Create or Destroy: Reimagining Marketing with Seth Matlins

Duolingo CMO Manu Orssaud: What Gets Destroyed When the Street Decides Your Strategy

In Q425, Duolingo's CEO told the Street the company would accept slower revenue growth and lower profitability in order to prioritize growing the number of people who use

Musa Tariq on How Short-Term Growth Can Disguise Bad Strategy

Early in his career as a social media coordinator at Burberry, Musa Tariq spent six figures to livestream a 2008 Burberry fashion show that, despite hopes of reaching one

LVMH’s Mathilde Delhoume-Debreu | From Diapers to Dior: Value Creation Across Industry

LVMH’s Mathilde Delhoume-Debreu spent 30 years at Procter & Gamble before becoming the Global Brand Officer across the luxury behemoth’s 75 independent Maisons, which mea

JPMorganChase CMO Carla Hassan, on What Happens When the Product Doesn't Speak for Itself

Having previously led marketing at physical-product giants like Kellogg, PepsiCo, and Toys "R" Us, JPMorganChase CMO Carla Hassan offers a unique perspective on what chan

Bose CMO Jim Mollica on The Number One Predictor of Value Creation

Some of the Italian luxury audio brand Sonus Faber’s speakers are made with a window on the top so buyers can see every detail of their handcrafted interior. Because as J

Rocket Companies CMO Jonathan Mildenhall, on The Business Case for Creating an Iconic Brand

Jonathan Mildenhall has spent his career believing that brands can be bigger than their categories. In a storied career, he helped create “Open Happiness” at Coca-Cola, w

LinkedIn CMO Jessica Jensen on The True Math of Value Creation

LinkedIn CMO Jessica Jensen calls herself a "painter with an abacus"—which might just be the most perfect shorthand for what a modern marketing leader should be. She grew

Gary Vaynerchuk: Fighting Your Customer Never Creates Value

Gary Vaynerchuk was an early investor in Facebook, Twitter, Snapchat, Coinbase, and Uber, founded VaynerMedia, and is one of the most recognizable voices in marketing and

Zoe Scaman on The Unseen Source of Value Destruction

For this episode, Seth sits down with strategist Zoe Scaman, who has spent two decades working inside and alongside companies like Droga5, Lego, Netflix, L'Oreal, Tesco,

Kraken's Mayur Gupta, on Creating Value When Product Isn’t Enough

Mayur Gupta is an engineer who spent eight years writing code before he ever touched marketing, and that beginning shapes everything about how he thinks about value. Acro

Qualcomm's Don McGuire, on How A Narrative Shift Created 89% More Value

In Silicon Valley, value can be created or destroyed with every new technology and product innovation. Over his career, Don McGuire, EVP and CMO of Qualcomm, has seen wav

Adobe's Lara Balazs On Orchestrating Value Creation

This week, one of the central ideas of Create or Destroy gets flipped: namely, that product is marketing. Every single product decision is ultimately a marketing decision

Paulie Dery on Why Every Decision is a Brand Decision

From Yeti to Uber and now as CMO of global wellness company AG1, Paulie Dery has built value for companies whose products could easily be commoditized, but weren’t. Havin

Soyoung Kang on the Architecture of Value Creation

Well before she was CMO, and now President, of eos Products, Soyoung Kang was an architecture student at MIT, where, she tells Seth, she learned less about buildings and

David Axelrod on How to Rebuild the American Brand

Fundamentally, a political campaign isn’t all that different from a business – it’s an enterprise where every decision either builds value with voters or destroys it, and

Nick Tran on How One Marketing Decision Created More Value Than Any Campaign

Nick Tran has been one of global marketing's most influential voices for over a decade, from Taco Bell to Hulu and serving as TikTok's first Global CMO when it became Ad

Create or Destroy: Reimagining Marketing with Seth Matlins

It's a business show. It's a marketing show. Create or Destroy: Reimagining Marketing is the show that argues they’ve always been the same thing. Coming Tuesday, May 12.