The Edward Show

Google's AI Overviews Now Tell Customers Why to Avoid Your Brand (w/ Ann Smarty)

E1186: Google is now showing AI Overviews for simple brand-name searches, and those summaries sometimes tell customers why they should avoid the company they just searche

Google's September 2026 Spam Update Phase 2 Hits (And Reddit's AI Translations Are Winning Again)

E1185: Google's September 2026 spam update just entered what looks like phase two. Google launched the update on September 24. The first major wave hit around September

Jacky Chou: Clone Indie Hacker Apps, Then Outrank Them on Google

E1184: Jacky Chou and David Quaid sit down for a wide-ranging conversation about where SEO still makes money in 2026, what Jacky would build today, and why he thinks most

ChatGPT Is Building Its Own Search Index. Here's How to Rank in It

E1183: ChatGPT is building more of its own search index, and that changes where SEO goes next. David G. Quaid joins me to break down what OpenAI appears to be doing, ho

AEO Companies Are Selling You 2016 SEO

E1182: AEO companies keep presenting old SEO tactics as if AI search invented them. Harpreet Singh joins me to break down what is actually different about AEO/GEO, what

6 Boring SEO Habits That Actually Grow Your Traffic

E1181: I break down six SEO habits that marketers and site owners use to grow traffic without chasing a new tactic every week. These came from a popular SEO Growth subr

Google's September 2026 Spam Update Is Here (And It Came With a Secret AI Spam Detector)

E1180: Google's September 2026 spam update is rolling out, and this one looks very different from the last few. The update started September 24 and is registering a 9.4

Black Hat SEO in 2026 Why PBNs Still Work (With the Guy Who Owns 200,000 Domains)

E1179: PBNs still work in 2026, and Kalin Karakehayov has the numbers to back up why he thinks they remain one of the most underrated strategies in SEO. I'm joined by K

Ross Hudgens: The Page Type That Drives the Most AI Search Traffic

E1177: Ross Hudgens of Siege Media breaks down the page type driving the most AI search traffic across his clients: versus pages. Ross says Siege Media's correlation an

Google Just Dropped the Parasite SEO Penalty in Europe. Here's the Catch

E1177: Google just changed how its parasite SEO penalty works across Europe, but the headline leaves out the most important part. I break down Google's change to its Si

Legal SEO: How Personal Injury Lawyers Turn Google Searches Into Signed Cases

E1176: Breaking down legal SEO - specifically search engine optimization that makes money for personal injury law firms. I talk with Lindsey Busfield of Optimize My Fir

How to Sell SEO Without Ever Saying "SEO"

E1175: Most SEOs know how to rank websites. Far fewer know how to sell that skill. Blair Witkowski joins to break down how he sells SEO services without leading with th

Google's Leaked Internal Presentation: "Don't Talk About Clicks"

E1174: Google has told employees not to discuss how clicks are used in Search outside of a need-to-know basis. That comes directly from an internal Google presentation

The Internal Linking Trick That Uses Topical Authority You Already Have

E1173: Internal linking is one of the fastest SEO improvements you can make, and this episode breaks down a simple method for using topical authority you already have to

How He Ranks #1 in Google Maps From 53 Miles Away | Mike Martin

E1172: Mike Martin ranks #1 in Google Maps for "business coaching" from 53 miles away from his Google Business Profile. In this episode, Mike breaks down the Google Bus

Query Augmentation: How One Page Ranks for Thousands of Keywords | James Dooley

E1171: Query augmentation: how Google connects searches with related queries and why one page can end up ranking for hundreds or thousands of keywords that never even app

How SEOs Actually Find Keywords in 2026 (What Reddit Gets Right and Wrong)

E1169: How are SEOs doing keyword research in 2026? I break down a viral thread from the SEO subreddit where SEOs shared their real processes, tools, shortcuts, and way

Nike Has Infinite SEO Authority. Its Blog Gets 1,400 Clicks a Month.

E1170: Nike has one of the strongest brands and domains on the internet, yet its blog gets an estimated 1,400 organic clicks per month. That is an absurd amount of wast

Claude Sites Have a Serious SEO Problem: Too Many Words

E1167: Claude-generated websites have a serious SEO problem: they use a lot of unnecessary words. Search intent is not only about covering the right topic. It is also a

SaaS Link Building: Why One Listicle Placement Is Worth $1,000

E1168: SaaS link building gets expensive fast. In this episode, Kristiyan Yankov breaks down why a single placement in the right listicle can be worth $1,000+, how he dec