Marketing Therapy

91. You've Never Had to Market Yourself. Now You Do.

If you've built a successful private practice largely through referrals, realizing that you suddenly need to market yourself can feel frustrating—especially when what wor

90. Is It Bad If People Don't Like Your Website?

What if the goal of your marketing isn't to get everyone to like you? In this episode, Anna explores what it means to create a magnetic website and marketing strategy—on

89. 4 New Clients in 3 Weeks: What Made This Copy Actually Convert

Your website can be strategically sound, professionally written, and technically converting—and still be missing the thing that makes the right clients choose you. In thi

88. How to Build a Website that Supports Your Client's Nervous System

A therapy website isn't like any other website. The emotional state a potential client is in when they begin looking for a therapist is fundamentally different from the m

87. The Uncomfortable Truth About an “Easy” Practice”

Easy to start doesn't mean easy to succeed. In a market where AI and other tools have made it easier than ever to launch a practice, create a website, and start seeing cl

86. The #1 Trait Every Premium-Fee, Fully-Booked Therapist Shares Right Now

Being good at what you do isn't always enough to stand out. In a market where potential clients have more choices than ever, the goal isn't simply to look professional—it

85. Listen to the Workshop: "The Perfectly Fine Website Problem"

What if your website isn't broken—but it's still not bringing in the clients you want? In this replay of Anna's live workshop, you'll learn why a "perfectly fine" website

84. From $6K to Six Figures (While Pre-Licensed): Tozia's Story

Growing a successful private practice doesn't always start with confidence—it often starts with necessity. In this inspiring conversation, Anna sits down with Nashville t

83. All About Confident Copy LIVE (August 2026)

If you've been hearing about Confident Copy Live and wondering whether it's the right next step for your practice, this episode is for you. Anna pulls back the curtain on

82. Live Niche Coaching: Six Therapists, Six Breakthroughs

Finding your niche isn't about squeezing yourself into a single specialty or choosing the "perfect" label. In this special replay from a live niche coaching session, Anna

81. How to Stand Out in Facebook Referral Threads (Alumni Check-In #7)

If you've ever responded to a Facebook referral thread only to watch your comment get buried beneath dozens of others, this episode is for you. In this alumni check-in, A

80. Taking the Guesswork Out of Consult Calls (and Finally Living Her Dream): Kassandra's Story

Building a successful private practice rarely follows a straight line. In this special guest episode, Anna sits down with Kassandra Balandrano, a therapist in Austin, Tex

79. Your Website Is a Movie Trailer (And Most Are Terrible)

Standing out as a therapist isn't about adding more credentials or stacking more adjectives onto your website. In this episode, Anna explores the difference between telli

78. 10 Questions, One Verdict: Is Your Website an Asset or a Liability?

Your website is never just sitting there. Whether you realize it or not, it's sending a message to every potential client who lands on it. In this episode, Anna walks you

77. Where Does Your Personality Belong on Your Website? (Alumni Check-In Session #6)

Your website shouldn't feel like a completely different version of you than the one clients meet in the therapy room. In this alumni check-in episode, Anna answers a thou

76. How to Define Your Ideal Client (Even If You're Pre-Licensed)

You know you need a niche. You’ve heard the advice, read the blogs, and listened to the podcasts. But actually defining your ideal client? That’s where many therapists ge

75. The Multi-State Marketing Paradox: Why More Access Doesn't Mean More Clients

If you're licensed in multiple states—or practicing under PSYPACT—it can feel like you've suddenly unlocked access to an enormous pool of potential clients. But as Anna e

74. If I Were Starting a Practice From Zero, This Is Exactly What I'd Do

If you've ever worried that your market is too saturated to build a thriving private practice, this episode offers a different perspective. Drawing on years of experience

73. Is DIY-ing Your Marketing (Accidentally) Holding Your Practice Back?

In this episode, Anna explores the gap between insight and action—and why so many therapists stay stuck in their marketing even when they already know what isn’t working.

72. Building Trust on Your Website: Images, Testimonials, & More (Alumni Check-In Session #5)

In this fifth alumni check-in episode of Marketing Therapy, Anna answers two thoughtful questions from Confident Copy alumni about the “other” elements of a therapy websi