Limited Supply

S17 E9: Why Routine Beats Discounts This Q4 (with Jen Gray)

What if the real key to winning Q4 has nothing to do with discounts, and everything to do with routine? This week is another throwback from the Ecom Founders Q4 Summit,

S17 E8: What Every DTC Brand Should Know Before Q4 (with Shopify's Harley Finkelstein)

What actually changes in Q4 every year, and what stays exactly the same? In this week's episode, Nik revisits a live conversation about the Q4 playbook for DTC brands wi

S17 E7: The Acquisition Channel JRB Got Wrong ...and How They Fixed It

How do you know when it's time to add TV to your Marketing mix? In this episode, Nik sits down with Cody Plofker, former CEO of Jones Road Beauty, and Sean Drobeck, Seni

S17 E6: Why Your Company's AI Chats Are a Total Mess (And How to Fix It)

Nik sits down with Jacob Posel, co-founder of HQ (https://hqforwork.com), to talk about the biggest problem nobody's solving in AI adoption: every person on your team is

S17 E5: Your Moat Already Expired (And Most Founders Don't Know It Yet)

In this latest episode of Limited Supply, Nik gets in the guest seat for a conversation with Ryan Ayala for his show, The Alchemist's Library (https://www.alchemistslibra

S17 E4: Stop Building Landing Pages by Hand...Here's What's Next

Nik breaks down what's actually new with GPT-5.6 Sol and why it's a bigger deal for marketers than most people realize. He walks through how he's using it inside his AI a

How Brands Are Building Creator Armies Right Now (Live from Social Commerce Summit NYC)

Most brands are still buying ad space…the smartest ones are building an army instead. In this episode, Nik shares his recent conversation from the Social Commerce Summit

S17 S2: The Creative Supply Chain Every Brand Needs (And Most Don't Have)

A billion-dollar ad budget sounds like it solves everything. It doesn't. Nik shares a recent experience he had sitting in on a CMO offsite for one of the largest consum

S17 E1: Founder Mode: Building a Second Brain to Supercharge Execution (Live from Ecom AI Summit)

Most founders are still stuck living in a chat window…and it's quietly costing them hours every day. In this episode, Nik shares his recent keynote from the 2026 Ecom AI

S16 E13: Shopify's AI Revolution: What You Need to Know

Shopify just dropped its biggest update of the year — and if you're in ecom, this one actually matters. In this latest episode of Limited Supply, Nik breaks down the fiv

S16 E12: The Anatomy of a High-Converting Listicle

Most brands spend thousands driving traffic but send visitors to the wrong pages. In this solo episode, Nik breaks down his complete process for creating high-converting

S16 E11: How AI Is Revolutionizing Landing Pages

Your landing page is good…but AI can make it great! In this latest episode of Limited Supply, Nik explores the transformative impact of AI on landing pages, creative con

S16 E10: Practical AI for Brands

AI is everywhere…but what's actually working for brands today? In this latest episode of Limited Supply, we're jumping into a panel discussion from last year's Ecom AI S

S16 E9: Why DTC Brands Need AI-Driven Personalization (with Liam Millward, Co-founder and CEO at Instant)

AI is shifting ecommerce from manual, broad marketing to fully autonomous, hyper-personalized systems…and if you don’t get onboard soon, you could be left behind. Liam M

S16 E8: Your Retention Strategy Is Probably Broken

What actually keeps customers coming back? In this episode of Limited Supply, Nik sits down with retention expert Joseph Siegel from Boring Ecom (https://www.boringecom.

S16 E7: How Brands Are Winning on Reddit Right Now

The internet’s most trusted product reviews aren’t coming from brands anymore…and most companies still haven’t caught on. Nik Sharma sits down with Vinay Sridhar from Re

S16 E6: The Funnel Strategy Driving Brands Right Now

Most brands don’t fail because of bad products…they fail because their funnels don’t convert. In this solo episode, Nik breaks down the exact funnel strategies behind to

S16 E5: What $100M E-Commerce Brands Know That The Others Don’t

What actually separates a $2M brand from a $100M one? Nik Sharma joins John and Bart of The Checkout Podcast to break down what the fastest-growing e-commerce brands are

S16 E4: 7 Strategies Behind Today’s Fastest Growing Brands

What are the fastest-growing DTC brands actually doing right now? In this solo deep dive, Nik breaks down the exact playbook behind today’s highest-performing consumer c

S16 E3: The Step by Step DTC Build Playbook

What does it actually take to build a modern DTC brand? In this deep dive, Nik Sharma and David Perell unpack the real playbook behind today’s fastest-growing direct-to-