The Edward Show

Google's AI Content-Killing Algorithm Is Coming (15-Year Recovery Expert Explains)

E1204: Google is heading toward an algorithm designed to target AI-generated content, according to Kristine Schachinger, an SEO and Google penalty recovery specialist wit

The Local SEO Tricks Google Hasn't Caught Yet (Bodhi Gallo)

E1203: Bodhi Gallo reveals the local SEO tactics he's using to rank businesses on Google Maps, including strategies he believes Google hasn't caught up with yet. Bodhi

How to Get AI to Name You the Top Expert in Your Niche

E1202: AI is turning self-promotion into recommendations. People are calling themselves the top expert in their niche on LinkedIn, in press releases, and on their own web

Google Is Feeding Ahrefs and Semrush Fake Rankings. Here's What to Trust Instead

E1201: Google is feeding Ahrefs, Semrush, Moz, and other SEO rank trackers incorrect search results. Websites appear to lose rankings overnight, even when Google Search C

9 SEO Strategies That Actually Work (Real Answers From Reddit)

E1200: What SEO strategies actually work? I found a Reddit thread asking SEO practitioners which strategies delivered real results. For episode 1,200 of The Edward Show

Nofollow Backlinks Do Boost Rankings (The Tests Google Doesn't Talk About)

E1198: Do nofollow backlinks boost Google rankings? I walk through findings from Rand Fishkin, Kyle Roof, and Joy Hawkins, plus an AI search study that challenges the ide

Why Rihanna's Fenty Beats Dior in AI Search (And What You Can Copy)

E1199: Rihanna's Fenty Beauty is beating Dior in the AI Search. Harpreet Singh joins me to break down the customer reviews, third-party coverage, and product pages behind

Elon Musk's Grokipedia Just Lost 97% of Its Google Traffic. Here's Why

E1197: Elon Musk's Grokipedia went from 6.5 million monthly Google clicks in July to just 200,000. That's a 97% collapse in organic search traffic for xAI's entirely AI-w

GEO vs SEO Debate Gets Heated: The GEO Show Host Takes On David Quaid

E1196: Is GEO actually different from SEO, or is generative engine optimization simply SEO under a new name? Paris Childress, host of The GEO Show, joins David Quaid fo

Google's Secret "Content Effort" Score: Here's What It Looks For

E1195: Does Google measure how much effort you put into your content? Google's Quality Rater Guidelines mention effort more than 100 times, and the 2024 Google API leak r

6,337 Cold Emails Reveal What Actually Gets Replies (And Backlinks)

E1194: Cold outreach is one of the most effective ways to build backlinks, earn media coverage, and get your content in front of the right people. But most outreach email

How Long Does SEO Take? Google Finally Shares the Real Numbers

E1192: How long does SEO actually take? Google's Gary Illyes shared specific timeframes for crawling, indexing, title changes, canonicalization, site migrations, manual a

Parasite SEO: How Charles Floate Ranks Pages on Google.com Itself

E1193: Charles Floate shares how he ranks parasite SEO pages on Google.com itself, gets those pages cited in Google's AI Overviews, and builds campaigns that generate tho

9,249 SEO Case Studies Reveal the Weirdest Tactics That Work

E1191: One SEO spent the summer going through more than 30,000 documents and narrowing them down to 9,249 SEO case studies, tests, and papers with measurable results. T

Barry Schwartz: Google's War on AI Scrapers Is Breaking SEO Tools

E1190: Google is making it harder to scrape its search results, and SEO tools are getting caught in the middle. Barry Schwartz, founder of Search Engine Roundtable and

Blog Post, Landing Page, or Category Page? (Search Intent Quiz)

E1188: Your page might target a keyword properly and still lose rankings because you chose the wrong type of page for the search. I turn search intent into a quiz: for

Exact Match Domains Still Rank in Local SEO - David Quaid Explains How

E1189: Exact match domains still rank in local SEO, and David Quaid explains where they still give businesses an advantage. David breaks down how to use exact match dom

Google Just Changed Its AI Content Guidelines (Unreviewed AI Is Now a Liability)

E1187: Google changed its guidance on AI-generated content on October 1, and the new language makes one thing very clear: publishing unchecked AI content creates real SEO

Google's AI Overviews Now Tell Customers Why to Avoid Your Brand (w/ Ann Smarty)

E1186: Google is now showing AI Overviews for simple brand-name searches, and those summaries sometimes tell customers why they should avoid the company they just searche

Google's September 2026 Spam Update Phase 2 Hits (And Reddit's AI Translations Are Winning Again)

E1185: Google's September 2026 spam update just entered what looks like phase two. Google launched the update on September 24. The first major wave hit around September