DTC Podcast

Ep 643: Amazon Fees Hit 40%: How to Claw Back Margin and Stop Wasting Ad Spend (Pilothouse)

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-643&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup pilothouse.co In

How Once Upon a Farm's DTC Ads Grew Its Retail Business | Harness the Halo 2/6

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Once Upon a Farm did $85.4 million in Q2, up 42% year over year, and reached 6.2% of US households against 5

Ep 642: Kick or Keep These Trends with DÔEN's Ashley Kick: AI Creative, TikTok Shop, Amazon, and Branded Resale

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-642&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Ashley Kick runs

Ep 641: Creator-Handle Ads Ran 70% More Efficient: Aves on Creative Coverage and Hyper Relevant Ads

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-641&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup pilothouse.co DT

Bonus: $65M Exit, Zero Employees: How Olauto Automates Everything Except Customer Service

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Tyler Handley sold Inkbox to BIC for $65 million. His new company, Olauto, sells a $33 car air freshener, la

Ep 640: 2x LTV From Loyalty Without Discounting: Carve Designs on Retention, Direct Mail, and CTV

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-640&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hannah Fleming ru

Ep 639: "The Creative Is the Brief": Pilothouse on AI Storefronts and a 20-21% Conversion Rate Lift

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-639&utm_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Media owns the tr

What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6

Subscribe to DTC Newsletter - https://dtcnews.link/signup A brand doing $10 to $15 million a year puts 15 to 20 percent of revenue back into marketing. At $100 to $500 m

Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going Global

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-638&utm_medium=podcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Adam Gillman co-foun

Ep 637: "Find Them Now, Sell Them in November": Pilothouse's 8-Week Black Friday Prep Playbook

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-637&utm_medium=podcast Subscribe to DTC Newsletter - https://dtcnews.link/signup pilothouse.co Every

Ep 636: Inside Kiyoko Beauty's Organic Content Machine: 15 Videos a Day, Sub-$1 CPMs, 8 Figures in Sales

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-636&utm_medium=podcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Fifteen videos in a

Ep 635: "Sit With the Panic": Meta Volatility, Pausing Ads, and AI Cognitive Debt with Pilothouse (After Hours)

Subscribe to DTC Newsletter - https://dtcnews.link/signup pilothouse.co Meta has been up and down since the outage a few weeks back, and the timeline is full of adverti

Ep 634: 10,000 Orders in 6 Months Selling Protein Couscous: Bar Bruhis on Launching Boostcous

Subscribe to DTC Newsletter - https://dtcnews.link/signup Bar Bruhis spent ten years building SaaS for Shopify brands. He helped start one of the first email capture too

Ep 633: Why Your Winning Meta Ad Dies in 8 Days, and What to Test Instead

Subscribe to DTC Newsletter - https://dtcnews.link/signup Liam Robinson and Nate Vankoughnet were two of Pilothouse's first employees and spent years scaling some of its

Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are Wrong

Subscribe to DTC Newsletter - https://dtcnews.link/signup Melissa Dusendang ran a summer contract at SheFit to "manage the chaos" for one marketing director. She never l

Ep 631: Cracking Profitable, Incremental Scale on Applovin with Pilothouse

Subscribe to DTC Newsletter - https://dtcnews.link/signup AppLovin just opened to everyone, and most DTC operators still do not know how it actually works. Jacob runs Me

Bonus: How One Brand Recovered $1.5M in Amazon Sales From Unauthorized Sellers

Subscribe to DTC Newsletter - https://dtcnews.link/signup Most brands treat unauthorized sellers and copycats as a cost of doing business. Mario Simonyan treats them as

Ep 630: "The Best Ads Say Nothing" | Ari Murray, Chief Digital Officer at Salt & Stone

Subscribe to DTC Newsletter - https://dtcnews.link/signup Ari Murray runs DTC, Amazon and customer experience at Salt & Stone. She came from Sharma Brands, and before th

Ep 629: 85% of Your Email Revenue Comes From One Segment (And You're Ignoring It)

Subscribe to DTC Newsletter - https://dtcnews.link/signup Jordan Gordon runs CRO and retention at Pilothouse and hosts TWBERP, The World's Best Email and Retention Podca

Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)

Subscribe to DTC Newsletter - https://dtcnews.link/signup Most DTC brands put the bulk of their paid budget where attention is thinnest. Viewers spend about 99 minutes p