The Edward Show

Google Is Poisoning Your Rank Tracker Data (OpenSEO Founder Explains)

E1225: Google is feeding bad search results to scrapers, and SEO rank trackers are showing rankings that don't match what people see on Google. A sudden drop in Ahrefs, S

How to Build Viral Linkable Assets with Claude Code (Zero Coding Experience)

E1224: How do you build a beautiful site people want to share, earn backlinks to, and send traffic from, without writing a single line of code? Mike Hawley walks throug

How to Rank for "Reddit" Keywords on Your Own Website (Topical Bridges)

E1223: People add "Reddit" to Google searches because they want recommendations from other people. But Google doesn't restrict those results to Reddit. Your website can r

Press Release Backlinks Work: How an SEO Ranked Google's Head of Webspam for a Made-Up Keyword

E1222: Press release backlinks work, even when they're nofollow. I break down an SEO experiment where a press release backlink made Google's own head of webspam rank for

ChatGPT Is Building Its Own Search Console (And It Shows Clicks Google Won't)

E1221: OpenAI is reportedly building its own Search Console for ChatGPT. The new tool could show businesses how often they're mentioned in ChatGPT answers, how many peopl

Can You Rank Without Backlinks? Kyle Roof's 3-to-1 Internal Link Rule

E1220: Can you rank on Google without backlinks? I break down what five SEOs say about ranking a new website without building links, share my own take, and play a clip fr

Microsoft Clarity Tutorial: Why Your SEO Traffic Isn't Converting

E1219: In this Microsoft Clarity tutorial, you'll learn how to find out why your SEO traffic isn't converting into leads, bookings, or sales. Josh Silverbauer, Head of

How to Build Local Backlinks for Under $500 vs. $5,000 a Month

E1218: How do you build local backlinks with a $500 monthly budget? What changes when you can spend $5,000? I cover practical local link-building tactics for both budge

Craig Campbell: The SEO Tricks Google Still Can't Stop

E1217: Craig Campbell has spent 25 years testing what works in SEO, including tactics Google says shouldn't work. In this interview, he explains how SEOs manipulate Goo

AI Watermarking Is Coming to Everything: The AI Content That Will Still Rank

E1216: Anthropic is expanding AI text watermarking to more Claude models on November 3. Other AI companies have also committed to watermarking their outputs. What does th

Discord Is Coming to Google Search: How to Own the Next Reddit

E1215: Discord is coming to Google Search, and this could be one of the biggest new SEO opportunities heading into 2027. Starting November 16, 2026, Discord will give e

Google Maps Just Shrunk Everyone's Ranking Radius (Biggest Proximity Shift in 20 Years)

E1214: Google Maps rankings are changing dramatically, and proximity to the searcher appears to have become far more important than reviews, backlinks, and business autho

Kyle Roof Ranked Gibberish #1 on Google. Then Google Deindexed 20 of His Sites.

E1213: Kyle Roof ranked a page written mostly in Lorem Ipsum gibberish #1 on Google for a rhinoplasty keyword. After the experiment made headlines, Google deindexed it. T

The New SEO Business Model: Buy News Sites Instead of Backlinks (w/ David Quaid)

E1212: What if SEO agencies stopped buying backlinks and started buying the news sites that publish them? David Quaid joins me to break down a business model he calls "

10 SEO Tips That Made Clients $35M (And Where I Disagree)

E1211: Can SEO generate revenue in 3-6 months? Deno Hawari shared 10 SEO tips drawn from work that generated $35 million for clients.  I go through every tip, explain w

Google Explains How It Understands Keywords (And How to Rank for More)

E1209: Google's John Mueller explained how Google interprets searches, expands keywords with synonyms, and connects related topics. At Search Central Live in Barcelona, G

The Backlinks Worth Paying $2,000 For (w/ Ilias ISM)

E1210: What makes a backlink worth $2,000? Ilias ISM joins me to explain which links he pays for, how he finds them, and why pages that rank and get real visitors often m

Is GEO a Distraction? Marie Haynes vs. Mike King (and the Tactics That Work)

E1208: Is GEO a distraction, or are SEOs measuring the wrong thing? Marie Haynes analyzed 145 million sessions across 100 websites and found that ChatGPT sent just 0.62

He Dug Through 9,249 SEO Case Studies. Here's What Actually Works

E1207: An SEO spent his summer collecting more than 30,000 documents to find which SEO tactics work. That SEO, Krešimir Ćorluka, narrowed them to 9,249 studies, tests, an

Black Friday SEO: How to Rank on Google & ChatGPT (Even If You're Starting Late)

E1206: Black Friday SEO usually starts months before the sale. But if you're starting late, there are still ways to get your offers in front of buyers on Google and ChatG