BE THAT LAWYER artwork

Marketing · Steve Fretzin

BE THAT LAWYER

by Steve Fretzin

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.

Latest episodes

Showing 20 · updated from the feed

Pete Leibman: High-Performance Habits Lawyers Can Actually Sustain

Most lawyers think more hours equal more success—but what if that belief is quietly destroying their performance? In this episode, you’ll learn how to borrow habits from

Sep 17
30 min

Jan Roos: Turning Unaware Audiences into High-Value Legal Clients

Discover why “doing great work and waiting for the phone to ring” is no longer enough for lawyers—and how problem‑focused, education-based marketing can turn unaware pros

Sep 14
32 min

Mark McFatridge: Why CEOs Need Peer Advisory Circles to Truly Lead

Discover why the biggest challenges for CEOs aren’t business problems, but life problems—and how the right peer group can become their most powerful tool for clarity, acc

Sep 10
34 min

Alejo Pijuan: Turning AI Hype into Real ROI for Law Firms

In this episode, fractional AI officer Alejo Pijuan breaks down how lawyers can use AI to close more qualified leads, slash unbillable busywork, and finally see real ROI

Sep 7
34 min

Stuart TenHoor: How Partners, Books of Business, and Counteroffers Shape Today’s Legal Market

When law firms are waging bidding wars for top partners, and AI is reshaping billable work, how do lawyers actually take control of their careers? In this episode, you’ll

Sep 3
34 min

Colin Levy: Building Real AI Competence in the Legal Profession

AI isn’t coming for your job—but it is coming for your workflows. In this episode, you’ll learn how to cut through AI hype, protect client confidentiality, and use practi

Aug 31
33 min

Laurin Johnson: Turning Pressure into a Privilege in Legal Networking

Feeling like you’re “doing all the right networking” but not seeing any real business come in? In this episode, Laurin breaks down how lawyers can move beyond just showin

Aug 27
33 min

Elizabeth Grace Saunders: From Chaos to Control — Time Management Strategies for Lawyers

Drowning in emails, client demands, and late nights at the office? In this episode, you’ll learn how to use boundaries, focus, and smart delegation to transform your law

Aug 24
34 min

Shawn Kerendian: From Busy Litigator to Law Firm Architect with EOS and OKRs

What happens when a probate litigator stops chasing every matter and starts designing a firm that can grow without them? In this episode, you’ll hear how Shawn Kerendian

Aug 20
30 min

Stewart Hirsch: How Lawyers Win More Clients by Being Human, Not By Being “Salesy”

What if your biggest business-development advantage wasn’t your legal skill, but how you make people feel? In this episode, you’ll hear how a former big-firm lawyer turne

Aug 17
35 min

Randi Cohen: Building a Rainmaking Practice Through Authentic Relationships

Discover how an employment lawyer built a seven-figure practice not by “working the room,” but by being radically authentic, hyper-generous, and unforgettable in her rela

Aug 13
33 min

Brett Trembly: Spend to Grow, Not Save to Spend in Your Law Firm

What’s really holding your law firm back isn’t a lack of leads—it’s how you spend your time and handle the ones you already have. In this episode, you’ll learn how smart

Aug 10
35 min

Elliot Johnson: Addition by Subtraction in Law Firm Marketing

When everyone’s chasing the latest shiny marketing tactic, what does it look like to grow a law firm by doing less but better? In this episode, Elliot Johnson shares how

Aug 6
33 min

John Jakovenko: From Cash-Poor to Profitable with Law Firm KPIs and Systems

Discover how small and midsize law firms can stop being “revenue rich but cash poor” by building real systems, leveraging AI, and tracking the right numbers. In this epis

Aug 3
34 min

Jamie Rubin: Why Legal Business Development Is a Marathon, Not a Sprint

Discover how a jazz pianist turned niche entertainment work into a powerhouse advertising, privacy, and tech practice—and why treating business development as a marathon,

Jul 30
32 min

Niraj Chhabra: Avoiding the Biggest Money Mistakes High-Earning Lawyers Make

Even high-earning attorneys can feel financially stuck when taxes, lifestyle creep, and poor planning collide. In this episode, you’ll learn how to fix the most common mo

Jul 27
34 min

Cheryl Donaldson: Culture, Mentorship, and Keeping Young Lawyers From Walking Out

High-performing young lawyers are more willing than ever to walk if a firm won’t invest in them. In this episode, Steve and Cheryl unpack what it really takes to build a

Jul 23
33 min

Chaka Patterson: How Outside Counsel Can Win (and Keep) In‑House Clients

When in-house counsel are “hair on fire” busy and severely resource constrained, why should they choose you as outside counsel? In this episode, you’ll hear a former GC a

Jul 20
35 min

Jeff Arnold: Automating the Admin Chaos Holding Law Firms Back

Stop wasting billable hours on admin work. In this episode, you’ll learn how to identify hidden bottlenecks in your firm and turn them into reliable automations that save

Jul 16
32 min

Alex Karasik: From Zero Clients to Rainmaker Through Relentless Preparation

How did a young partner go from “no plan, no book” to doubling his business year over year—without ever feeling like a salesperson? In this episode, you’ll hear how delib

Jul 13
37 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#43
all-time peak
1
day in the top 50 since Nov 2024

Chart positions

Where BE THAT LAWYER ranks today in each Apple Podcasts chart (US, Sep 20, 2026).

#175 ▼ 15 Marketing US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

For lawyers who know the value of their time, this show provides practical and actionable takeaways from an expert who knows lawyer business development so well!

LaurenP26 · Jul 2026

Steve is not only talented in the way he supports lawyers with their business growth, he is also an excellent interviewer. This podcast brings powerful guests who share their incredible insights, help lawyers develop, grow and to be their best selves. I highly recommend this podcast

GaryMiles1 · Mar 2026

As someone who works closely with attorneys on the human and organizational side of performance, I find Be That Lawyer to be an invaluable resource. Steve Fretzin brings practical, tactical insight into what it really takes to build a thriving practice—while also addressing the personal growth and mindset work that sustain long-term success. His conversations help lawyers not only elevate their business development skills, but also protect their well-being and relationships in the process. A must-listen for any driven attorney who wants both impact and balance.

rachboom · Nov 2025

Be That Lawyer with Steve Fretzin is a powerful resource for professionals serious about growth. Steve has a talent for drawing out practical, actionable strategies from his guests—covering everything from business development to building sustainable systems. Each episode leaves you with clear takeaways you can put into practice right away. Highly recommend for lawyers and entrepreneurs alike.

Ral W · Sep 2025

We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.

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About BE THAT LAWYER on Reason.fm

Here you find the Apple Podcasts chart positions of BE THAT LAWYER, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

Contact

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