noah Al

How Bloom Built a 180M Dollar Brand with TikTok Shop Creators

TikTok Shop is not just another sales channel. For modern consumer brands, it can become the attention, proof and demand engine that drives growth across the entire busin