The DTC Podcast

Founder Story Ads: How DTC Brands Win on Meta Without an Obvious Product Edge

What's the best DTC marketing strategy on Meta when every competitor makes the same claims? Liam Robinson, co-founder of Marlbank, says to stop arguing features and lead

How to Get Your CFO to Approve a Bigger Marketing Budget: CAC, Meta and Brand Spend | Harness the Halo 5/6 

How do you get your CFO to approve a bigger marketing budget for a DTC brand? Drew Fallon, former CFO of Mad Rabbit, says finance is watching one number, CAC, and that br

DTC to Retail: How Flex Reached 30,000 Stores After Turning Down Target Twice

When should a DTC brand move into retail? Flex founder Lauren Schulte Wang said no to Target twice, and retail is now over 60% of revenue. She waited until her supply cha

AI Agents for Ad Creative: The Workflow Saving a Pilothouse Strategist 5.5 Hours a Week

How can AI agents speed up ad creative for a DTC brand? Braydon, a creative strategist at Pilothouse, has agents build his swipe file every Monday and Claude write his de

The New Fundamentals of Brand Strategy (While Shipping Hundreds of Ads a Week), With Eugene Healey

Brand strategist Eugene Healey on DTC marketing at high creative volume: why creative is the new targeting, why brand books fail with creators, and how teams approve hund

Black Friday Discount Strategy for DTC Brands Hooked on 30% Off | AKNF

How do you run Black Friday when your DTC brand is already hooked on discounts? Split your customers into new and repeat, keep the coupon-trained cohorts on their deal, a

How to Test Connected TV for a DTC Brand: $20K a Month for 60 Days | Harness the Halo 4/6

Carve Designs gave connected TV 60 days at a $20K monthly minimum before deciding it worked, which is about as clean a test as a DTC brand runs on a new channel. The lift

How Terra Kaffe Pre-Sold 10,000 Espresso Machines With No Reviews

How do you grow a DTC brand without a big brand awareness budget? Terra Kaffe founder Sahand Dilmaghani pre-sold 10,000 espresso machines from a single page with no revie

Meta Partnership Ads Now Make Up 30 to 50% of the Ads on Our Biggest Accounts

What are Meta partnership ads, and how should a DTC brand test them before Q4? They run through a creator's handle with your brand tagged, so Meta combines both accounts'

Raising Prices in DTC: How Last Crumb Sells a $140 Cookie Box

How do you raise prices on a DTC brand without killing demand? Derek Jaeger founded Last Crumb in 2020, priced a box of cookies at $110, then moved it to $140. He says t

Google Ads Brand Keywords: Cut 80% of Brand Spend, Buy New Customers Instead

How much of your Google Ads budget goes to your own brand name? Most DTC marketing teams cannot answer that, and the brands defending an ambiguous brand term are paying f

Under $50M: Half the Trade Budget Goes to Retail Media | Harness the Halo 3/6

To Subscribe to DTC Newsletter - https://dtcnews.link/signup A brand doing under $50 million a year is putting roughly half of its combined retail media, trade, and shop

Bonus: Send Less, Earn More: What Brevo's Data Says About Email Volume and Conversion

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Most ecommerce brands are paying for every contact in the database, including the tens of thousands they hav

Ep 646: Neil Patel: Why Your Leads Are Down 40% and Your Revenue Is Up

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Ep 645: DTC Rundown: "Don't Run Ads Until $10M?," Evergreen vs Campaigns, and Sites Built for the Wrong Customer

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-645&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup pilothouse.co "T

Ep 644: 77% of AI Shoppers Want a Recommendation: Phillip Jackson on the New Bottom of the Funnel

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-644&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Phillip Jackson h

Ep 643: Amazon Fees Hit 40%: How to Claw Back Margin and Stop Wasting Ad Spend (Pilothouse)

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-643&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup pilothouse.co In

How Once Upon a Farm's DTC Ads Grew Its Retail Business | Harness the Halo 2/6

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Once Upon a Farm did $85.4 million in Q2, up 42% year over year, and reached 6.2% of US households against 5

Ep 642: Kick or Keep These Trends with DÔEN's Ashley Kick: AI Creative, TikTok Shop, Amazon, and Branded Resale

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-642&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Ashley Kick runs

Ep 641: Creator-Handle Ads Ran 70% More Efficient: Aves on Creative Coverage and Hyper Relevant Ads

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-641&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup pilothouse.co DT