The Edward Show

Position #1 On Google Is Dead (8.1 Million Searches Prove It)

E1165: Position #1 on Google is dead, at least as a single, static ranking you can check once and trust. Joy Hawkins returns to break down a study of 8.1 million Google

How $72 in Press Releases Made Google Call This Man the King of AEO

E1164: It cost just $72 in press releases to get Google's AI Overview to call James Dooley the "King of AEO." I break down how two cheap press releases created enough r

The $50,000 Internal Linking Experiment: Links That Get Clicked Carry More Weight

E1163: Does Google care whether people actually click the links on your page? I break down a $50,000 internal linking experiment across 15 websites, plus a Google paten

Google Admits They Fake Understanding Your Content

E1162: In 2016, Google gave an internal presentation called Q4 Search All Hands. Years later, slides from that presentation surfaced during discovery in Google's antitr

LinkedIn Is Still a Blue Ocean (45,000 Views With a Dead Account)

E1161: I break down why I still consider LinkedIn a blue ocean for organic reach, Google rankings, AI visibility, and content distribution. A listener named Marc recent

How To Get Free Backlinks in 2026 (Methods That Actually Work)

E1160: You do not need to pay for backlinks to build authority in 2026. I break down a viral SEO Reddit thread about how people are getting legitimate, high-quality bac

Google's August Spam Update: 4 Sites That Got Wiped Out (Glenn Gabe Case Studies)

E1159: Google's August 2026 Spam Update hit some sites extremely hard. I break down four case studies from Glenn Gabe showing exactly what Google's August spam update t

Google Says "Good SEO Is Good GEO" - Here's What They Got Wrong

E1158: Google published an article called "Good SEO Is Good GEO," arguing that the best strategy for showing up in Google's AI search experiences is still foundational SE

Google Just Expanded AI Overviews: This Is What Still Gets Clicked

E1157: Google is expanding some AI Overviews automatically, removing the need to click "Show More" and pushing traditional organic results much farther down the page. P

Preferred Sources Is Not Just for News Publishers (Google's Own Docs Prove It)

E1156: Google Preferred Sources was originally introduced around news publishers, and that is still causing a lot of SEOs to dismiss it. That is a mistake. I go directl

He Donated a Free Roof and Got Links You Can't Buy

E1155: A roofer in South Florida donated a free roof through Habitat for Humanity. The charity wrote about it and linked to his business. Then a local news station pi

Google Can Detect Your AI Content. Here's What Happens Next.

E1153: Breaking down the debate around AI-written SEO content, Google's ability to identify machine-generated text, and whether AI detection could eventually become a mea

Stop Panicking About Google's Goto Redirects. Build Your Own Tools Instead.

E1154: Google's new goto redirects have a lot of SEOs worried that rank tracking is about to become less accurate, more expensive, or much harder to do. David Quaid joi

Google Analytics Is Hiding Your AI Traffic (And Google Can Detect Your AI Content)

E1152: Google Analytics is one of the most widely used analytics platforms on the web, but there is a growing category of traffic it was never really designed to help you

Google's Goto Redirect Broke Rank Tracking. Moz Explains What Happens Now.

E1151: Google has started routing search-result links through new google.com/goto redirects, masking the final destination URL for logged-out users. That sounds like a

GEO vs SEO: James Dooley Says Only 1% of SEOs Can Actually Do It

E1150: James Dooley and David Quaid return to debate one of the biggest questions in SEO right now: is GEO a separate discipline, or is it just SEO under a new name? Ja

How to Get a Google Knowledge Panel in 3 Months (Jason Barnard)

E1149: Jason Barnard breaks down how to get a Google Knowledge Panel for yourself or your business in as little as three months. We cover why clarity and consistency ar

Why Your SEO Traffic Is Declining (The Reason Nobody Wants to Admit)

E1147: Your organic traffic is declining. Your rankings are getting more volatile. Pages that have been stable for months or years are suddenly moving down. Before blam

Everyone's Overcomplicating AI Visibility (Just Do Bottom-of-Funnel SEO)

E1148: Everyone is talking about GEO, AEO, fan-out queries, schema, Reddit, digital PR, Wikipedia mentions, and dozens of other ways to get recommended by ChatGPT and oth

Get Free Niche Backlinks by Interviewing Small Bloggers

E1146: Get free niche backlinks by interviewing small bloggers, business owners, and other people in your industry. This is a link-building method we're testing. Instea