The DTC Podcast

Why a 5 ROAS Target Held Back This DTC Brand: Vyper Industrial's Dayne Rusch

What ROAS should a DTC brand target when it sells a high-priced product? Dayne Rusch, co-founder and CEO of Vyper Industrial, used to demand a 5 ROAS on the first order a

Cutting Ad Spend on December 2nd Is the Most Expensive Mistake of Q4 | AKNF

Should DTC brands cut ad spend after Cyber Monday? Jacob says no. Black Friday customers often come back to buy gifts, the big retailers pull back so CPMs tend to dip, an

Don't Go Dark: How DTC Brands Should Plan 2027 Marketing Budgets | Harness the Halo 6/6

Should a DTC brand cut its marketing budget for 2027? Greg Dolan, CEO of Keen Decision Systems, says cutting is the biggest mistake he expects to see, because a brand tha

What Investors Look For in a DTC Brand: Norwest's 10-Point Framework

What do investors look for in a DTC brand before they fund it? Norwest partner Lisa Wu, an early investor in Jet, Ritual, and Remedy, walks through the 10 attributes her

How DTC Brands Should Prep for Amazon Black Friday After Prime Day

How should DTC brands prep for Black Friday on Amazon? This year's Prime Day events show where ecommerce growth is coming from: shoppers stocked up on consumables while b

How to Build a Creative Flywheel for Your DTC Brand for Free

Do influencer partnership ads lower customer acquisition costs for DTC brands, or just move them? They lower CAC on Meta, but rev-share creator deals send a big share of

DTC Customer Acquisition: How O Positiv Scaled TikTok Shop to $70K a Day

How do you lower customer acquisition costs for a DTC brand? Bobby Bitton, co-founder and CEO of O Positiv, says TikTok Shop did more for his CAC than any other channel.

Founder Story Ads: How DTC Brands Win on Meta Without an Obvious Product Edge

What's the best DTC marketing strategy on Meta when every competitor makes the same claims? Liam Robinson, co-founder of Marlbank, says to stop arguing features and lead

How to Get Your CFO to Approve a Bigger Marketing Budget: CAC, Meta and Brand Spend | Harness the Halo 5/6 

How do you get your CFO to approve a bigger marketing budget for a DTC brand? Drew Fallon, former CFO of Mad Rabbit, says finance is watching one number, CAC, and that br

DTC to Retail: How Flex Reached 30,000 Stores After Turning Down Target Twice

When should a DTC brand move into retail? Flex founder Lauren Schulte Wang said no to Target twice, and retail is now over 60% of revenue. She waited until her supply cha

AI Agents for Ad Creative: The Workflow Saving a Pilothouse Strategist 5.5 Hours a Week

How can AI agents speed up ad creative for a DTC brand? Braydon, a creative strategist at Pilothouse, has agents build his swipe file every Monday and Claude write his de

The New Fundamentals of Brand Strategy (While Shipping Hundreds of Ads a Week), With Eugene Healey

Brand strategist Eugene Healey on DTC marketing at high creative volume: why creative is the new targeting, why brand books fail with creators, and how teams approve hund

Black Friday Discount Strategy for DTC Brands Hooked on 30% Off | AKNF

How do you run Black Friday when your DTC brand is already hooked on discounts? Split your customers into new and repeat, keep the coupon-trained cohorts on their deal, a

How to Test Connected TV for a DTC Brand: $20K a Month for 60 Days | Harness the Halo 4/6

Carve Designs gave connected TV 60 days at a $20K monthly minimum before deciding it worked, which is about as clean a test as a DTC brand runs on a new channel. The lift

How Terra Kaffe Pre-Sold 10,000 Espresso Machines With No Reviews

How do you grow a DTC brand without a big brand awareness budget? Terra Kaffe founder Sahand Dilmaghani pre-sold 10,000 espresso machines from a single page with no revie

Meta Partnership Ads Now Make Up 30 to 50% of the Ads on Our Biggest Accounts

What are Meta partnership ads, and how should a DTC brand test them before Q4? They run through a creator's handle with your brand tagged, so Meta combines both accounts'

Raising Prices in DTC: How Last Crumb Sells a $140 Cookie Box

How do you raise prices on a DTC brand without killing demand? Derek Jaeger founded Last Crumb in 2020, priced a box of cookies at $110, then moved it to $140. He says t

Google Ads Brand Keywords: Cut 80% of Brand Spend, Buy New Customers Instead

How much of your Google Ads budget goes to your own brand name? Most DTC marketing teams cannot answer that, and the brands defending an ambiguous brand term are paying f

Under $50M: Half the Trade Budget Goes to Retail Media | Harness the Halo 3/6

To Subscribe to DTC Newsletter - https://dtcnews.link/signup A brand doing under $50 million a year is putting roughly half of its combined retail media, trade, and shop

Bonus: Send Less, Earn More: What Brevo's Data Says About Email Volume and Conversion

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Most ecommerce brands are paying for every contact in the database, including the tens of thousands they hav