Acupuncture Marketing School

134 | AI Watermarks, Authenticity & Using AI With Integrity with Sarah Cook

Today I’m talking with Sarah Cook, a copywriter and former naturopathic doctor who helps health and wellness practitioners create marketing that sounds like them, without

133 | How to Use PR to Get Found by AI and Attract More Acupuncture Patients with Larissa Banting

Today I’m talking with Larissa Banting, an accredited publicist who helps entrepreneurs use publicity to build credibility, authority, and visibility online. One of the

132 | How to Get More Acupuncture Referrals from MDs and Other Healthcare Providers with Amy Abelar | Part 2

Welcome back! Today I'm joined again by Amy Abelar from Acupuncture Practice Systems for part two of her previous episode. If you want to build stronger referral re

131 | Building a Multidisciplinary Practice with 24 Employees with Amy Abelar | Part 1

Today I'm joined by Dr. Amy Abelar, founder of Acupuncture Practice Systems and the owner of a thriving multidisciplinary clinic with 24 employees.  Amy has built a

130 | Google Business Profile and AI: What You Need to Know with Bryan Fikes

My guest today is Bryan Fikes of Bonsai Marketing. Brian has been working in search marketing since the early days of the internet, and in this episode we explore how loc

129 | The Return of Human-Centered Marketing with Kali Edwards

Stop Chasing Algorithms and Start Answering Questions: Great Advice in the Digital Age Welcome back. Today I’m joined by returning guest Kali Edwards, founder of June Ma

128 | The Hidden Cash Leaks in Your Acupuncture Practice with Emily Bowie

If you've ever looked at your profit and loss statement and thought, "My practice is making money, so why doesn't it feel like it?" this episode is for you. In

127 | How to Optimize Your Acupuncture Practice to Show Up in AI Search Results with Samantha Mabe

AI search tools like ChatGPT and Google AI are changing how patients discover local wellness providers, but what does that actually mean for your acupuncture practice? I

126 | How Acupuncturists Can Scale Their Practice Beyond 1:1 Treatments with Dr. Michelle Hamilton

What if growing your acupuncture practice didn’t have to mean seeing more patients one-on-one every week? In this episode, I’m joined once again by Dr. Michelle Hamilton

125 | Why Your Acupuncture Instagram Isn’t Converting More Patients (And What Actually Works) with Molly Cahill

If your Instagram is full of helpful content but not bringing in patients, this episode might completely shift how you think about marketing. In today’s conversation, I

124 | How Acupuncturists Can Communicate & Build Trust With Curious Patients with Nicole Bergstrom

If you’ve ever felt like patients are so close to booking, but just don’t take that final step, this episode is going to change how you think about your marketing and com

123 | The Marketing Balance That Brings More Patients to Your Acupuncture Practice (Even If You're an Introvert)

If your marketing feels like it’s plateaued, it doesn’t mean your strategy is broken—it might just be out of balance. In this episode, I’m sharing a simple but powerful

122 | How Acupuncturists Can Turn Social Media Followers Into Booked Patients with Britt Cunningham

Most acupuncturists think they need to post more on social media to get patients. In reality, the problem usually isn’t consistency—it’s specificity. In this episode, I

121 | Increase Your Revenue By Adding Retail to Your Acupuncture Clinic (A Faire Wholesale Review)

What if you could bring in a few thousand dollars (or more) a year in extra income without adding more appointments or burning yourself out? In this episode, I’m sharing

120 | Hiring the Right Marketing Help for Your Acupuncture Practice with Deanna Martin

Are you stuck wondering whether you need a virtual assistant or a full-blown marketing strategist? You're not alone. I sat down with Deanna Martin, founder of Patro

119 | Stop Getting in Your Own Way: How Self-Trust Can Grow Your Acupuncture Business with Vicky Shilling

Most of us in health and wellness are equipped with talent and passion — but not enough belief in ourselves. We often have the skills to run our practice, yet the action

118 | Financial Wellness & Bookkeeping Strategies for Acupuncturists with Kelly Marshall

Does the thought of looking at your books give you a headache? Let’s change that. Finances can feel heavy, especially when you're running a heart-centered business a

117 | How Acupuncturists Can Use Blog-First Marketing to Attract More Patients Without Burning Out with Jana Osofsky

What if your marketing didn’t require constant posting or starting from scratch every week, and could take up a lot less time for a lot more payoff? In this episode, I’m

116 | Simple Instagram Wins for Brick‑and‑Mortar Acupuncture Practices with Molly Cahill

If you’ve ever felt like you’re shouting into a void on Instagram (posting, hoping for engagement, and seeing nothing in return), this episode is for you. I’m joined by

115 | How Acupuncturists Can Rethink Success with Dr. Michelle Wendling

Have you ever felt like you’re doing everything right in your clinic, yet you still don’t have the practice you envisioned? What if the missing ingredient isn’t more mar